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New York Yankees 2020 Official Media Guide and Record Book

New York Yankees 2020 Official Media Guide and Record Book
Author: New York Yankees Media Relations Department
Publisher:
Total Pages:
Release: 2020-02-24
Genre:
ISBN: 9781732011229

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Typically available only to sportswriters, broadcasters and Yankees front office staff, the New York Yankees 2020 Official Media Guide and Record Book is the ultimate insider's resource and collectible. It contains stats and biographies of every player in the Yankees organization, hundreds of photos of Yankees past and present, and the definitive history of the club since its inception in 1903. The experts agree that the Yankees 2020 Official Media Guide and Record Book is the best and most comprehensive book about the Yankees anywhere


A Scientist's Guide to Talking with the Media

A Scientist's Guide to Talking with the Media
Author: Richard Hayes
Publisher: Rutgers University Press
Total Pages: 228
Release: 2006
Genre: Language Arts & Disciplines
ISBN: 9780813538587

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In A Scientist's Guide to Talking with the Media, Richard Hayes and Daniel Grossman draw on their expertise in public relations and journalism to empower researchers in a variety of fields to spread their message on their own terms. The authors provide tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. For those looking for a higher profile, the authors explain how to become a reporter's trusted source-the first card in the Rolodex-on controversial issues.


Exploring Media Culture

Exploring Media Culture
Author: Michael R. Real
Publisher: SAGE
Total Pages: 340
Release: 1996-09-26
Genre: Language Arts & Disciplines
ISBN: 9780803958777

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'A beautifully written, intellectually challenging, and highly readable exploration of the mysteries of contemporary mass media and popular culture. Real does a masterful job of empowering his readers. Students will find this book fascinating, and in some cases terrifying' - Arthur Asa Berger, San Francisco State University


The Media Handbook

The Media Handbook
Author: Helen Katz
Publisher: Routledge
Total Pages: 236
Release: 2019-05-03
Genre: Business & Economics
ISBN: 042978564X

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The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.


The Cassell Dictionary of Slang

The Cassell Dictionary of Slang
Author: Jonathon Green
Publisher: Burns & Oates
Total Pages: 1316
Release: 1998
Genre: Language Arts & Disciplines
ISBN: 9780304344352

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Contains over 65,000 slang words, definitions, where and when the word originated, and more.


Supernatural Media's Guide To Ghost Box Hacks

Supernatural Media's Guide To Ghost Box Hacks
Author: Shawn Taylor
Publisher: Shawn Taylor
Total Pages: 33
Release: 2013-10-17
Genre: Body, Mind & Spirit
ISBN: 1467591440

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In this book Shawn Taylor & Daniel Morgan show you how to hack common radios and convert them into Ghost Boxes. These radios have been featured all over the world being used to break through the veil of death and hear spirits from the other side. This is a must have for any paranormal researcher looking to obtain or make their own Ghost Box. This is a supplement to their previous book "The Double-Blind Ghost Box".


Social Media Guide for Ministry

Social Media Guide for Ministry
Author: Nils Smith
Publisher: Group Publishing, Inc.
Total Pages: 69
Release: 2013-03-01
Genre: Religion
ISBN: 0764498908

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Social Media can feel a little overwhelming to a busy pastor or ministry leader. You’ve probably thought, "I know I should be using it for my church, but I don’t know where to start!" This compact guide can help! You will learn: what the most popular social media platforms are, how to utilize them, and the difference social media can make in your ministry. Fun to read, easy to understand and filled with practical how-to's and real-life stories of ministry impact, this guide will help you navigate the waters of social media and learn how to make it work for you. If you’ve wanted to learn more about Facebook, Twitter or any number of other social media platforms, this is the book for you!


The Diversity Style Guide

The Diversity Style Guide
Author: Rachele Kanigel
Publisher: John Wiley & Sons
Total Pages: 424
Release: 2018-10-15
Genre: Language Arts & Disciplines
ISBN: 1119055245

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New diversity style guide helps journalists write with authority and accuracy about a complex, multicultural world A companion to the online resource of the same name, The Diversity Style Guide raises the consciousness of journalists who strive to be accurate. Based on studies, news reports and style guides, as well as interviews with more than 50 journalists and experts, it offers the best, most up-to-date advice on writing about underrepresented and often misrepresented groups. Addressing such thorny questions as whether the words Black and White should be capitalized when referring to race and which pronouns to use for people who don't identify as male or female, the book helps readers navigate the minefield of names, terms, labels and colloquialisms that come with living in a diverse society. The Diversity Style Guide comes in two parts. Part One offers enlightening chapters on Why is Diversity So Important; Implicit Bias; Black Americans; Native People; Hispanics and Latinos; Asian Americans and Pacific Islanders; Arab Americans and Muslim Americans; Immigrants and Immigration; Gender Identity and Sexual Orientation; People with Disabilities; Gender Equality in the News Media; Mental Illness, Substance Abuse and Suicide; and Diversity and Inclusion in a Changing Industry. Part Two includes Diversity and Inclusion Activities and an A-Z Guide with more than 500 terms. This guide: Helps journalists, journalism students, and other media writers better understand the context behind hot-button words so they can report with confidence and sensitivity Explores the subtle and not-so-subtle ways that certain words can alienate a source or infuriate a reader Provides writers with an understanding that diversity in journalism is about accuracy and truth, not "political correctness." Brings together guidance from more than 20 organizations and style guides into a single handy reference book The Diversity Style Guide is first and foremost a guide for journalists, but it is also an important resource for journalism and writing instructors, as well as other media professionals. In addition, it will appeal to those in other fields looking to make informed choices in their word usage and their personal interactions.


Snap to Grid

Snap to Grid
Author: Peter Lunenfeld
Publisher: MIT Press
Total Pages: 262
Release: 2001
Genre: Architecture
ISBN: 9780262621588

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A vibrant guide to the artistic, cultural, and social faces of the new media.