Marketing Planning Library And Information Services PDF Download
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Author | : Dinesh K. Gupta |
Publisher | : Walter de Gruyter |
Total Pages | : 436 |
Release | : 2006-05-02 |
Genre | : Language Arts & Disciplines |
ISBN | : 3598440197 |
Download Marketing Library and Information Services: International Perspectives Book in PDF, ePub and Kindle
The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is divided into the following six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
Author | : Patricia H. Fisher |
Publisher | : American Library Association |
Total Pages | : 158 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : 9780838909096 |
Download Blueprint for Your Library Marketing Plan Book in PDF, ePub and Kindle
In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?
Author | : Darlene E. Weingand |
Publisher | : |
Total Pages | : 152 |
Release | : 1987 |
Genre | : Advertising |
ISBN | : |
Download Marketing/planning library and information services Book in PDF, ePub and Kindle
Author | : International Development Research Centre (Canada) |
Publisher | : IDRC |
Total Pages | : 483 |
Release | : 1999 |
Genre | : Business & Economics |
ISBN | : 0889368171 |
Download Marketing Information Products and Services Book in PDF, ePub and Kindle
Contributed articles presented at a workshop held in 1994.
Author | : Darlene E. Weingand |
Publisher | : |
Total Pages | : 152 |
Release | : 1987 |
Genre | : Advertising |
ISBN | : |
Download Marketing/Planning Library and Information Services Book in PDF, ePub and Kindle
Author | : Irene Owens |
Publisher | : Routledge |
Total Pages | : 268 |
Release | : 2002 |
Genre | : Electronic books |
ISBN | : 0789021420 |
Download Strategic Marketing in Library and Information Science Book in PDF, ePub and Kindle
Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries
Author | : Marie R. Kennedy |
Publisher | : American Library Association |
Total Pages | : 299 |
Release | : 2017-10-05 |
Genre | : Language Arts & Disciplines |
ISBN | : 0838916007 |
Download Marketing Your Library's Electronic Resources Book in PDF, ePub and Kindle
When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.
Author | : Linda S Katz |
Publisher | : Routledge |
Total Pages | : 267 |
Release | : 2013-03-07 |
Genre | : Language Arts & Disciplines |
ISBN | : 1136413723 |
Download Strategic Marketing in Library and Information Science Book in PDF, ePub and Kindle
Combine marketing and strategic planning techniques to make your library more successful! With cutting-edge research studies as well as theoretical chapters that have not been seen before in the marketing literature for LIS, this book examines the current and quite limited state of marketing by LIS practitioners and institutions. It provides you with examples of how marketing can be made more widely applicable within LIS and illustrates some of the usefulness of marketing in special LIS settings and contexts. The book explains how and why managers should combine marketing strategy with strategic planning and demonstrates the means by which LIS could move toward a more full-fledged use of marketingrelationship marketing and social marketing in particular. In order to be a more effective tool, Strategic Marketing in Library and Information Science is divided into two sections: The Basis and Context for Marketing (theoretical information) and The Application of Marketing (practical applications that you can put to use in your institution). Chapters cover: existing literature on marketing in LISwhat it has to offer and what it lacks strategic planning that must take place before marketing money is spent the branding process and how it can be helpful in LIS marketing a marketing method for bridging the gap between staffing needs and the current shortage of librarians a way to use relationship marketing techniques to respond to the challenge of marketing electronic resources marketing applications relevant to theological libraries the effective use of social marketing at the Austin History Centera fascinating case study! a fresh marketing approach to bridging gaps between cultural history and education the importance of marketing for public libraries
Author | : Robert J. Lackie |
Publisher | : Rowman & Littlefield |
Total Pages | : 206 |
Release | : 2015-09-17 |
Genre | : Language Arts & Disciplines |
ISBN | : 144225422X |
Download Creative Library Marketing and Publicity Book in PDF, ePub and Kindle
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: Using constituents’ voices in outreach efforts Building a social media presence Crafting step-by-step marketing plans Planning and implementing branding campaigns Creating buzz with promotional videos Using e-mail marketing in outreach Marketing a new library space Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.
Author | : Dinesh K. Gupta |
Publisher | : Walter de Gruyter |
Total Pages | : 448 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : 9783598117534 |
Download Marketing Library and Information Services Book in PDF, ePub and Kindle
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.