Men's Wear Advertising
Author | : William Borsodi |
Publisher | : |
Total Pages | : 136 |
Release | : 1910 |
Genre | : Advertising |
ISBN | : |
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Author | : William Borsodi |
Publisher | : |
Total Pages | : 136 |
Release | : 1910 |
Genre | : Advertising |
ISBN | : |
Author | : Paul Jobling |
Publisher | : |
Total Pages | : 216 |
Release | : 2005-03 |
Genre | : Business & Economics |
ISBN | : |
This book provides a much-needed evaluation of the history of men's fashion advertising in the first half of the twentieth century. Arguably, modernism provided the most visually arresting and playful poster and press advertising campaigns ever launched. Undoubtedly one of the most fecund and complex periods in the history of menswear promotion, the period saw vast sums of money spent on advertising men's clothing by the likes of Austin Reed, the Fifty Shilling Tailors, Simpson and Barratt shoes. Replete with confident head-turners, many posters of the period featured dandies knowingly offering up their bodies for the delectation of women - an irony made doubly rich by the fact that these images were consumed almost exclusively by men. As Jobling expertly shows, the erotic charge in evidence in the representation of the buff gymnos in Calvin Klein's 80's campaigns had much earlier antecedents. There was, surprisingly, a pronounced fetishistic aspect coupled with sexual ambiguity in publicity for underwear in the interwar period. Looking well beyond issues of representation to broader socio-economic contexts in this deeply researched and original study, Jobling addresses an exciting range of discourses relating to professionalization, modernity, mass-communication and marketing, display and consumer psychology.
Author | : Paul Jobling |
Publisher | : A&C Black |
Total Pages | : 275 |
Release | : 2014-03-13 |
Genre | : History |
ISBN | : 1472558103 |
Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Author | : Allen Sinsheimer |
Publisher | : |
Total Pages | : 296 |
Release | : 1926 |
Genre | : Advertising |
ISBN | : |
Author | : Paul Jobling |
Publisher | : |
Total Pages | : |
Release | : |
Genre | : Advertising |
ISBN | : 9781350050907 |
In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the 20th century.
Author | : |
Publisher | : |
Total Pages | : 698 |
Release | : 1907 |
Genre | : Clothing trade |
ISBN | : |
Author | : Jacob Gallagher |
Publisher | : Phaidon |
Total Pages | : 528 |
Release | : 2021 |
Genre | : Design |
ISBN | : 9781838662479 |
The first-ever authoritative A-Z celebration of the 500 greatest names in men's fashion - 200 years of men's style through the work of designers, brands, photographers, icons, models, retailers, tailors, and stylists around the globe
Author | : Laura Ugolini |
Publisher | : Ashgate Publishing, Ltd. |
Total Pages | : 310 |
Release | : 2007 |
Genre | : History |
ISBN | : 9780754603849 |
This book investigates the changing nature of the retailing of menswear and illuminates wider aspects of masculine identity as well as patterns of male consumption between the years 1880 and 1939. It considers the relationship between men and activities which were widely considered to be at least potentially 'unmanly'--selling, as well as buying clothes--thus shedding new light on men's lives and identities in this period.
Author | : |
Publisher | : |
Total Pages | : 1312 |
Release | : 1927 |
Genre | : Men's clothing |
ISBN | : |
Author | : Jay McCauley Bowstead |
Publisher | : Bloomsbury Publishing |
Total Pages | : 224 |
Release | : 2018-05-17 |
Genre | : Design |
ISBN | : 1474288995 |
In recent years, menswear has moved decisively center stage. Menswear Revolution investigates the transformation of men's fashion through the lens of shifting masculinities, examining how its increasing diversity has created new ways for men to explore and express their identities. Harnessing sustained market growth and creative dynamism on the runway, ground-breaking designers from Raf Simons and Hedi Slimane to Craig Green have revolutionized the discipline with their bold re-imaginings of the male wardrobe. Analysing the role of the media in shaping attitudes to men's fashion, Menswear Revolution studies how competing narratives of masculinity are reflected in popular discourse. Taking us from the mod and peacock revolutions of the 1960s to the new wave aesthetics of the 1980s, the book explores historical precedents for today's menswear scene – and looks at the evolution of the 'ideal' male body, from the muscular to the lean and boyish. Combining interviews with fashion professionals with close analyses of garments and advertising, Menswear Revolution provides an authoritative account of menswear design today. Highlighting its relationship to changing concepts of gender, the book provides a much-needed update to scholarship on masculinity, fashion and the body.