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| Author | : Arthur Asa Berger |
| Publisher | : SAGE |
| Total Pages | : 264 |
| Release | : 2005 |
| Genre | : Education |
| ISBN | : 9781412906838 |
Providing concise explanations of four perspectives on media analysis - semiological, psychoanalytical, sociological and Marxist - and demonstrating their application, this second edition will help students to understand crucial concepts.
| Author | : Arthur Asa Berger |
| Publisher | : |
| Total Pages | : 160 |
| Release | : 1982 |
| Genre | : Mass media |
| ISBN | : |
| Author | : Arthur Asa Berger |
| Publisher | : SAGE |
| Total Pages | : 188 |
| Release | : 1998-05-05 |
| Genre | : Computers |
| ISBN | : 9780761915379 |
Media Research Techniques, Second Edition is designed to provide introductory techniques that allow students to engage immediately in their own research projects, and in learning by doing, they come to know a variety of ways in which communication research is conducted, in both theory and practice.
| Author | : John P. Klein |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 508 |
| Release | : 2013-06-29 |
| Genre | : Medical |
| ISBN | : 1475727283 |
Making complex methods more accessible to applied researchers without an advanced mathematical background, the authors present the essence of new techniques available, as well as classical techniques, and apply them to data. Practical suggestions for implementing the various methods are set off in a series of practical notes at the end of each section, while technical details of the derivation of the techniques are sketched in the technical notes. This book will thus be useful for investigators who need to analyse censored or truncated life time data, and as a textbook for a graduate course in survival analysis, the only prerequisite being a standard course in statistical methodology.
| Author | : Kimberly A. Neuendorf |
| Publisher | : SAGE |
| Total Pages | : 457 |
| Release | : 2017 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1412979471 |
Content analysis is a complex research methodology. This book provides an accessible text for upper level undergraduates and graduate students, comprising step-by-step instructions and practical advice.
| Author | : Barrie Gunter |
| Publisher | : SAGE |
| Total Pages | : 328 |
| Release | : 2000-02-11 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 9780761956594 |
In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this
| Author | : Wouter van Atteveldt |
| Publisher | : |
| Total Pages | : 256 |
| Release | : 2008 |
| Genre | : Social Science |
| ISBN | : |
This books describes a number of techniques that have been developed to facilitate Semantic Network Analysis. It describes techniques to automatically extract networks using co-occurrence, grammatical analysis, and sentiment analysis using machine learning. Additionally, it describes techniques to represent the extracted semantic networks and background knowledge about the actors and issues in the network, using Semantic Web techniques to deal with multiple issue categorisations and political roles and functions that shift over time. It shows how this combined network of message content and background knowledge can be queried and visualized to make it easy to answer a variety of research questions. Finally, this book describes the AmCAT infrastructure and iNet coding program for that have been developed to facilitate managing large automatic and manual content analysis projects.
| Author | : Yiannis Kompatsiaris |
| Publisher | : CRC Press |
| Total Pages | : 676 |
| Release | : 2012-03-19 |
| Genre | : Computers |
| ISBN | : 1466559128 |
The rapid advancement of digital multimedia technologies has not only revolutionized the production and distribution of audiovisual content, but also created the need to efficiently analyze TV programs to enable applications for content managers and consumers. Leaving no stone unturned, TV Content Analysis: Techniques and Applications provides a de
| Author | : Arthur Asa Berger |
| Publisher | : SAGE |
| Total Pages | : 361 |
| Release | : 2011 |
| Genre | : Education |
| ISBN | : 1412987776 |
In this new edition, Arthur Asa Berger employs his signature style - a practical focus, the use of numerous examples, a step-by-step approach, and humour - to update and enhance this must-have introductory text. Combining both qualitative and quantitative research methods, the book covers the topics thoroughly and is clearly written and engaging. This book is ideal for beginning research students both at the graduate and undergraduate level because it is clear, concise, and accompanied by many detailed examples.
| Author | : Matthew Ganis |
| Publisher | : IBM Press |
| Total Pages | : 308 |
| Release | : 2015-12-14 |
| Genre | : Business & Economics |
| ISBN | : 0133892948 |
Transform Raw Social Media Data into Real Competitive Advantage There’s real competitive advantage buried in today’s deluge of social media data. If you know how to analyze it, you can increase your relevance to customers, establishing yourself as a trusted supplier in a cutthroat environment where consumers rely more than ever on “public opinion” about your products, services, and experiences. Social Media Analytics is the complete insider’s guide for all executives and marketing analysts who want to answer mission-critical questions and maximize the business value of their social media data. Two leaders of IBM’s pioneering Social Media Analysis Initiative offer thorough and practical coverage of the entire process: identifying the right unstructured data, analyzing it, and interpreting and acting on the knowledge you gain. Their expert guidance, practical tools, and detailed examples will help you learn more from all your social media conversations, and avoid pitfalls that can lead to costly mistakes. You’ll learn how to: Focus on the questions that social media data can realistically answer Determine which information is actually useful to you—and which isn’t Cleanse data to find and remove inaccuracies Create data models that accurately represent your data and lead to more useful answers Use historical data to validate hypotheses faster, so you don’t waste time Identify trends and use them to improve predictions Drive value “on-the-fly” from real-time/ near-real-time and ad hoc analyses Analyze text, a.k.a. “data at rest” Recognize subtle interrelationships that impact business performance Improve the accuracy of your sentiment analyses Determine eminence, and distinguish “talkers” from true influencers Optimize decisions about marketing and advertising spend Whether you’re a marketer, analyst, manager, or technologist, you’ll learn how to use social media data to compete more effectively, respond more rapidly, predict more successfully...grow profits, and keep them growing.
