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Mastering Business for Strategic Communicators

Mastering Business for Strategic Communicators
Author: Matthew W. Ragas
Publisher: Emerald Group Publishing
Total Pages: 320
Release: 2017-11-14
Genre: Business & Economics
ISBN: 1787149528

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Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.


Business Acumen for Strategic Communicators

Business Acumen for Strategic Communicators
Author: Matthew W. Ragas
Publisher: Emerald Group Publishing
Total Pages: 311
Release: 2021-03-01
Genre: Business & Economics
ISBN: 1838676619

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Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.


Business Essentials for Strategic Communicators

Business Essentials for Strategic Communicators
Author: M. Ragas
Publisher: Springer
Total Pages: 202
Release: 2014-12-17
Genre: Computers
ISBN: 1137385332

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The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.


Mastering Communication at Work: How to Lead, Manage, and Influence

Mastering Communication at Work: How to Lead, Manage, and Influence
Author: Ethan F. Becker
Publisher: McGraw Hill Professional
Total Pages: 241
Release: 2009-08-14
Genre: Business & Economics
ISBN: 007171345X

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Mastering Communication at Work is based on 45 years of research and working with over half-a-million clients around the world. From leaders of countries to leaders of companies to people just starting out in their career, Becker and Wortmann teach techniques that start with the essential wisdom of Aristotle and include the best practices in today’s global organizations. The book includes interviews with leaders who reveal the inside story of the communication secrets at: The White House Doris Kearns Goodwin, presidential historian and Pulitzer Prize winning author Google Laszlo Bock, Vice President, People Operations EMI Publishing Big Jon Platt, President IBM Jeanatte Horan, Vice President of Enterprise Business Transformation Harvard Business School Tony Mayo, Director of the Leadership Initiative The New York Giants Peter John-Baptiste, Director of Public Relations Mastering Communication at Work provides clear, actionable advice you can put to use right away and simple drills to practice during your next meeting, one-on-one conversation—or even sitting at your desk. Use Mastering Communication at Work as your coach and you’ll see immediate results in yourself, your people, and your organization.


Seven Steps to Mastering Business Analysis

Seven Steps to Mastering Business Analysis
Author: Barbara A. Carkenord
Publisher: J. Ross Publishing
Total Pages: 385
Release: 2009
Genre: Business & Economics
ISBN: 1604270071

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"This book provides a "how to" approach to mastering business analysis work. It will help build the skill sets of new analysts and all those currently doing analysis work, from project managers to project team members such as systems analysts, product managers and business development professionals, to the experienced business analyst. It also covers the tasks and knowledge areas for the new 2008 v.2 of The Guide to the Business Analysis Body of Knowledge (BABOK) and will help prepare business analysts for the HBA CBAP certification exam."--BOOK JACKET.


Mastering Communications - How CEOs and Executives Can Build a Great Reputation in the Digital Age

Mastering Communications - How CEOs and Executives Can Build a Great Reputation in the Digital Age
Author: Oliver Aust
Publisher: Oliver Aust
Total Pages: 156
Release: 2019-11-26
Genre: Business & Economics
ISBN: 3982108810

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What is the winning formula for creating a successful brand and become effective leaders? How can I build a great reputation and stand out in the new digital era? These are only some of the challenges that CEOs and executives are confronted with on a daily basis when it comes to their approach to communications. In his latest book, Mastering Communications, Oliver Aust helps readers navigate the difficult world of communications. Mastering Communications combines theoretical knowledge and practical expertise to guide you step by step, through every skill that every CEO must master to become a top communicator. From designing an effective strategy to managing a reputational crisis, Mastering Communications provides CEOs and senior executives with the necessary tools to communicate with grace and skill in any situation.


Organizational Change

Organizational Change
Author: Laurie Lewis
Publisher: John Wiley & Sons
Total Pages: 256
Release: 2011-03-21
Genre: Language Arts & Disciplines
ISBN: 1444340352

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Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about Fills in an important piece of the applied communication puzzle as it relates to organizations Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation Winner of the 2011 Organizational Communication NCA Division Book of the Year


Business Communications

Business Communications
Author: Michael J. Rouse
Publisher:
Total Pages: 280
Release: 2002
Genre: Business communication
ISBN:

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This book delivers key personal and professional communication skills, specifically for a business context, that will complement and go beyond the generic skills covered in many more elementary books.


Strategic Communication in Business and the Professions

Strategic Communication in Business and the Professions
Author: Dan O'Hair
Publisher: Allyn & Bacon
Total Pages: 484
Release: 2008
Genre: Business & Economics
ISBN:

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Designed for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. The Sixth Edition addresses current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.