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Master the Media

Master the Media
Author: Julie Smith
Publisher:
Total Pages: 180
Release: 2015-06-25
Genre:
ISBN: 9780986155444

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Can teaching media literacy really change the world? Researchers predict that, in 2015, the average American will spend more than fifteen hours every day listening, reading, clicking, and viewing media. Without question, television, films, radio, and music, the Internet, social media, news programs, and books and magazines are part of our daily lives. And while some claim that all of this media consumption is detrimental to society, the truth is it doesn't have to be. Times have changed. Technology connects us today in new and exciting ways. We have more choices and more control than ever, regarding what and when we will watch, listen to, and read. And, as Julie Smith explains in Master the Media: How Teaching Media Literacy Can Save Our Plugged-in World, with that control comes a heightened level of responsibility to think critically about the content we consume. Written to help teachers and parents educate the next generation, Master the Media explains the history, purpose, and messages behind the media. The point isn't to get kids to unplug; it's to help them make informed choices, understand the difference between truth and lies, and discern perception from reality. Critical thinking leads to smarter decisions-and it's why media literacy can save the world.


The Social Executive

The Social Executive
Author: Dionne Kasian-Lew
Publisher: John Wiley & Sons
Total Pages: 342
Release: 2014-09-15
Genre: Business & Economics
ISBN: 0730312895

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Social media is not about social media. It's about leadership and connections. Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to demystifying these communication opportunities. In The Social Executive, readers are given evidence-based, data-driven strategies for mastering social media, and using it to enable business success. This book's easy, straightforward, practical style ensures that you will gain a solid working platform in the shortest amount of time possible. The focus is on the reasons why social media is important for executives, and how it aligns perfectly with business strategies. The Social Executive is for analogue people who know they need to be digital but need a guiding hand - the book is a safety net - it's saying - we will guide you there - we will tell you why - we will tell you how - let us help you to remain relevant and become more influential - it's about human communication. It gives the tips and tools to adapt to new online environments, and the confidence to use them to build credibility, authority deeper and new business relationships. Written by Dionne Kasian-Lew, an expert who has advised many executives on the topic of corporate social media use, this resource also helps professionals pinpoint the most important social networks to invest time in, and explores which platforms are best suited for various communication goals. Brings together strategy and concrete actions, so can learn not only the most rewarding approaches, but how best to carry them out Delves into the benefits of a strong presence on the most popular social networks, including Twitter, LinkedIn, SlideShare, Pinterest, Instagram, Google+ and YouTube Presents hard evidence that shows the positive results of investing time and energy in social networks Focuses on the most important aspects of social networks that can be learned in a short period, and is designed for busy professionals Social networks represent a powerful way to make connections and draw attention and interest to your company. This resource can help you hit the ground running and become social media savvy efficiently and effectively.


Social Boom!

Social Boom!
Author: Jeffrey Gitomer
Publisher: FT Press
Total Pages: 201
Release: 2011
Genre: Business & Economics
ISBN: 0132686058

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"What's your company's social media policy? Probably shortsighted. Business social media, or, social networking, has become more than a global phenomenon. When combined with your online presence and online outreach, it's a global business phenomenon and a revenue generating phenomenon..."--Dust jacket flap.


101 Mixed Media Techniques

101 Mixed Media Techniques
Author: Cherril Doty
Publisher: Walter Foster
Total Pages: 130
Release: 2014-01-01
Genre: Art
ISBN: 1600583660

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Learn to create awesome mixed media art with 101 Mixed Media Techniques.


Master the Media to Attract Your Ideal Clients

Master the Media to Attract Your Ideal Clients
Author: Derrick Kinney
Publisher: John Wiley & Sons
Total Pages: 264
Release: 2004-09-27
Genre: Business & Economics
ISBN: 9780471482567

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Praise for Master the Media to Attract Your Ideal Clients "This book is a marketing masterpiece. It should be required reading for all financial professionals." -Janine Wertheim, Chief Marketing Officer Securities America, Inc. "Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'" -Harold Evensky, CFP author, Wealth Management "This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!" -Brian Tracy, President, Brian Tracy International author, Create Your Own Future "Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there." -Gail S. Waisanen, CLU, Editor, Life Insurance Selling "Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients." -John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning


Master Media Relations

Master Media Relations
Author: Donna Giancontieri
Publisher: iUniverse
Total Pages: 142
Release: 2008-12
Genre: Business & Economics
ISBN: 1440109036

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Master Media Relations is a comprehensive strategy for communicating with the media whether on the offensive or the defensive. This book supplies professionals across many diverse fields with the tools they need to generate good publicity, deflect negative coverage, answer questions on the fly, and handle reporters under any given circumstance. Public officials, law enforcement agents, attorneys, business owners, administrators, non-profits, and all spokespersons will learn from this guide how to steer the direction of a news story. Master Media Relations educates news sources on the realities and fundamentals of media contact: How to handle media interviews How to derail negative publicity How to manage public information in a crisis situation How to craft a story idea to promote an agenda or project How to build a relationship with reporters How to counteract errors and misquotes How to prepare for televised interviews and photos How to write effective press releases and take quality news photos


Social Media

Social Media
Author: Grant Kennedy
Publisher: Createspace Independent Publishing Platform
Total Pages: 176
Release: 2016-01-27
Genre:
ISBN: 9781523709144

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A Book That Actually Teaches You How to Solve the "Social Media" Puzzle? Yes - with this amazing guide, you can make sense of the vast array of opportunities in the social media sphere - and choose the ones that suit you best! In this expanded 2nd edition of Social Media: Master Social Media Marketing - Facebook, Twitter, YouTube & Instagram, you'll be taken through a step-by-step process on how to develop your web presence. This book helps you improve your marketing strategies in many ways: Increased Reach Brand Recognition Lower Marketing Costs Better Interactions with Potential Customers Higher Conversion Rates SEO Optimization and Greater Brand Loyalty Even if you're new to social media marketing, you can easily get started TODAY with Social Media: Master Social Media Marketing - Facebook, Twitter, YouTube & Instagram. This book helps you research your options, understand the many features available to you, and choose the platform that suits you best. You'll discover how to set up your accounts, find your target audience, promote your business, and reach your goals! With this essential guide, you'll learn the Dos and Don'ts of Social Media Marketing, be inspired by Social Media Marketing Success Stories, and Learn the 10 Things to Keep in Mind. You'll also gain access to the amazing 25 Tips to Social Marketing Success! Don't wait while your competition takes advantage of this valuable opportunity! Read Social Media: Master Social Media Marketing - Facebook, Twitter, YouTube & Instagram right away and take charge of your online marketing space!


The Game Master's Book of Random Encounters

The Game Master's Book of Random Encounters
Author: Jeff Ashworth
Publisher: Media Lab Books
Total Pages: 256
Release: 2020-09-15
Genre: Games & Activities
ISBN: 9781948174374

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For many tabletop RPG players, the joy of an in-depth game is that anything can happen. Typical adventure modules include a map of the adventure’s primary location, but every other location?whether it's a woodland clearing, a random apothecary or the depths of a temple players elect to explore?has to be improvised on the fly by the Game Master. As every GM knows, no matter how many story hooks, maps or NPCs you painstakingly create during session prep, your best-laid plans are often foiled by your players' whims, extreme skill check successes (or critical fails) or their playful refusal to stay on task. In a game packed with infinite possibilities, what are GMs supposed to do when their players choose those for which they're not prepared? The Game Master’s Book of Random Encounters provides an unbeatable solution. This massive tome is divided into location categories, each of which can stand alone as a small stop as part of a larger campaign. As an example, the “Taverns, Inns, Shops & Guild Halls” section includes maps for 19 unique spaces, as well as multiple encounter tables designed to help GMs fill in the sights, sounds, smells and proprietors of a given location, allowing for each location in the book to be augmented and populated on the fly while still ensuring memorable moments for all your players. Each map is presented at scale on grid, enabling GMs to determine exactly where all of the characters are in relation to one another and anyone (or anything) else in the space, critical information should any combat or other movement-based action occur. Perhaps more useful than its nearly 100 maps, the book's one-shot generator features all the story hooks necessary for GMs to use these maps as part of an interconnected and contained adventure. Featuring eight unique campaign drivers that lead players through several of the book's provided maps, the random tables associated with each stage in the adventure allow for nearly three million different outcomes, making The Game Master's Book of Random Encounters an incredible investment for any would-be GM. The book also includes a Random NPC Generator to help you create intriguing characters your players will love (or love to hate), as well as a Party Makeup Maker for establishing connections among your PCs so you can weave together a disparate group of adventurers with just a few dice rolls. Locations include taverns, temples, inns, animal/creature lairs, gatehouses, courts, ships, laboratories and more, with adventure hooks that run the gamut from frantic rooftop chases to deep cellar dungeon-crawls, with a total of 97 maps, more than 150 tables and millions of possible adventures. No matter where your players end up, they'll have someone or something to persuade or deceive, impress or destroy. As always, the choice is theirs. But no matter what they choose, with The Game Master's Book of Random Encounters, you'll be ready.


The B2B Social Media Book

The B2B Social Media Book
Author: Kipp Bodnar
Publisher: John Wiley & Sons
Total Pages: 216
Release: 2011-12-20
Genre: Business & Economics
ISBN: 1118214307

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Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.


Social Media

Social Media
Author: J. Wolf
Publisher: CreateSpace
Total Pages: 148
Release: 2015-08-25
Genre:
ISBN: 9781517036676

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Go Up The Social Media Ladder. Your ultimate guide to controlling your online network. There's so much buzz going on when we hear the word Facebook, Twitter, Instagram, YouTube and LinkedIn. Almost the entire population is using these social media platform just for anything they can think off! There is something about them that holds great power to popularity and success and if you want to know the secrets to manipulating your preferred social media, then this book is for you! Social Media: Master, Manipulate, And Dominate Social Media Marketing Facebook, Twitter, YouTube, Instagram And LinkedIn contains the golden nuggets in allowing you exploit these tools and use it for your advantage. You may have all four but don't know how to really work your way up and reach your goals, well now you can change that. This Book is Divided into 2 Parts: 1.The Step by step guide to Social Marketing 2.Social Media Marketing These Will Teach You How To: Dominate Facebook Marketing Dominate YouTube Marketing Dominate Instagram Marketing Dominate Twitter Marketing Dominate LinkedIn Marketing And so much more! There's no other book like this out there in the market! The goal of this book is to help you become more acquainted with the social media of your choice. You will learn how to monitor, manage, and even monetize this whole idea! The secrets are right in from of you, so what are you waiting for?! When you read Social Media: Master, Manipulate, And Dominate Social Media Marketing Facebook, Twitter, YouTube, Instagram And LinkedIn you'll definitely be on the fast track to managing your own social media and become successful in the end! Good Luck!"