Marketing Your Career Positioning Packaging And Promoting Yourself For Success PDF Download

We all know that the employment landscape has changed. It is time to rebrand yourself, playing on the strengths that you used in your previous jobs, to modernize for the new job market. Rebrand Yourself for Tomorrow's Workforce applies directly to you because it is designed to serve as your go-to place for information as well as a source of motivation. Rebrand Yourself for Tomorrow's Workforce is unique for several reasons. - It focuses on you and packaging yourself in the best possible light. - It is customizable because you select the information that applies to your specific needs. - It provides lists of free resources to help you update your skills and transfer them to a new market. - It provides a simple, practical approach that breaks the job hunt down into small, manageable steps that build on each other. Competition is fierce and the need to rebrand yourself must be your first priority. You will be marketing a product-YOU-and the packaging of the product is critical.Together, our goal is to prepare you to enter the new job market. The book is written from a perspective of tough love-my job is to push you, prod you, and encourage you to your goal. I have written this book as if we were sitting and having coffee. The tone is conversational and I am going to say "we" a lot because we are in this together. Your success means that I have done my job.CHAPTER 1, PLANNING FOR THE JOB, provides a baseline of information that you will need. Here we pull together free training resources, conduct our job-hunt research, and begin our job-hunt campaign.Planning is not the part that most people find exciting. Jumping in and doing it are much more fun. However, you can't "jump in" if you don't know where to jump or what you're jumping into. We want to design a marketing plan that is clear, positive, and error free. If your plan is well designed, the execution will be simple and will go just as you envisioned it.CHAPTER 2, GETTING THE JOB, is where we execute the plan. This chapter provides a detailed walk-through from getting into the right mindset for the interview, to the interview itself, and the follow-up plan. CHAPTER 3, IT'S NEVER TOO EARLY: THE PORTFOLIO, is the chapter where we discuss the importance of a portfolio during many stages of your work life-getting a job, keeping a job, and moving up.Be sure to take advantage of the CHECKLISTS, found at the end of each section. They are designed to keep you organized and accountable. Why did I write this book? All of us have at least one thing that we do well, and for me it's helping people get jobs and promotions by organizing their experiences in a way that is logical and easy for the reader to follow. An expression I frequently use is "It ain't brain surgery." Just follow the rules. Give the reader what they need. This is not an exercise in creative writing. Just report the facts in an interesting, easy-to-understand way.This can be a fresh start. If you're ready, I am, too. Let's get going!