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Mastering the New Media Landscape

Mastering the New Media Landscape
Author: Barbara Cave Henricks
Publisher: Berrett-Koehler Publishers
Total Pages: 192
Release: 2016-03-07
Genre: Business & Economics
ISBN: 1626565813
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This book explores the concepts of so-called "micromedia" such as earned, rented, and owned media, and assists the reader in maximizing a presence in all of them in order to create momentum and grow a large, loyal audience for one's message.

New Media Landscape and Dimensions: An Indian Perspective

New Media Landscape and Dimensions: An Indian Perspective
Author: Sayak Pal
Publisher: School of Media and Communication, Adamas University
Total Pages: 316
Release: 2023-10-01
Genre: Business & Economics
ISBN: 8196340214
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The relevance of different particles of new media has become prevalent across the World, and India is a nation with enormous opportunities and rapid growth, especially in the media sector, which is responding to its magnanimity with advanced technology, innovative content, and rapid production rate. Traditional media outlets are facing extensive competition with the news media platforms in this race of existence and often evolve into something more acceptable, innovative, and compelling version of their old self. The book “New Media Landscape and Dimensions: an Indian Perspective” provides an extensive review of various new media perspectives and concepts that shape the public and individual opinion like OTT, Social media, artificial intelligence, digital literacy, political campaigning on digital platforms, online privacy, post-globalization, memes, IoT, gender sensitization, digital disruption, public perception, animation, and many more. The combined efforts of twenty authors and their expertise make this book a complete guide for people which to get an understanding of the dimensions of new media.

Media: From Chaos to Clarity

Media: From Chaos to Clarity
Author:
Publisher: The Marketing Democracy
Total Pages: 91
Release:
Genre:
ISBN: 0983466203
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Mastering Landscape Photography

Mastering Landscape Photography
Author: Alain Briot
Publisher:
Total Pages: 260
Release: 2007
Genre: Art
ISBN:
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This book includes thirteen essays on landscape photography by master photographer Alain Briot. Topics include practical, technical, and aesthetic aspects of photography to help photographers build and refine their skills. Also covered is how to be an artist in business. Alain Briot is one of the leading contemporary landscape photographers. He received his education in France and currently works mostly in the southwestern part of the United States. This book starts with the technical aspects of photography; how to see, compose, find the right light, and select the best lens for a specific shot. It continues by focusing on the artistic aspects of photography with chapters on how to select your best work, how to create a portfolio, and finally concludes with two chapters on how to be an artist in business.

Social Media Marketing 2024

Social Media Marketing 2024
Author: Robert Hill
Publisher: Independently Published
Total Pages: 0
Release: 2023-11-10
Genre:
ISBN:
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Prepare to take your social media marketing to the next level with "Social Media Marketing 2024." This book edition is your definitive guide to the ever-evolving landscape of social media marketing in the year 2024 and beyond. With social media platforms constantly changing and user behaviors evolving, this book is your compass to navigate the complex terrain of online engagement. It offers valuable insights into emerging trends, innovative strategies, and the latest tools that will define the social media marketing landscape in 2024. Inside, you'll discover: In-depth analyses of the newest platforms and technologies shaping the digital sphere. Proven methods for creating captivating content that resonates with your target audience. Strategies for leveraging data analytics to make informed marketing decisions and optimize your campaigns. Expert insights into the transformative power of influencer marketing, AI-driven automation, and video marketing. With practical tips, real-world case studies, and actionable advice, "Social Media Marketing 2024" is an indispensable resource for marketers, business owners, and digital enthusiasts. Whether you're a seasoned professional or just beginning your journey, this book will equip you to create winning strategies and thrive in the dynamic world of social media marketing. Embrace the future of marketing with confidence and success. Are you interested? If you replied affirmatively, CLICK ON THE BUY BUTTON IMMEDIATELY!

Social Media and Society

Social Media and Society
Author: Regina Luttrell
Publisher: Rowman & Littlefield
Total Pages: 281
Release: 2024-07-01
Genre: Social Science
ISBN: 1538186004
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Exploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.

Social Shifts

Social Shifts
Author: Raphael Ogbu
Publisher: Independently Published
Total Pages: 0
Release: 2024-03-04
Genre: Business & Economics
ISBN:
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Welcome to "Social Shifts: Mastering Social Media Marketing in 2024" - a comprehensive guide designed to equip you with the knowledge, strategies, and skills needed to navigate the ever-evolving landscape of social media marketing with confidence and mastery. In today's digital age, social media has become a cornerstone of modern marketing strategies, offering unprecedented opportunities for businesses to connect with their audience, build brand awareness, and drive meaningful engagement. However, the social media landscape is constantly shifting, with new platforms, technologies, and trends emerging at a rapid pace. As an author deeply immersed in the world of social media marketing, I understand the challenges and complexities that marketers face in keeping up with these changes. That's why I've created this workbook, drawing upon my years of experience, research, and insights to provide you with actionable guidance and practical exercises to help you thrive in the dynamic world of social media marketing. In "Social Shifts," you'll embark on a journey of discovery, exploring the latest trends, platforms, and strategies shaping the social media landscape in 2024 and beyond. From mastering the fundamentals of social media marketing to harnessing the power of emerging platforms, each chapter is meticulously crafted to provide you with the tools and knowledge needed to succeed in today's competitive digital marketplace. But "Social Shifts" is more than just a book - it's a companion on your journey to mastering social media marketing. With interactive exercises, case studies, and practical examples sprinkled throughout, you'll have the opportunity to apply what you learn in real-world scenarios, reinforcing your understanding and honing your skills along the way. Whether you're a seasoned marketer looking to stay ahead of the curve or a newcomer eager to make your mark in the world of social media, "Social Shifts" is your roadmap to success. So, grab your pen, open your mind, and get ready to embark on a transformative journey through the ever-changing landscape of social media marketing. Here's to mastering the social media landscape in 2024 and beyond. Welcome to "Social Shifts."

Beautiful Landscape Painting Outdoors

Beautiful Landscape Painting Outdoors
Author: Michael Chesley Johnson
Publisher:
Total Pages: 0
Release: 2022
Genre: Art
ISBN: 9781684620456
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"Many painters enjoy working outdoors when the weather is good (and they need to know how to deal with it when the weather changes)! This book includes the best instruction on the special challenges of painting landscapes outdoors from a variety of the best plein-air artists working today in all major media-oil, pastel, watercolor, acrylic and gouache. - Materials, site selection and practical tips - Values, shapes, composition, color and elements of landscape painting - Bringing outdoor studies back into the studio - Complete start-to-finish demonstrations - Hundreds of gorgeous images"--

Media Capture

Media Capture
Author: Anya Schiffrin
Publisher: Columbia University Press
Total Pages: 209
Release: 2021-06-22
Genre: Social Science
ISBN: 0231548028
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Who controls the media today? There are many media systems across the globe that claim to be free yet whose independence has been eroded. As demagogues rise, independent voices have been squeezed out. Corporate-owned media companies that act in the service of power increasingly exercise soft censorship. Tech giants such as Facebook and Google have dramatically changed how people access information, with consequences that are only beginning to be felt. This book features pathbreaking analysis from journalists and academics of the changing nature and peril of media capture—how formerly independent institutions fall under the sway of governments, plutocrats, and corporations. Contributors including Emily Bell, Felix Salmon, Joshua Marshall, Joel Simon, and Nikki Usher analyze diverse cases of media capture worldwide—from the United Kingdom to Turkey to India and beyond—many drawn from firsthand experience. They examine the role played by new media companies and funders, showing how the confluence of the growth of big tech and falling revenues for legacy media has led to new forms of control. Contributions also shed light on how the rise of right-wing populists has catalyzed the crisis of global media. They also chart a way forward, exploring the growing need for a policy response and sustainable models for public-interest investigative journalism. Providing valuable insight into today’s urgent threats to media independence, Media Capture is essential reading for anyone concerned with defending press freedom in the digital age.

Journalism Next

Journalism Next
Author: Mark Briggs
Publisher: CQ Press
Total Pages: 369
Release: 2015-07-01
Genre: Language Arts & Disciplines
ISBN: 1506311024
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The Third Edition of Journalism Next: A Practical Guide to Digital Reporting and Publishing is the most informed, practical, and succinct guide to digital technology for journalists. Author Mark Briggs’ forward-thinking techniques and accessible style prepares today’s journalists for tomorrow’s media landscape transformations. Readers will learn how to effectively blog, crowdsource, use mobile technology, mine databases, and expertly capture audio and video to report with immediacy, cultivate community, and convey compelling stories. Briggs helps readers quickly improve their digital literacy by presenting the basics and building on them to progress towards more specialized skills within multimedia. Readers will become equipped to better manage online communities and build an online audience. Journalism Next is a quick yet valuable read that provides a detailed roadmap for journalists to reference time and time again.