Mine Your Language PDF Download
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Author | : Abhishek Borah |
Publisher | : Penguin Random House India Private Limited |
Total Pages | : 370 |
Release | : 2024-03-18 |
Genre | : Business & Economics |
ISBN | : 935708939X |
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Statutory warning: Language is a minefield. Words that firms and consumers use can be dealbreakers! Today, firms have many language-based decisions to make—from the brand name to the language of their annual reports to what they should or shouldn’t say on social media. Moreover, consumers leave a goldmine of information via their words expressing their likes, dislikes, perceptions and attitudes. What the firm communicates and what consumers say have an impact on consumer attitudes, satisfaction, loyalty, and ultimately, on a firm's sales, market share and profits. In this book, Abhishek Borah meticulously and marvellously showcases the influence of language on business. Through examples ranging from Toyota to Tesla and Metallica to Mahatma Gandhi, you will read about how to improvise on social media, how changing the use of simple pronouns like ‘we’ and ‘you’ can affect a firm’s bottom line, how to spot a fake review online and much more. So whether you are just inquisitive about the role of language in affecting consumer and company behaviour or a student wondering about the utility of language analysis in understanding them, Mine Your Language will teach you to use language to influence, engage and predict!
Author | : Steven Pinker |
Publisher | : Penguin |
Total Pages | : 522 |
Release | : 2007-09-11 |
Genre | : Psychology |
ISBN | : 1101202602 |
Download The Stuff of Thought Book in PDF, ePub and Kindle
This New York Times bestseller is an exciting and fearless investigation of language from the author of Rationality, The Better Angels of Our Nature and The Sense of Style and Enlightenment Now. "Curious, inventive, fearless, naughty." --The New York Times Book Review Bestselling author Steven Pinker possesses that rare combination of scientific aptitude and verbal eloquence that enables him to provide lucid explanations of deep and powerful ideas. His previous books - including the Pulitzer Prize finalist The Blank Slate - have catapulted him into the limelight as one of today's most important popular science writers. In The Stuff of Thought, Pinker presents a fascinating look at how our words explain our nature. Considering scientific questions with examples from everyday life, The Stuff of Thought is a brilliantly crafted and highly readable work that will appeal to fans of everything from The Selfish Gene and Blink to Eats, Shoots & Leaves.
Author | : Christina McIntyre |
Publisher | : |
Total Pages | : 133 |
Release | : 2018-02-23 |
Genre | : |
ISBN | : 9781977072955 |
Download Mind Your Language! Book in PDF, ePub and Kindle
Mind Your Language! is a book by journalists for journalists. Accessible, humorous and to the point, this book will help you improve your writing skills, starting with basic use of English including grammar and punctuation. Next, there's a no nonsense breakdown of the writing and broadcasting skills you'll need to make it in TV and radio journalism. From common mistakes, to how to carry out an effective interview, all the basics are covered in this little black book. Employers offer top tips on how to succeed in the media industry and former journalism students speak candidly about their transitions from university to industry. Whether you are a journalism student or someone who would simply like to improve your grasp of the English language, this is for you.
Author | : Mary Myatt |
Publisher | : John Catt Educational |
Total Pages | : 146 |
Release | : 2016 |
Genre | : Education |
ISBN | : 9781909717862 |
Download High Challenge, Low Threat Book in PDF, ePub and Kindle
High Challenge, Low Threat is Mary Myatt's smart and thoughtful exploration of all the things that wise leaders do. Informed through thousands of conversations over a 20-year period in education, Mary shows the lessons that school management teams can learn from leaders in a wide range of other sectors and points to the conditions which these leaders create to allow colleagues to engage with difficult issues enthusiastically and wholeheartedly. This book makes the case that any leadership role is concerned primarily with the relationships between individuals. It is the quality of these, whatever the size of the organisation, which make the difference between organisations which thrive, and those which stagnate. This is not to argue for soft, easy and comfortable options. Instead it considers how top leaders manage to walk the line between the impossible and the possible, between the undoable and the doable, and to create conditions for productive work which transcend the difficulties which come towards us every day. Instead of dodging them, they embrace them. And by navigating high challenge, low threat, they show how others how to do the same.
Author | : Ivor John Carnegie Brown |
Publisher | : |
Total Pages | : 153 |
Release | : 1967 |
Genre | : English language |
ISBN | : |
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Author | : Jennifer Brummer |
Publisher | : Wayzgoose Press |
Total Pages | : |
Release | : 2018-05-17 |
Genre | : |
ISBN | : |
Download Mind Your Language! Book in PDF, ePub and Kindle
Author | : D. Annor Nimako |
Publisher | : |
Total Pages | : 216 |
Release | : 2004 |
Genre | : English language |
ISBN | : |
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Author | : Prudent Injeeli |
Publisher | : Trafford Publishing |
Total Pages | : 333 |
Release | : 2013-06 |
Genre | : Education |
ISBN | : 1466991313 |
Download Mind Your Words Book in PDF, ePub and Kindle
Words form the building blocks of our thought processes. Because of this, our choice of wording can be vital to our ways of thinking. Building on this concept, Dr. Prudent Injeeli' Mind Your Words: Master the Art of Learning and Teaching Vocabulary presents groundbreaking work in the study of language and linguistics, particularly in the field of semantics. It offers a wide variety techniques and methods of learning and teaching vocabulary and provides essential information on many aspects of word knowledge, word formation and word usage. Injeeli addresses a number of topics that open a new world of knowledge about words, their origin, their structure and pronunciation, and so on. He also includes vocabulary lists developed by prominent linguists for enhancing vocabulary skills. Mind Your Words: Master the Art of Learning and Teaching Vocabulary shares insight into the morphological and semantic aspects of word knowledge that can help anyone understand the concepts involved in the language arts. You can gain knowledge about language and improve the skills needed to share that knowledge with others.
Author | : Gabriel Wyner |
Publisher | : Harmony |
Total Pages | : 338 |
Release | : 2014-08-05 |
Genre | : Foreign Language Study |
ISBN | : 038534810X |
Download Fluent Forever Book in PDF, ePub and Kindle
NATIONAL BESTSELLER • For anyone who wants to learn a foreign language, this is the method that will finally make the words stick. “A brilliant and thoroughly modern guide to learning new languages.”—Gary Marcus, cognitive psychologist and author of the New York Times bestseller Guitar Zero At thirty years old, Gabriel Wyner speaks six languages fluently. He didn’t learn them in school—who does? Rather, he learned them in the past few years, working on his own and practicing on the subway, using simple techniques and free online resources—and here he wants to show others what he’s discovered. Starting with pronunciation, you’ll learn how to rewire your ears and turn foreign sounds into familiar sounds. You’ll retrain your tongue to produce those sounds accurately, using tricks from opera singers and actors. Next, you’ll begin to tackle words, and connect sounds and spellings to imagery rather than translations, which will enable you to think in a foreign language. And with the help of sophisticated spaced-repetition techniques, you’ll be able to memorize hundreds of words a month in minutes every day. This is brain hacking at its most exciting, taking what we know about neuroscience and linguistics and using it to create the most efficient and enjoyable way to learn a foreign language in the spare minutes of your day.
Author | : Sue Palmer |
Publisher | : |
Total Pages | : 64 |
Release | : 1998 |
Genre | : English language |
ISBN | : 9780582319516 |
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