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| Author | : Susan Strasser |
| Publisher | : Pantheon |
| Total Pages | : 360 |
| Release | : 1989 |
| Genre | : Business & Economics |
| ISBN | : |
A history of modern marketing, the dynamic processes of advertising, production, and sales that transformed turn-of-the century America.
| Author | : Bruce I. Newman |
| Publisher | : SAGE |
| Total Pages | : 186 |
| Release | : 1999-07-02 |
| Genre | : Business & Economics |
| ISBN | : 0761909591 |
Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.
| Author | : Lucy Foley |
| Publisher | : |
| Total Pages | : 384 |
| Release | : 2020-02 |
| Genre | : Ireland |
| ISBN | : 9780008297176 |
A REMOTE ISLAND. AN INVITATION TO DIE FOR. A gripping, twisty murder mystery thriller from the No.1 bestselling author of The Hunting Party. 'Lucy Foley is really very clever' Anthony Horowitz 'Thrilling' The Times 'A classic whodunnit' Kate Mosse 'Sharp and atmospheric and addictive' Louise Candlish 'A furiously twisty thriller' Clare Mackintosh 'Secrets and lies at every turn' Sarah Pinborough On an island off the windswept Irish coast, guests gather for the wedding of the year - the marriage of Jules Keegan and Will Slater. Old friends. Past grudges. Happy families. Hidden jealousies. Thirteen guests. One body. The wedding cake has barely been cut when one of the guests is found dead. And as a storm unleashes its fury on the island, everyone is trapped. All have a secret. All have a motive. One guest won't leave this wedding alive . . .
| Author | : Paul Nunes |
| Publisher | : Harvard Business Press |
| Total Pages | : 296 |
| Release | : 2004 |
| Genre | : Business & Economics |
| ISBN | : 9781591391968 |
This is the first book to explain how the fundamentals of marketing strategy must change in response to this broad-based increase in wealth The authors specifically addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. After years of expensive and largely ineffective attempts at one-to-one marketing and other complex varieties of microsegmentation, the business environment is ripe for a switch back to the relative simplicity of a mass marketing mindset Flouts conventional wisdom: the authors in-depth research uncovered that today's moneyed masses are completely different than the mass market of decades past in terms of how much they have to spend and what they are willing to spend it on. Reveals the mass marketing strategies a range of companies have already successfully used to hit pay dirt with products ranging from oral care to laundry detergent to exotic automobiles.
| Author | : Edgar Cantero |
| Publisher | : Vintage |
| Total Pages | : 338 |
| Release | : 2018-05-29 |
| Genre | : Fiction |
| ISBN | : 1101974443 |
NEW YORK TIMES BESTSELLER • A mad scientist's concoction of teen detectives, H. P. Lovecraft, and a love of Americana, this is a story filled with rich horror, thrilling twists, outright hilarity, and surprising poignancy. "While this is obviously an ode to Scooby Doo... fans will love the idea of a group of mystery hunters coming back together after leaving the business.” —Bustle “Filled with high jinks both terrorizing and hilarious.” —USA Today In 1977, four teenagers and a dog—Andy (the tomboy), Nate (the nerd), Kerri (the bookworm), Peter (the jock), and Tim (the Weimaraner)—solved the mystery of Sleepy Lake. The trail of an amphibian monster terrorizing the quiet town of Blyton Hills leads the gang to spend a night in Deboën Mansion and apprehend a familiar culprit: a bitter old man in a mask. Now, in 1990, the twenty-something former teen detectives are lost souls. Plagued by night terrors and Peter's tragic death, the three survivors have been running from their demons. When the man they apprehended all those years ago makes parole, Andy tracks him down to confirm what she’s always known—they got the wrong guy. Now she'll need to get the gang back together and return to Blyton Hills to find out what really happened in 1977, and this time, she's sure they're not looking for another man in a mask.
| Author | : Richard S. Tedlow |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 538 |
| Release | : 1996 |
| Genre | : Business & Economics |
| ISBN | : |
In a fascinating history of corporate combat, Tedlow recounts the path America chose to become the world's first and foremost consumer society. He describes the confrontations between Coke and Pepsi, Ford and GM, Sears and Montgomery Ward, and others. Illustrated.
| Author | : William D'Arienzo |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 384 |
| Release | : 2016-09-08 |
| Genre | : Business & Economics |
| ISBN | : 1501306685 |
As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business. Features - Filled with current examples from fashion brands such as Burberry, Coach, and Target and non-fashion brands including Apple, Hyundai, Porsche, Ritz Carlton Hotels, and more - Brandstorming: Successes and Failures depict real world case studies of successful-and not so successful-branding strategies - Experiential learning tools include learning objectives, bolded key terms, and end of chapter Conversations discussion questions and Challenges projects and activities STUDIO Resources - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions Teaching Resources - Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and Test Bank with sample test questions for each chapter - PowerPoint® presentations include full color images from the book and provide a framework for lecture and discussion
| Author | : Tim Akers |
| Publisher | : Baen Books |
| Total Pages | : 351 |
| Release | : 2020-09-01 |
| Genre | : Fiction |
| ISBN | : 1625797931 |
MEN IN BLACK AT THE REN FAIRE! John Rast went to the Ren Faire looking for a fight. Well, a simulated fight, with blunt swords and safety equipment. But when his final opponent turns into a living, fire-breathing dragon, John finds himself in the fight of his life. It’s John or nothing stopping a disaster in its tracks—and the only real weapon at hand is his mom’s Volvo. So John decides to let it roll . . . And that's when destiny comes to call. John is spirited away to the well-hidden base of Knight Watch, the organization that stands between humanity and the real nasties the rest of the world doesn’t know about. Knight Watch would be John’s dream job—except for the storm goddess that destroys his parents’ house, the abandoned mall replete with too much dead, and the Fetch that aims to make John’s domain a final resting place. All this has John’s putative allies in the Knight Watch worried that John is the one bringing bad things into multiple worlds. John and his reluctant teammates have to figure out who, or what, is pulling the strings before all of Knight Watch falls prey to a well-concealed puppetmaster and far worse things enter this world. About Knight's Watch: “Buckle up and get ready for a fun ride. Tim Akers delivers an epic story about weekend ren fair warriors versus actual monsters. Best fictional use of a Volvo station wagon ever.”—Larry Correia About Tim Akers: “A must for all epic fantasy fans.”—Starburst “Full of strong world building, cinematic and frequent battle scenes, high adventure, great characters, suspense, and dramatic plot shifts, this is an engaging, fast-paced entry in a popular subgenre."—Booklist (starred review) “Take a bit of fantasy, mix in the horror of the demonic, and put in some top-notch writing and you’ll have Akers’ latest novel.”—Hellnotes “Fast-paced . . . an epic fantasy story with action, intrigue and a good story.” —RPG “Delivers enough twists and surprises to keep readers fascinated...contains action, grittiness, magic, intrigue and well created characters.”—Rising Shadow “An extremely well-developed secondary world.”—SF Signal
| Author | : Robin Hobb |
| Publisher | : Spectra |
| Total Pages | : 834 |
| Release | : 2003-12-30 |
| Genre | : Fiction |
| ISBN | : 0553900250 |
The first book in a seafaring fantasy trilogy that George R. R. Martin has described as “even better than the Farseer Trilogy—I didn’t think that was possible.” Bingtown is a hub of exotic trade and home to a merchant nobility famed for its liveships—rare vessels carved from wizardwood, which ripens magically into sentient awareness. Now the fortunes of one of Bingtown’s oldest families rest on the newly awakened liveship Vivacia. For Althea Vestrit, the ship is her rightful legacy. For Althea’s young nephew, wrenched from his religious studies and forced to serve aboard the Vivacia, the ship is a life sentence. But the fate of the ship—and the Vestrits—may ultimately lie in the hands of an outsider: the ruthless buccaneer captain Kennit, who plans to seize power over the Pirate Isles by capturing a liveship and bending it to his will. Don’t miss the magic of the Liveship Traders Trilogy: SHIP OF MAGIC • MAD SHIP • SHIP OF DESTINY
| Author | : Django Wexler |
| Publisher | : Penguin |
| Total Pages | : 480 |
| Release | : 2016-08-09 |
| Genre | : Fiction |
| ISBN | : 0698409469 |
As the “audacious and subversive”* Shadow Campaigns novels continue, the weather is growing warmer, but the frosty threat of Vordan’s enemies is only growing worse... As the roar of the guns subsides and the smoke of battle clears, the country of Vordan is offered a fragile peace… After their shattering defeats at the hands of brilliant General Janus bet Vhalnich, the opposing powers have called all sides to the negotiating table in hopes of securing an end to the war. Queen Raesinia of Vordan is anxious to see the return of peace, but Janus insists that any peace with the implacable Sworn Church of Elysium is doomed to fail. For their Priests of the Black, there can be no truce with heretics and demons they seek to destroy, and the war is to the death. Soldiers Marcus d’Ivoire and Winter Ihernglass find themselves caught between their general and their queen. Now, each must decide which leader truly commands their loyalty—and what price they might pay for final victory. And in the depths of Elysium, a malign force is rising—and defeating it might mean making sacrifices beyond anything they have ever imagined.
