Multi Channel Marketing Branding And Retail Design PDF Download
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| Author | : |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 272 |
| Release | : 2016-12-05 |
| Genre | : Business & Economics |
| ISBN | : 1786354551 |
Download Multi-Channel Marketing, Branding and Retail Design Book in PDF, ePub and Kindle
This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
| Author | : Lynda Rose Poloian |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 584 |
| Release | : 2015-06-01 |
| Genre | : Design |
| ISBN | : 1501316001 |
Download Multi-Channel Retailing Book in PDF, ePub and Kindle
As one of the first textbooks to present a comprehensive view of multichannel retailing-the practice of trading through several selling channels concurrently-Multichannel Retailing is critical for any student preparing for today's job market. This timely and compelling textbook identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. Strategic integration of brick-and-mortar stores, electronic retailing, and direct marketing methods form the core of the text. Multichannel Retailing examines the roots of the multichannel approach, analyzes key players, and explores the techniques that are used to develop effective online stores and synchronize cross-channel functions. This book is a guide to implementing and operating a successful e-retailing business, and it offers ideas and solutions for expanding the cross-channel capabilities of traditional retail operations. Instructors, contact your Sales Representative for access to Instructor's Materials.
| Author | : Katelijn Quartier |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 176 |
| Release | : 2021-06-10 |
| Genre | : Business & Economics |
| ISBN | : 1800715811 |
Download The Value of Design in Retail and Branding Book in PDF, ePub and Kindle
The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
| Author | : Rosemary Varley |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 359 |
| Release | : 2018-10-30 |
| Genre | : Business & Economics |
| ISBN | : 1350315796 |
Download Fashion Management Book in PDF, ePub and Kindle
This new textbook, authored by a team of expert researchers and lecturers based at the London College of Fashion, is one of the first in the field to examine strategic management in the context of the fashion industry, catering specifically for students hoping to work in the sector. International in approach, the text covers all aspects of strategic management, from growth strategy and financial management to brand and supply chain management. Fashion Management's engaging style, page design and pedagogical framework makes it accessible to students at all levels, while the authors' extensive expertise ensures that the content is always underpinned by rigorous academic research. Established key topics and significant contemporary issues – such as sustainability, the digital, and corporate social responsibility – are considered from both a theoretical and practical perspective, with real-world examples drawn from high-profile, global fashion organisations. This is an ideal core textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book will also be an important supplementary resource for courses in marketing, retailing and business studies, with the fashion industry providing an effective context for students to engage with the application of theory.
| Author | : Patrick Dahmen |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 232 |
| Release | : 2012-12-06 |
| Genre | : Business & Economics |
| ISBN | : 3322818284 |
Download Multi-Channel Strategies for Retail Financial Services Book in PDF, ePub and Kindle
Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and operational implementation. Case studies illustrate the underlying managerial challenges.
| Author | : Ellen Diamond |
| Publisher | : Prentice Hall |
| Total Pages | : 458 |
| Release | : 2006 |
| Genre | : Art |
| ISBN | : |
Download Fashion Retailing Book in PDF, ePub and Kindle
For courses in Retailing, Introduction to Retailing, Retailing Principles, Retail Marketing, and Fashion Retailing. The only retailing text that exclusively focuses on the fashion segment of the retailing industry, its complete coverage includes the author's personal experience, in-depth interviews with industry professionals, and a wealth of pertinent photographs, exposing fashion retailing as a "multi-channel" industry. Pearson Education is proud to bring world-renowned Dorling Kindersley (DK) products to your classroom. Instantly recognized by their fascinating, full-color photographs and illustrations on every page, DK titles will add meaning to expository text and make learning accessible and, fun. Other DK hallmarks include cross-section views, 3D models, and text to visual call-outs to help readers comprehend and enjoy the wealth of information each book provides. With Pearson, you can see DK in a whole new way! For a complete listing of titles, please visit: http://us.dk.com/pearson
| Author | : Michelle Brandstrup |
| Publisher | : Springer Nature |
| Total Pages | : 625 |
| Release | : 2023-07-29 |
| Genre | : Business & Economics |
| ISBN | : 3031333020 |
Download The Garment Economy Book in PDF, ePub and Kindle
This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing industry during the 20th century. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models. Several business models are explained; topics covered include blue ocean strategy, the unstitched market, the luxury sector, access-based consumption, and ethics. Among other topics explored are the future retail experience, consumer value creation, technology, and the impact of virtual atmospheres. The book also includes helpful case studies in understanding the country and culture-specific nuances of the clothing business.
| Author | : Robert W. Palmatier |
| Publisher | : Routledge |
| Total Pages | : 578 |
| Release | : 2019-07-11 |
| Genre | : Business & Economics |
| ISBN | : 1000650456 |
Download Marketing Channel Strategy Book in PDF, ePub and Kindle
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. A full set of PowerPoint slides accompany this new edition, to support instructors.
| Author | : J.C.A.M Rijnen |
| Publisher | : |
| Total Pages | : 49 |
| Release | : 2012 |
| Genre | : |
| ISBN | : |
Download Increasing Market Share with Multi Channel Marketing Book in PDF, ePub and Kindle
| Author | : Gabriella Lojacono |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 345 |
| Release | : 2024-08-03 |
| Genre | : Business & Economics |
| ISBN | : 1398615463 |
Download The Future of Luxury Customer Experience Book in PDF, ePub and Kindle
What is a luxury customer experience and how can luxury brands best use emerging technologies in order to create truly unique, high-end experiences for their customers? These are the questions that The Future of Luxury Customer Experience has been designed to answer, as it explores how luxury brands can best utilize human touch and new technologies to deliver experiences that surprise and delight customers in a truly omnichannel environment. Using case studies from world-leading luxury retailers such as Ferrar, Cartier, Audemars Piguet, Mandarin Oriental, Valentino, Bottega Veneta and many others, this book explains what makes a luxury customer experience different. Learn how luxury brands need to evolve in order to adapt to the changing landscape, using data and the latest technology to provide exceptional customer experiences whilst protecting their customer's privacy. Written by experts from the world-leading SDA Bocconi School of Management, this book provides a thorough understanding of how to create and deliver luxury customer experiences that will build long-lasting customer loyalty, as well as how these experiences can build and support brand awareness. Covering topics such as arts and culture, authenticity, inclusivity and social responsibility, the use of AI and virtual experiences, as well as how to set KPIs to evaluate success, this book provides practical advice on how to create a luxury customer experience that will deliver exceptional results.
