Master Content Strategy Second Edition PDF Download
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| Author | : Pamela Wilson |
| Publisher | : BIG Brand Books |
| Total Pages | : 155 |
| Release | : 2023-10-09 |
| Genre | : Business & Economics |
| ISBN | : 0997875496 |
Download Master Content Strategy, Second Edition Book in PDF, ePub and Kindle
Shorten the distance from prospect to customer with this transformative guide to content strategy. Written for new marketers and seasoned professionals, Master Content Strategy shares a proven approach to revenue-generating content marketing that combines human expertise and AI writing tools for content production. This book will show you how to nurture robust consumer relationships and propel your business forward in the digital realm. Plus, you'll get the systems, processes, and trustworthy advice of a career marketer on the front lines of the industry. You and your marketing team will: - Develop a content strategy to guide what and how often you publish so you can convert skeptical prospects to enthusiastic buyers - Implement a "lazy" method for content creation (with AI as an assistant) which will optimize your time and resources - Navigate your website's growth stages with a tailored content plan that ensures continuous brand engagement - Harness multimedia content and amplify your business's messages across platforms - Discover simple ways to repurpose content and multiply your impact (without the extra workload) - Use strategic content upgrades to transform your email list into a powerful asset - Access real-world content strategies shared by successful content marketers Master Content Strategy is the second book in Pamela Wilson's Master Content series. It's an indispensable resource for businesses of all sizes who want to use a fresh, results-driven approach to content marketing. Ready to compete with content? Grab your copy of Master Content Strategy today.
| Author | : Kristina Halvorson |
| Publisher | : New Riders |
| Total Pages | : 256 |
| Release | : 2012-02-28 |
| Genre | : Computers |
| ISBN | : 0132883244 |
Download Content Strategy for the Web Book in PDF, ePub and Kindle
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
| Author | : Pamela Wilson |
| Publisher | : BIG Brand Books |
| Total Pages | : 188 |
| Release | : 2023-10-09 |
| Genre | : Business & Economics |
| ISBN | : 099787547X |
Download Master Content Marketing, Second Edition Book in PDF, ePub and Kindle
Tradition, meet innovation — this is the guide today's content marketer needs. Geared toward both new marketers and seasoned professionals, Master Content Marketing shares proven strategies for crafting compelling, revenue-generating content. Even experienced marketers will see content marketing improvement with the classic content principals and AI content tools recommended here. Optimize your business's content production process using the systems, processes, and trustworthy advice of a career marketer on the front lines of the industry. You and your marketing team will: - Unlock powerful content marketing strategies to skyrocket your business growth - Discover how to ethically use AI writing tools like ChatGPT in your content production process - Create precision-crafted content to match your customer's journey - Harness the power of a simple 7-Part Formula for captivating content - Ignite engagement with compelling headlines and irresistible first sentences - Discover a proven multi-day system to produce consistent, high-quality content marketing - Master content strategy planning for long term success - Get actionable plans and checklists for revenue-generating content - Access exclusive advice from successful content marketers Master Content Marketing is the first book in Pamela Wilson's Master Content series. It lays the foundation for any content plan. Ready to compete with content? Grab your copy of Master Content Marketing today.
| Author | : Pamela Wilson |
| Publisher | : |
| Total Pages | : 216 |
| Release | : 2018-10-25 |
| Genre | : |
| ISBN | : 9780997875423 |
Download Master Content Strategy Book in PDF, ePub and Kindle
A masterclass in content marketing strategy for content creators at every stage of the journey
| Author | : Pamela Wilson |
| Publisher | : Big Brand Books |
| Total Pages | : 244 |
| Release | : 2016-10-21 |
| Genre | : |
| ISBN | : 9780997875447 |
Download Master Content Marketing Book in PDF, ePub and Kindle
Are you afraid to hit publish?Content marketing is how marketing happens today. You know you want to use it, but you're unsure about where to start. You may not feel confident about your writing abilities, either.Master Content Marketing is a step-by-step guide through the content marketing process. Pamela Wilson's 30 years of marketing experience infuse the guidance in the book."Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson."
| Author | : Pamela Wilson |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2023 |
| Genre | : Internet marketing |
| ISBN | : 9780997875461 |
Download Master Content Marketing Book in PDF, ePub and Kindle
"Tradition, meet innovation — this is the guide today's content marketer needs. Geared toward both new marketers and seasoned professionals, Master Content Marketing shares proven strategies for crafting compelling, revenue-generating content. Even experienced marketers will see content marketing improvement with the classic content principals and AI content tools recommended here. Optimize your business's content production process using the systems, processes, and trustworthy advice of a career marketer on the front lines of the industry." --
| Author | : Joe Pulizzi |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 385 |
| Release | : 2023-03-07 |
| Genre | : Business & Economics |
| ISBN | : 1264775490 |
Download Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 Book in PDF, ePub and Kindle
From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans. Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include: New content models, structures, and opportunities Content entrepreneurship, content mergers and acquisitions Subscriptions and audience building Team structure, importance of community, DAOs, and creator networks Content options, NFTs, and discord servers Making data-driven decisions to optimize content performance Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.
| Author | : Meghan Casey |
| Publisher | : New Riders |
| Total Pages | : 432 |
| Release | : 2023-05-11 |
| Genre | : Computers |
| ISBN | : 0138059349 |
Download The Content Strategy Toolkit Book in PDF, ePub and Kindle
In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting firm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Assemble a stellar team for your content project Prepare your organization for content transformation Make sense of your business environment and understand your audience Align stakeholders on business goals and user needs Set a compass for your content and decide how to measure success Create, maintain, and govern on-strategy content You'll learn how to treat content like the strategic asset that it is. "Quality content increases value. Poor-quality content destroys value. It's as simple as that. Meghan's book has specific, practical, and immediately actionable ideas that will help you increase the quality of your content."—Gerry McGovern, CEO, Customer Carewords "This second edition goes deep into three integral topics for content leaders—assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you're looking to build a new practice or retool an existing one, this book will help you succeed.—Natalie Marie Dunbar, Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice
| Author | : Joe Pulizzi |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 368 |
| Release | : 2021-05-25 |
| Genre | : Business & Economics |
| ISBN | : 1264257554 |
Download Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) Book in PDF, ePub and Kindle
From one of today’s leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to: Choose a marketable content topic Figure out where little or no competition exists Choose your top channel for disseminating content Build long-term customer loyalty Monetize your product or service Expand your content into multiple channels Sell your content asset or scale it into a large enterprise This updated edition includes new and enhanced coverage of platforms like TikTok, SnapChat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies. Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience, and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell. Apply the methods laid out for you in Content Inc., and create the business of your dreams.
| Author | : Ann Rockley |
| Publisher | : New Riders |
| Total Pages | : 598 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 9780735713062 |
Download Managing Enterprise Content Book in PDF, ePub and Kindle
Provides guidelines and concepts to follow for planning, developing, and implementing a successful content management strategy.
