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More Than Merchants

More Than Merchants
Author: Salma Nasution Khoo
Publisher: Areca Books
Total Pages: 132
Release: 2006
Genre: Germans
ISBN: 9789834283414

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The Attention Merchants

The Attention Merchants
Author: Tim Wu
Publisher: Vintage
Total Pages: 434
Release: 2017-09-19
Genre: Business & Economics
ISBN: 0804170045

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From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.


Merchants of Culture

Merchants of Culture
Author: John B. Thompson
Publisher: John Wiley & Sons
Total Pages: 357
Release: 2021-04-14
Genre: Social Science
ISBN: 1509528946

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These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty-first century the industry finds itself faced with perhaps the greatest challenges since Gutenberg. A combination of economic pressures and technological change is forcing publishers to alter their practices and think hard about the future of the books in the digital age. In this book - the first major study of trade publishing for more than 30 years - Thompson situates the current challenges facing the industry in an historical context, analysing the transformation of trade publishing in the United States and Britain since the 1960s. He gives a detailed account of how the world of trade publishing really works, dissecting the roles of publishers, agents and booksellers and showing how their practices are shaped by a field that has a distinctive structure and dynamic. This new paperback edition has been thoroughly revised and updated to take account of the most recent developments, including the dramatic increase in ebook sales and its implications for the publishing industry and its future.


Value Merchants

Value Merchants
Author: James C. Anderson
Publisher: Harvard Business Press
Total Pages: 253
Release: 2007-11-07
Genre: Business & Economics
ISBN: 1422131076

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Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to "win" a deal that he would have closed anyway at the higher price. Do not make price concessions. Become a value merchant instead. In this authoritative book, James Anderson, Nirmalya Kumar, and James Narus explain how companies in business markets can use customer value management techniques to estimate the value of your market offerings, create value propositions that resonate with your customers, and maximize the return you will get on the superior value that you deliver. Drawing on extensive research and detailed case studies of companies like Sonoco, Tata Steel, and Quaker Chemical, Value Merchants will change the mindset and behavior of your executives, sales management, representatives, and marketers—as well as your customers.


The Merchants of Siberia

The Merchants of Siberia
Author: Erika Monahan
Publisher: Cornell University Press
Total Pages: 425
Release: 2016-04-01
Genre: History
ISBN: 150170396X

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In The Merchants of Siberia, Erika Monahan reconsiders commerce in early modern Russia by reconstructing the trading world of Siberia and the careers of merchants who traded there. She follows the histories of three merchant families from various social ranks who conducted trade in Siberia for well over a century. These include the Filat'evs, who were among Russia’s most illustrious merchant elite; the Shababins, Muslim immigrants who mastered local and long-distance trade while balancing private endeavors with service to the Russian state; and the Noritsyns, traders of more modest status who worked sometimes for themselves, sometimes for bigger merchants, and participated in the emerging Russia-China trade. Monahan demonstrates that trade was a key component of how the Muscovite state sought to assert its authority in the Siberian periphery. The state’s recognition of the benefits of commerce meant that Russian state- and empire-building in Siberia were characterized by accommodation; in this diverse borderland, instrumentality trumped ideology and the Orthodox state welcomed Central Asian merchants of Islamic faith. This reconsideration of Siberian trade invites us to rethink Russia’s place in the early modern world. The burgeoning market at Lake Yamysh, an inner-Eurasian trading post along the Irtysh River, illuminates a vibrant seventeenth-century Eurasian caravan trade even as Europe-Asia maritime trade increased. By contextualizing merchants and places of Siberian trade in the increasingly connected economies of the early modern period, Monahan argues that, commercially speaking, Russia was not the "outlier" that most twentieth-century characterizations portrayed.


Merchants of Doubt

Merchants of Doubt
Author: Naomi Oreskes
Publisher: A&C Black
Total Pages: 368
Release: 2011-10-03
Genre: Technology & Engineering
ISBN: 1408828774

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The U.S. scientific community has long led the world in research on such areas as public health, environmental science, and issues affecting quality of life. These scientists have produced landmark studies on the dangers of DDT, tobacco smoke, acid rain, and global warming. But at the same time, a small yet potent subset of this community leads the world in vehement denial of these dangers. Merchants of Doubt tells the story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades. Remarkably, the same individuals surface repeatedly-some of the same figures who have claimed that the science of global warming is "not settled" denied the truth of studies linking smoking to lung cancer, coal smoke to acid rain, and CFCs to the ozone hole. "Doubt is our product," wrote one tobacco executive. These "experts" supplied it. Naomi Oreskes and Erik M. Conway, historians of science, roll back the rug on this dark corner of the American scientific community, showing how ideology and corporate interests, aided by a too-compliant media, have skewed public understanding of some of the most pressing issues of our era.


The Merchants' War

The Merchants' War
Author: Charles Stross
Publisher: Tor Books
Total Pages: 386
Release: 2010-11-19
Genre: Fiction
ISBN: 1429995750

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The story of the worldwalkers just got stranger in Charles Stross's The Merchants' War. More worlds, more surprises. And there's a war going on ... Miriam Beckstein is a young, hip, business journalist in Boston. She discovered in The Family Trade and The Hidden Family that her family came from an alternate reality, that she was very well-connected, and that her family was too much like the mafia for comfort. She found herself caught in a family trap in The Clan Corporate and betrothed to a brain-damaged prince, and then all hell broke loose. Now, in The Merchants' War, Miriam has escaped to yet another world and remains in hiding from both the Clan and their opponents. There is a nasty shooting war going on in the Gruinmarkt world of the Clan, and we know something that Miriam does not; something that she's really going to hate--if she lives long enough to find out. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.


Merchants and Moneymen

Merchants and Moneymen
Author: Joseph Gies
Publisher: New York : Crowell
Total Pages: 360
Release: 1972
Genre: Biography & Autobiography
ISBN:

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Examines the achievements of leading businessmen who shaped the development of commerce in Medieval Europe.


Merchants of Medicines

Merchants of Medicines
Author: Zachary Dorner
Publisher: University of Chicago Press
Total Pages: 270
Release: 2020-07-15
Genre: History
ISBN: 022670680X

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The period from the late seventeenth to the early nineteenth century—the so-called long eighteenth century of English history—was a time of profound global change, marked by the expansion of intercontinental empires, long-distance trade, and human enslavement. It was also the moment when medicines, previously produced locally and in small batches, became global products. As greater numbers of British subjects struggled to survive overseas, more medicines than ever were manufactured and exported to help them. Most historical accounts, however, obscure the medicine trade’s dependence on slave labor, plantation agriculture, and colonial warfare. In Merchants of Medicines, Zachary Dorner follows the earliest industrial pharmaceuticals from their manufacture in the United Kingdom, across trade routes, and to the edges of empire, telling a story of what medicines were, what they did, and what they meant. He brings to life business, medical, and government records to evoke a vibrant early modern world of London laboratories, Caribbean estates, South Asian factories, New England timber camps, and ships at sea. In these settings, medicines were produced, distributed, and consumed in new ways to help confront challenges of distance, labor, and authority in colonial territories. Merchants of Medicines offers a new history of economic and medical development across early America, Britain, and South Asia, revealing the unsettlingly close ties among medicine, finance, warfare, and slavery that changed people’s expectations of their health and their bodies.


Merchants and Marvels

Merchants and Marvels
Author: Pamela Smith
Publisher: Routledge
Total Pages: 448
Release: 2013-10-18
Genre: History
ISBN: 1135300283

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The beginning of global commerce in the early modern period had an enormous impact on European culture, changing the very way people perceived the world around them. Merchants and Marvels assembles essays by leading scholars of cultural history, art history, and the history of science and technology to show how ideas about the representation of nature, in both art and science, underwent a profound transformation between the age of the Renaissance and the early 1700s.