Manual: Consumer Decision Making
Author | : Roman F. Warmke |
Publisher | : |
Total Pages | : 146 |
Release | : 1972 |
Genre | : Consumer education |
ISBN | : |
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Author | : Roman F. Warmke |
Publisher | : |
Total Pages | : 146 |
Release | : 1972 |
Genre | : Consumer education |
ISBN | : |
Author | : Roman F. Warmke |
Publisher | : |
Total Pages | : 482 |
Release | : 1972 |
Genre | : Consumer education |
ISBN | : |
Author | : Michael Kamins |
Publisher | : World Scientific |
Total Pages | : 252 |
Release | : 2018-07-31 |
Genre | : Business & Economics |
ISBN | : 9813234725 |
Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor.Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.
Author | : Raymond L. Horton |
Publisher | : |
Total Pages | : 174 |
Release | : 1984 |
Genre | : Consumers |
ISBN | : |
Author | : Charles Glenn Walters |
Publisher | : Thomson South-Western |
Total Pages | : 632 |
Release | : 1989 |
Genre | : Business & Economics |
ISBN | : |
Author | : Thomas J. Reynolds |
Publisher | : Psychology Press |
Total Pages | : 463 |
Release | : 2001-05 |
Genre | : Business & Economics |
ISBN | : 1135693161 |
This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
Author | : Geoffrey Paul Lantos |
Publisher | : Routledge |
Total Pages | : 1091 |
Release | : 2015-01-28 |
Genre | : Business & Economics |
ISBN | : 1317473833 |
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
Author | : Roger D. Blackwell |
Publisher | : |
Total Pages | : 140 |
Release | : 1993-09-01 |
Genre | : |
ISBN | : 9780030975967 |
Author | : Curtis P. Haugtvedt |
Publisher | : Psychology Press |
Total Pages | : 1892 |
Release | : 2018-12-07 |
Genre | : Psychology |
ISBN | : 1136676201 |
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author | : Olga Kravets |
Publisher | : SAGE |
Total Pages | : 748 |
Release | : 2018-01-01 |
Genre | : Business & Economics |
ISBN | : 1473998778 |
The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: Part 1: Sociology of Consumption Part 2: Geographies of Consumer Culture Part 3: Consumer Culture Studies in Marketing Part 4: Consumer Culture in Media and Cultural Studies Part 5: Material Cultures of Consumption Part 6: The Politics of Consumer Culture