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Museum Membership Innovation

Museum Membership Innovation
Author: Rosie Siemer
Publisher: Rowman & Littlefield
Total Pages: 265
Release: 2020-04-02
Genre: Business & Economics
ISBN: 1538114747

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Cultural organizations are entering an era of significant challenges. Rising operating costs, unpredictable funding sources, stagnant membership, and an increasingly competitive landscape for leisure activities indicate that these institutions have reached a critical juncture: what has worked for them in the past will not work going forward. At the same time, massive shifts in demographics and lifestyles are driving changes in consumer behavior that threaten the survival of the traditional membership business model. Drawing from a wide range of research spanning the disciplines of behavioral economics, philanthropy, and social psychology, author and museum consultant Rosie Siemer explores the trends shaping the future of cultural organizations and offers innovative strategies designed to help them survive—and thrive—in today’s rapidly changing marketplace. Using museums as the primary subject matter of her research, Siemer analyzes the challenges and opportunities for membership as a means of engaging existing members, cultivating new audiences, and keeping museums on track for sustainable revenue. Tapping into the principles of design thinking and the lean startup methodology, Siemer provides a fresh perspective into how museum leaders can adapt systems, roles, and metrics to encourage experimentation, collaboration, and agility within their organizations. “Change is required for museums to keep ahead of the curve and remain competitive,” Siemer writes. “Thankfully, the time for taking steps to evolve has never been better. New research, bold experiments, and pioneering leaders have helped to usher in an era of fresh thinking that challenges the status quo of the traditional membership model.” Loaded with thought-provoking insights, innovative case studies, and practical applications for audience development, marketing, and membership, Museum Membership Innovation offers museum leaders a framework for reimagining membership with an empathy-first approach that prioritizes the needs of audiences.


You Can Make a Collage

You Can Make a Collage
Author: Eric Carle
Publisher:
Total Pages: 25
Release: 1998
Genre: Juvenile Nonfiction
ISBN: 9781570542077

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This complete package contains 72 pages of beautifully printed tissue--since illustrator Eric Carle creates his collages with tissues that he paints and then cut into shapes--as well as full-color instructions.


Nazis on the Potomac

Nazis on the Potomac
Author: Robert K. Sutton
Publisher: Casemate
Total Pages: 241
Release: 2022-01-07
Genre: History
ISBN: 1612009883

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“A fascinating account” of the secret Virginia facility code-named PO Box 1142, where the US gathered intelligence and interrogated German prisoners (Journal of Counterterrorism & Homeland Security International). About fifteen miles south of Washington, DC, Fort Hunt, Virginia is a green open space enjoyed by residents. But not so long ago, it was the site of one of the highest-level clandestine operations of World War II. Shortly after the US entered the war, the military realized it had to work on exploiting any advantages it might gain on the Axis Powers. One part of this endeavor was to establish a secret facility not too close to—but also not too far from—the Pentagon, which would interrogate and eavesdrop on the highest-level Nazi prisoners and also translate and analyze captured German war documents. That complex was established at Fort Hunt, known by the code name: PO Box 1142. The American servicemen who did the interrogating and translating were young, bright, hardworking, and absolutely dedicated to their work. Many of them were Jews who’d escaped Nazi Germany as children—some had come to America with their parents, others had escaped alone, but their experiences, and what they’d been forced to leave behind, meant they had personal motivation to do whatever they could to defeat Nazi Germany. They were perfect for the difficult and complex job at hand. They never used corporal punishment in interrogations of German soldiers but developed and deployed dozens of tricks to gain information. The Allies won the war against Hitler for a host of reasons, discussed in hundreds of volumes. This is the first book to describe the intelligence operations at PO Box 1142 and their part in that success. It will never be known how many American lives were spared, or whether the war ended sooner with the programs at Fort Hunt, but it’s doubtless that they made a difference—and gave the young Jewish men stationed there the chance to combat the evil that had befallen them and their families. “Fills a gap in World War II intelligence history by documenting the origins of a number of European Theater intelligence successes thanks to the work of Ft. Hunt interrogators.” —Studies in Intelligence Includes photographs


The Museum Experience

The Museum Experience
Author: John H Falk
Publisher: Routledge
Total Pages: 225
Release: 2016-06-16
Genre: Social Science
ISBN: 131541788X

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In the first book to take a "visitor's eye view" of the museum visit, Falk and Dierking present research findings to demonstrate people's motivations for visiting museums and how museum professionals can enhance their visitors' experiences.


The Middle of Somewhere

The Middle of Somewhere
Author: Suzanne Stryk
Publisher: Trinity University Press
Total Pages: 273
Release: 2022-03-22
Genre: Nature
ISBN: 1595349626

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There’s no such thing as the middle of nowhere. Everywhere is the middle of somewhere for some living being. That was Suzanne Stryk’s mantra as she journeyed through her home state on a mission to re-create Thomas Jefferson’s Notes on the State of Virginia. The founding father’s work surveys the region’s natural history and, as one might expect from a philosopher-statesman living more than 230 years ago, is fact packed and formally written. The Middle of Somewhere takes a different approach—to interpret Virginia land and life from a contemporary perspective and an artist’s point of view. Stryk kayaks pristine swamps in river country, wanders the galleries of the Virginia Museum of Fine Arts, hikes rocky trails crisscrossing the Appalachians, and strolls the dusty streets of old coal towns. In these sacred spaces she encounters frogs, millipedes, ravens, dragonflies, sparrows, turtles, and many other species that claim a particular place as home. Weaving in historical anecdotes and personal memories, Stryk relates her encounters with all of these beings in their “somewheres.” The creatures in their habitats and the people she meets are characters in the book, a tapestry of essays, lush sketches, and ephemera. Stryk’s multimedia collages, composed of dead bugs, tourist pamphlets, road maps, pressed leaves, rusty farm equipment, animal bones, and handwritten directions, all artistically arranged over USGS topographic maps, bring the narrative to life. Stryk’s personal reflections and conversational tone make readers feel as if they are traveling across Virginia with a friend, one who is at times funny and at other times deeply reflective. As we accompany her, she challenges us to travel slowly, tread lightly, and look closely at each somewhere that defines a place.


Museum Membership Programs

Museum Membership Programs
Author: Julie Rega
Publisher:
Total Pages: 87
Release: 2011
Genre:
ISBN:

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Membership Marketing in the Digital Age

Membership Marketing in the Digital Age
Author: Patricia Rich
Publisher: Rowman & Littlefield
Total Pages: 453
Release: 2015-12-03
Genre: Business & Economics
ISBN: 1442259825

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Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as: Member acquisition Membership planning and projections Membership retention and renewals Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.


National Standards & Best Practices for U.S. Museums

National Standards & Best Practices for U.S. Museums
Author: American Association of Museums
Publisher:
Total Pages: 108
Release: 2008
Genre: Art
ISBN:

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For the first time, the U.S. museum profession's current operating standards in areas from public accountability to facilities and risk management are available in a single publication. This guide is an essential reference work for the museum community, presenting the ideals that should be upheld by every museum striving to maintain excellence in its operations. An introductory section explains how virtually anyone associated with museums will find the book valuable, from trustees to staff to funders and the media. It is followed by a full outline of the standards, including the overarching Characteristics of Excellence and the seven areas of performance they address. Throughout the book is commentary by Elizabeth E. Merritt, former director of AAM's Museum Advancement and Excellence Department and founding director of AAM's Center for the Future of Museums. "Insightful commentary by Elizabeth Merritt rings loud and clear and accompanies a concise compilation of policies, practices and plans for managing museums in the twenty-first century. Every museum professional should look to National Standards and Best Practices for U.S. Museums for direction in museum administration and collection stewardship, education programs and exhibitions." -- Tim White, assistant director for collections and operations, Yale Peabody Museum; president, Society for the Preservation of Natural History Collections Also available from Amazon as a Kindle e-Book: National Standards & Best Practices for U.S. Museums


Reclaimed Rust

Reclaimed Rust
Author: James Hetfield
Publisher: Insight Editions
Total Pages: 192
Release: 2020-07-28
Genre: Art
ISBN: 168383805X

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James Hetfield, Metallica’s front man, opens up his garage for an exclusive tour of the highlights of his incredible collection of restored and customized classic cars. Millions know James Hetfield as the front man of Metallica, but the acclaimed singer-songwriter has enjoyed another lifelong passion: restoring and customizing classic cars into magnificent pieces of automotive art. From cars such as the Skyscraper to the Aquarius and the Black Pearl, James Hetfield’s collection of beautifully reimagined classic automobiles is truly stunning. For the first time, Hetfield is opening up his garage and inviting readers to dive under the hood of some of these internationally lauded classics. Featuring dynamic, specially commissioned photography of the cars and insight from Hetfield into their creation, this book is a unique opportunity to learn about the Metallica front man's passion for creating bespoke classic cars. James Hetfield’s unique cars will be on display at the Petersen Automotive Museum in Los Angeles starting from February 2020.


The Price of Belonging

The Price of Belonging
Author: Ellen Virginia Walker
Publisher:
Total Pages: 125
Release: 2014
Genre:
ISBN:

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For decades, museums have relied on fee-based membership programs where greater givers receive greater benefits. In the wake of an economic decline, several organizations have looked at the changing face of philanthropy and cultural activity, and asked themselves how their member and donor programs align with these trends. Though the gift giving culture remains strong, many museums are not seeing growth in their membership bases. As a result, these funds, which are usually a miniscule percentage of revenues, are often stagnant at best. In response to such developments, the Harn Museum of Art is phasing in a new platform for membership in which anyone can join at no cost. Every member would then be included in an Annual Fund Drive and asked, with no obligation, to support the museum with any amount they choose. As a component to this new membership platform, a two-part project was developed. First, a case study analyzes free membership programs in certain non-profits and how cultural trends in giving support them. Next, a business plan designed specifically for the Harn outlines the institutional needs associated with launching their program. So far, museums offering free membership have seen increases in membership, visitation, and participation. The lasting effect on funding and activity levels will require more years of data for proper analysis. For now the Harn hopes to break through the barriers of fee-based membership, creating a participatory museum-going culture and allowing members to freely define their own generosity.