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Managing Product and Service Development: Text and Cases

Managing Product and Service Development: Text and Cases
Author: Stefan H. Thomke
Publisher: McGraw-Hill/Irwin
Total Pages: 612
Release: 2007
Genre: Business & Economics
ISBN:

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"With a balanced approach that covers product and service development, readers receive a broad and realistic idea of development issues in each major sector of our economy. With its emphasis on the experimental and exploratory aspects of product and service development, this book stresses the importance of maintaining a fresh and innovative perspective in design and development. The case studies, readings, and exercises are integrated into three pedagogically consistent modules that are supported through an array of teaching tools. This supplementary material (module notes, teaching notes & plans, and presentation material) is available to all adopting instructors."--BOOK JACKET.


Developing New Products and Services

Developing New Products and Services
Author: Lawrence Sanders
Publisher: Business Expert Press
Total Pages: 340
Release: 2011-10-14
Genre: Business & Economics
ISBN: 160649242X

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This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.


Managing Product and Service Development

Managing Product and Service Development
Author: Stefan H. Thomke
Publisher: McGraw-Hill Education
Total Pages: 592
Release: 2007
Genre: New products
ISBN: 9780071107556

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This work stresses the importance of maintaining a fresh and innovative perspective in design and development, through its emphasis on the experimental and exploratory aspects of product and service development.


Production/operations Management

Production/operations Management
Author: Terry Hill
Publisher:
Total Pages: 680
Release: 1991
Genre: Business & Economics
ISBN:

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Covers key aspects of managing either the production function responsible for manufacturing a product or an operations function responsible for providing a service. The book includes case studies reflecting the nature of management. An LPBB edition is available.


PRODUCT MANAGEMENT

PRODUCT MANAGEMENT
Author: KAUSHIK MUKERJEE
Publisher: PHI Learning Pvt. Ltd.
Total Pages: 216
Release: 2009-03-04
Genre: Business & Economics
ISBN: 9788120337251

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In today’s competitive milieu, the product promotion function, along with continuous product innovation and speed of execution, is very important as a critical parameter for a company’s success. Product Management involves designing customized products to fit the exact needs of individual customers. This comprehensive book focuses on the critical issues of product management that enable better product performance in the marketplace. It deals with many new products that straddle across Indian and global markets to give a broad and clear perspective of the current competitive marketing scenario. The text covers such topics as competitive product development and product life cycle strategies, innovation, branding, pricing, segmentation, targeting, positioning, CRM, modern product management tools, and various other issues. Key Features : Provides a clear understanding of managing the product category, and product life cycle. Focuses on the present Indian marketing scenario. Illustrations and websites are provided to acquaint the readers with the latest product information. Gives 20 Case Studies that cover all the critical aspects of product management. Provides Assignments at the end of each chapter to lend a practical touch to the subject. Intended primarily as a text for the postgraduate students of Management, the book will also prove to be a useful learning tool for the students of Marketing and Commerce. Besides, the strategies discussed in the book can be good takeaways for practising managers, and for those interested in learning about Product Management.


Managing the Design Factory

Managing the Design Factory
Author: Donald Reinertsen
Publisher: Simon and Schuster
Total Pages: 296
Release: 1997-10
Genre: Business & Economics
ISBN: 0684839911

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From the bestselling author of Developing Products in Half the Time, this book presents a comprehensive approach to managing design-in-process inventory.


Project Management in Product Development

Project Management in Product Development
Author: George Ellis
Publisher: Butterworth-Heinemann
Total Pages: 402
Release: 2015-09-11
Genre: Business & Economics
ISBN: 012802559X

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Project Management in Product Development: Leadership Skills and Management Techniques to Deliver Great Products is written for new and aspiring project managers in product development. Although texts on project management are common, the material presented here is unique, instead focusing on product development, a challenging segment of project management because of the high level of uncertainty, the need for a robust set of problem-solving techniques, and a demand for broad cross-functional teams. The book also focuses on more than just project management techniques, including a thorough treatment of transformational and transactional leadership. Other topics covered include problem-solving techniques, development, and continuous improvement of processes required in product development, risk recognition and management, and proper communication with mangers and other stakeholders. Finally, project management techniques used in product development are presented, including the critical path method, scrum and XP, and Kanban/lean project development, along with the strengths and weaknesses of each. Provides ways to successfully manage product development projects by teaching traditional and advanced project management techniques like Gantt, CPM, Agile, Lean, and others Covers transformational and transactional leadership, how to create a vision and engage the team, as well as tactics on how to manage a complex set of tasks Uses a practical, common sense approach to the day-to-day activities of a project manager, including project planning, project process development, problem-solving, project portfolio management, reporting, and more Presents a thorough comparison of popular project management tools Includes many examples, cases, and side-bars that are included throughout the book


Managing New Product and Process Development

Managing New Product and Process Development
Author: Steven C. Wheelwright
Publisher: Simon and Schuster
Total Pages: 919
Release: 2010-07-06
Genre: Business & Economics
ISBN: 1451602316

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Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.


Project Management: The Managerial Process 6e

Project Management: The Managerial Process 6e
Author: Erik Larson
Publisher: McGraw Hill
Total Pages: 708
Release: 2014-07-16
Genre: Business & Economics
ISBN: 0077170067

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Project Management: The Managerial Process 6e


Handbook of Research on Technology Project Management, Planning, and Operations

Handbook of Research on Technology Project Management, Planning, and Operations
Author: Kidd, Terry T.
Publisher: IGI Global
Total Pages: 610
Release: 2009-05-31
Genre: Computers
ISBN: 1605664014

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"This book provides a compendium of terms, definitions and explanations of concepts, processes and acronyms that reflect the growing trends, issues, and applications of technology project management"--Provided by publisher.