Marketing In Food Hospitality Tourism And Events PDF Download
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Author | : Richard Tresidder |
Publisher | : Goodfellow Publishers Ltd |
Total Pages | : 236 |
Release | : 2012-05-31 |
Genre | : Business & Economics |
ISBN | : 1908999268 |
Download Marketing in Food, Hospitality, Tourism and Events Book in PDF, ePub and Kindle
A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.
Author | : Richard Tresidder |
Publisher | : |
Total Pages | : 0 |
Release | : 2016 |
Genre | : Food |
ISBN | : 9781910158319 |
Download Marketing in Tourism, Hospitality, Events and Food Book in PDF, ePub and Kindle
* A guide to experience marketing within the Tourism, Hospitality, Events and Food (THEF) industries; * Looks at the specific nature of marketing within these industries using international examples and theories to evaluate the ways in which experiences; * Fully supported with a route map to guide the reader through the book; * Contains end of chapter review questions and case studies to consolidate learning. Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions. It analyses areas such as marketplace value and value creation, consumers and consumption, taste and identity, sustainability and power, as well as semiotics and commercial myth making, and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout. Divided into 10 chapters for easy semester teaching it covers issues such as: * Traditional Approaches to Marketing in THEF (Parts 1 & 2) * Marketing Perspectives and Value Creation * Consumers and Consumption of THEF; Making sense of your marketing audience * Semiotics and Meaning in THEF Marketing * THEF Experiences * Taste, taste makers and THEF Marketing * Social media marketing, brand community and communities of consumption * Sustainable Marketing in THEF It concludes by offering a fresh approach to marketing within Tourism, Hospitality, Events & Food, synthesising the experiential approach offered within this book and traditional approaches to marketing within the sector.
Author | : Craig Hirst |
Publisher | : Goodfellow Publishers Ltd |
Total Pages | : 241 |
Release | : 2016-11-30 |
Genre | : Business & Economics |
ISBN | : 1910158321 |
Download Marketing Tourism, Events and Food 2nd edition Book in PDF, ePub and Kindle
Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions.
Author | : Simon Hudson |
Publisher | : SAGE |
Total Pages | : 525 |
Release | : 2017-05-27 |
Genre | : Business & Economics |
ISBN | : 152641435X |
Download Marketing for Tourism, Hospitality & Events Book in PDF, ePub and Kindle
Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. ′Lessons from a Marketing Guru′ feature personal insights from real world practitioners, and ′Digital Spotlights′ highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by ′Marketing in Action′ case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott’s headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in Vietnam The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.
Author | : John Cousins |
Publisher | : Goodfellow Publishers Ltd |
Total Pages | : 379 |
Release | : 2022-11-07 |
Genre | : Business & Economics |
ISBN | : 1915097274 |
Download Food and Beverage Management Book in PDF, ePub and Kindle
This 6th edition has been updated and revised to take account of current trends within education and the HLT industries, including changes brought about by COVID and Brexit, as well the impact of the increasing use kitchen/service robotics, changes to allergen regulations and issues of sustainability and business ethics.
Author | : Simon Hudson |
Publisher | : SAGE |
Total Pages | : 490 |
Release | : 2009-05-12 |
Genre | : Business & Economics |
ISBN | : 1849204888 |
Download Tourism and Hospitality Marketing Book in PDF, ePub and Kindle
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Author | : Donald Getz |
Publisher | : Goodfellow Publishers Ltd |
Total Pages | : 249 |
Release | : 2014-09-30 |
Genre | : Business & Economics |
ISBN | : 1910158011 |
Download Foodies and Food Tourism Book in PDF, ePub and Kindle
Foodies and Food Tourism supplies comprehensive new evidence and theory based overview of the phenomenon of food tourism and how it is being, or should be developed and marketed and understood.
Author | : John Stanley |
Publisher | : CABI |
Total Pages | : 261 |
Release | : 2014-12-16 |
Genre | : Business & Economics |
ISBN | : 1780645015 |
Download Food Tourism Book in PDF, ePub and Kindle
The fastest growth in tourism is the culinary sector. Covering farmers markets, taste tours, agri-entertainment, glamping, restaurants, farm shops and more, food tourism has become both an important part of holidaying and a purpose in itself. With growth occurring in most developed countries and tourists searching out culinary tourism throughout the world, this book provides an overall direction to the development of food tourism and a section on the future of this trend.
Author | : Susanne Doppler |
Publisher | : Woodhead Publishing |
Total Pages | : 238 |
Release | : 2020-08-21 |
Genre | : Business & Economics |
ISBN | : 0128177934 |
Download Case Studies on Food Experiences in Marketing, Retail, and Events Book in PDF, ePub and Kindle
Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today. With a basis in literature review and theoretical background, the book illustrates specific case studies on food shopping experiences, food consumption experience in restaurants, and food experience and events, as well as insights on the methodological tools adopted throughout. Topics include food and food service design, the creation of customer loyalty through experiences, communication strategies like food promotion and event management, and defining product positioning in a competitive environment. This book is an excellent resource for industry professionals in the food and beverage sectors, including those who work in marketing, communication, hospitality, and management, as well as students studying business management, tourism management, event management, applied marketing, and consumer behavior. Presents the challenges customers face in their away-from-home food shopping Explains how customer food experiences can be created Contains best practice examples of how food companies achieve a competitive advantage by creating memorable customer experiences
Author | : Alessio Cavicchi |
Publisher | : Routledge |
Total Pages | : 275 |
Release | : 2014-03-26 |
Genre | : Business & Economics |
ISBN | : 1317751930 |
Download Food and Wine Events in Europe Book in PDF, ePub and Kindle
Food and wine events have gained popularity internationally. Their importance in local economic development has grown, especially in Europe, as they are seen as a source of income for local economic systems, a way for creating new job positions and effective tools for promoting and increasing typical product awareness and demand. This book for the first time illustrates the positive and negative impacts of food and wine events from a stakeholder perspective by highlighting several critical aspects such as: (1) advantages and disadvantages of food and wine events; (2) best practice adoption for maximising benefits flowing from event creation; (3) community involvement and knowledge diffusion; (4) effectiveness in promoting local products and creating consumer awareness about products; (5) factors that promote or inhibit the success or achievements of wine and food events. Although the volume primarily focuses on events in Europe, comparisons are made to other regions in the world. Case studies are integrated throughout to illustrate the system of economic and social impacts linked to food and wine events, as well as best practices to achieve effective event management and maximize expected results. Written by leading academics, this timely and important volume will be valuable reading for all students, researchers and academics interested in Events, Tourism, Hospitality, Gastronomy and Development Studies.