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| Author | : John Vidal |
| Publisher | : |
| Total Pages | : 352 |
| Release | : 1997 |
| Genre | : Fiction |
| ISBN | : |
In 1990 McDonald's slapped writs on five London activists for allegedly libelling them in a leaflet entitled, "What's Wrong with McDonald's?" This book examines The "McLibel" trial, its impact, and the political and legal significance of the case.
| Author | : Bob Langert |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 305 |
| Release | : 2019-01-19 |
| Genre | : Business & Economics |
| ISBN | : 1787568172 |
In The Battle to Do Good, former McDonald’s Executive Bob Langert takes readers on a behind-the-scenes tour of the restaurant giant’s decades-long battle to do good, tackling tricky societal issues all while feeding 70 million people a day while attending to the bottom line.
| Author | : George Ritzer |
| Publisher | : SAGE Publications |
| Total Pages | : 271 |
| Release | : 2018-01-12 |
| Genre | : Social Science |
| ISBN | : 1506348564 |
The author is a proud sponsor of the 2020 SAGE Keith Roberts Teaching Innovations Award—enabling graduate students and early career faculty to attend the annual ASA pre-conference teaching and learning workshop. The book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Ninth Edition! George Ritzer′s seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do. Ritzer opens students’ eyes to many current issues and shows how McDonaldization’s principles apply to other settings, especially in the areas of consumption and globalization. This new edition has been significantly reoriented to reflect our experience of McDonaldization in the world of online consumption. New to this Edition Examines how retailers like Amazon represent a new era of "datafication," the transformation of vast amounts of information into quantifiable data. Discusses how the digital world has almost unlimited potential to turn consumers into "prosumers" doing volunteer work formerly done by paid employees. This edition is more streamlined than previous editions to sharpen its argument and message, and make it more useable as a secondary reading in a wide range of courses
| Author | : |
| Publisher | : PediaPress |
| Total Pages | : 205 |
| Release | : |
| Genre | : |
| ISBN | : |
| Author | : Matt Haig |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 276 |
| Release | : 2005 |
| Genre | : Brand choice |
| ISBN | : 9780749444334 |
It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).
| Author | : Naomi Klein |
| Publisher | : Macmillan |
| Total Pages | : 520 |
| Release | : 2000-01-15 |
| Genre | : Business & Economics |
| ISBN | : 9780312203436 |
"What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
| Author | : Graham Meikle |
| Publisher | : Routledge |
| Total Pages | : 236 |
| Release | : 2014-02-04 |
| Genre | : Computers |
| ISBN | : 1136727019 |
The revolution will not be televised. But will it be online instead? When the Internet first took off, we heard a lot about its potential for social change. We heard it would revitalize democracy. We heard it would empower us. We heard we would all be publishers, working together to create a new public sphere. Future Active tests such claims. With fierce intelligence and wit, Graham Meikle takes us behind the digital barricades and into the heart of Internet activist campaigns. In the first in-depth look at this global phenomenon, the author talks to key players in the Indymedia movement and introduces us to the activists behind gwbush.com, the website that provoked the President to declare there ought to be limits to freedom. The founder of Belgrade radio station B92 explains how they used the net to thwart Milosevic's censorship, while McLibel trial defendant Dave Morris talks about the role of the McSpotlight website. And pioneer hacktivists the Electronic Disturbance Theater introduce us to virtual sit-ins and electronic civil disobedience - while US military analysts offer a different perspective on this kind of information warfare. Future Active is an accessible, comprehensive, and supremely readable introduction to the world of online activism. This book is essential reading for anyone interested in how hackers, culture jammers, and media activists have not only incorporated recent technology as a tool for change, but also redefined what counts as activism.
| Author | : Joe L. Kincheloe |
| Publisher | : Temple University Press |
| Total Pages | : 246 |
| Release | : 2002 |
| Genre | : Business & Economics |
| ISBN | : 9781566399326 |
The Sign of the Burger examines how McDonald's captures our imagination, both as a shorthand for explaining the power of American culture, and as a symbol of the strength of consumerism.
| Author | : Denise Deegan |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 164 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : 9780749434359 |
"Endorsed by the Institute of Public Relations, Managing Activism is essential reading for managers and PR practitioners in any organisation vulnerable to activism, be it a company, government, university, institution or charity."--BOOK JACKET.
| Author | : Paul Lewis |
| Publisher | : Faber & Faber |
| Total Pages | : 352 |
| Release | : 2013-06-25 |
| Genre | : True Crime |
| ISBN | : 0571302181 |
'Undercover lays bare the deceit, betrayal and cold-blooded violation practised again and again by undercover police officers - troubling, timely and brilliantly executed.' Henry Porter The gripping stories of a group of police spies - written by the award-winning investigative journalists who exposed the Mark Kennedy scandal - and the uncovering of forty years of state espionage. This was an undercover operation so secret that some of our most senior police officers had no idea it existed. The job of the clandestine unit was to monitor British 'subversives' - environmental activists, anti-racist groups, animal rights campaigners. Police stole the identities of dead people to create fake passports, driving licences and bank accounts. They then went deep undercover for years, inventing whole new lives so that they could live incognito among the people they were spying on. They used sex, intimate relationships and drugs to build their credibility. They betrayed friends, deceived lovers, even fathered children. And their operations continue today. Undercover reveals the truth about secret police operations - the emotional turmoil, the psychological challenges and the human cost of a lifetime of deception - and asks whether such tactics can ever be justified.
