Marketing Essentials
Author | : Lois Farese |
Publisher | : |
Total Pages | : 620 |
Release | : 1997 |
Genre | : District 211 textbook |
ISBN | : |
Download Marketing Essentials Book in PDF, ePub and Kindle
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Marketing Essentials PDF full book. Access full book title Marketing Essentials.
Author | : Lois Farese |
Publisher | : |
Total Pages | : 620 |
Release | : 1997 |
Genre | : District 211 textbook |
ISBN | : |
Author | : Sally Dibb |
Publisher | : |
Total Pages | : 512 |
Release | : 2013 |
Genre | : Marketing |
ISBN | : 9781408073681 |
Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. Marketing Essentials follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. Marketing Essentials is ideal for use on introductory marketing modules at both undergraduate and MBA level. The strategic content of the text makes it suitable for use on strategic marketing, marketing analysis and marketing management courses.
Author | : Jeff Larson |
Publisher | : |
Total Pages | : 0 |
Release | : 2017 |
Genre | : Electronic commerce |
ISBN | : 9780998713816 |
Author | : Edmund Jerome McCarthy |
Publisher | : Irwin Professional Publishing |
Total Pages | : 524 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : |
Author | : Steven Pike |
Publisher | : Routledge |
Total Pages | : 480 |
Release | : 2015-12-14 |
Genre | : Business & Economics |
ISBN | : 1317430913 |
Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Author | : Mo Willan |
Publisher | : Bloomsbury Publishing |
Total Pages | : 273 |
Release | : 2021-10-05 |
Genre | : Business & Economics |
ISBN | : 1472988574 |
An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs
Author | : Jim Blythe |
Publisher | : Pearson Education |
Total Pages | : 354 |
Release | : 2006 |
Genre | : Business & Economics |
ISBN | : 9780273702054 |
Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.
Author | : Berkowitz |
Publisher | : Jones & Bartlett Publishers |
Total Pages | : 609 |
Release | : 2016-08-15 |
Genre | : Business & Economics |
ISBN | : 1284094316 |
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Author | : Kenneth E. Clow |
Publisher | : SAGE |
Total Pages | : 521 |
Release | : 2013-01-09 |
Genre | : Business & Economics |
ISBN | : 1412991307 |
Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.
Author | : Philip Kotler |
Publisher | : Prentice Hall |
Total Pages | : 584 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : |