Mass Media In 2025 PDF Download
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| Author | : Erwin K. Thomas |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 211 |
| Release | : 2001-08-30 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 0313075913 |
Download Mass Media in 2025 Book in PDF, ePub and Kindle
The future of mass media may appear unpredictable and too complex to fathom, but Mass Media in 2025 takes a scholarly, theoretical approach to identifying trends and explaining their possibilities. Noted contributors approach a variety of media with a solid grounding in the history of each, and an eye for which may be vulnerable and which may thrive in the new technological age. Trends such as interactivity and niche building will affect everything from the newspaper to public relations, and this collection of essays provides a fascinating guide to where the next decades may take us. Regardless of the visual, aural, or printed form, Mass Media in 2025 illustrates the degree to which older media will have to incorporate the level of interaction and specialization offered by newer media if they are to survive. These effects can already be seen in the proliferation of television channels, in the ironic bent of advertising, in the rise of infotainment in news organizations. This book shows not only how all of this has come to be, but also, more importantly, where it will go.
| Author | : W. Russell Neuman |
| Publisher | : Cambridge University Press |
| Total Pages | : 224 |
| Release | : 1991-11-29 |
| Genre | : Performing Arts |
| ISBN | : 9780521424042 |
Download The Future of the Mass Audience Book in PDF, ePub and Kindle
This book focuses on how the changing technology and economics of the mass media in post-industrial society will influence public communication.
| Author | : David Demers |
| Publisher | : Hampton Press (NJ) |
| Total Pages | : 388 |
| Release | : 2007 |
| Genre | : Language Arts & Disciplines |
| ISBN | : |
Download History and Future of Mass Media Book in PDF, ePub and Kindle
This book argues that the no-Marxists mostly have it wrong. Although corporate media are structurally organized to maximize profits and produce content that generally helps elites achieve their goals, this does not mean corporate media have less capacity to facilitate social change than entrepreneurial or other forms of media. In fact, historical evidence and comparative critical studies presented in this book show that mass media become more, not less, critical of dominant power groups, institutions and value systems as they become more "corporatized."This proposition is part of a larger theoretical model that integrates the role of both social structure and human agency in explaining the persistence of modern capitalism. The structural part of the theory also enables scholars to make predictions about the future of mass media, including the ideas that the Internet is "stealing" some of the mediating power of traditional mass media, and the market power of global media will grow in absolute terms but will shrink in relative terms because of increasing competition from new and traditional media.
| Author | : James B. Martin |
| Publisher | : Nova Publishers |
| Total Pages | : 292 |
| Release | : 2002 |
| Genre | : Social Science |
| ISBN | : 9781590332627 |
Download Mass Media Book in PDF, ePub and Kindle
Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold ways. Although being on top of the news may be good, at least for news junkies, mass media also transmits values or the lack thereof, condenses complex events and thoughts to simplified sound bites and often ignores the essence of an event or story. The selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes.
| Author | : Rashmi Luthra |
| Publisher | : EOLSS Publications |
| Total Pages | : 388 |
| Release | : 2009-05-12 |
| Genre | : |
| ISBN | : 1905839715 |
Download JOURNALISM AND MASS COMMUNICATION -Volume I Book in PDF, ePub and Kindle
Journalism and Mass Communication is the component of Encyclopedia of Social Sciences and Humanities in the global Encyclopedia of Life Support Systems (EOLSS), which is an integrated compendium of twenty one Encyclopedias. The Theme on Journalism and Mass Communication deals, in two volumes and cover five main topics, with a myriad of issues of great relevance to our world such as: Evolution of Journalism and Mass Communication; Evolution of Mass Communication: Mass Communication and Sustainable Futures; The Internet as a Mass Communication Medium; Management and Future of Mass Communications and Media; Communication Strategies for Sustainable Societies, which are then expanded into multiple subtopics, each as a chapter. These two volumes are aimed at the following five major target audiences: University and College Students Educators, Professional Practitioners, Research Personnel and Policy Analysts, Managers, and Decision Makers, NGOs and GOs.
| Author | : Doris Appel Graber |
| Publisher | : C Q Press College |
| Total Pages | : 466 |
| Release | : 2002 |
| Genre | : Political Science |
| ISBN | : |
Download Mass Media and American Politics Book in PDF, ePub and Kindle
Examines the mass media's role in all aspects of American politics.
| Author | : Ralph E. Hanson |
| Publisher | : SAGE Publications |
| Total Pages | : 757 |
| Release | : 2018-11-15 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1544332327 |
Download Mass Communication Book in PDF, ePub and Kindle
"An entertaining, informative and thoughtful mass media text that keeps students engaged." —Charles W. Little Jr., Santa Ana College Transform your students into smart, savvy media consumers. A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today. A Complete Teaching & Learning Package SAGE Premium Video Included in the interactive eBook! SAGE Premium Video tools and resources boost comprehension and bolster analysis. Preview a video now. Interactive eBook Includes access to SAGE Premium Video, multimedia tools, and much more! Save when you bundle the interactive eBook with the new edition. Order using bundle ISBN: 978-1-5443-5323-4. Learn more. SAGE coursepacks FREE! Easily import our quality instructor and student resource content into your school’s learning management system (LMS) and save time. Learn more. SAGE edge FREE online resources for students that make learning easier. See how your students benefit. SAGE lecture spark Spark lively classroom discussion around current events. Learn more about free lecture launchers. Author blog Get the latest industry news, tips for teaching the Mass Communication course, sample exercises, and more. Learn more at www.ralphehanson.com Check out the VIP site now!
| Author | : Janna Quitney Anderson |
| Publisher | : Rowman & Littlefield Publishers |
| Total Pages | : 319 |
| Release | : 2005-07-21 |
| Genre | : Science |
| ISBN | : 0742568660 |
Download Imagining the Internet Book in PDF, ePub and Kindle
In the early 1990s, people predicted the death of privacy, an end to the current concept of 'property,' a paperless society, 500 channels of high-definition interactive television, world peace, and the extinction of the human race after a takeover engineered by intelligent machines. Imagining the Internet zeroes in on predictions about the Internet's future and revisits past predictions—and how they turned out. It gives the history of communications in a nutshell, illustrating the serious impact of pervasive networks and how they will change our lives over the next century.
| Author | : William L. Rivers |
| Publisher | : San Francisco : Rinehart Press |
| Total Pages | : 360 |
| Release | : 1971 |
| Genre | : Social Science |
| ISBN | : |
Download The Mass Media and Modern Society Book in PDF, ePub and Kindle
| Author | : Ramona R. Rush |
| Publisher | : Routledge |
| Total Pages | : 517 |
| Release | : 2013-04-03 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1135623996 |
Download Seeking Equity for Women in Journalism and Mass Communication Education Book in PDF, ePub and Kindle
This volume concentrates on the study and efforts of women and minority men to gain respect and parity in journalism and mass communication, and focuses on trends over the past three decades. Contributions to the volume provide a history of the equity efforts and offer updates on equity in the academy and in the professions. Theoretical and international perspectives on equity are also included, as are the concerns about equity from the new generations now coming into the profession. This anthology serves as a benchmark of women's current status in journalism and mass communication and provides a call to action for the future. As such, it is required reading for all concerned with establishing equity throughout the discipline.
