Madison Avenue And The Color Line African Americans In The Advertising Industry PDF Download
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| Author | : Jason Chambers |
| Publisher | : University of Pennsylvania Press |
| Total Pages | : 330 |
| Release | : 2011-08-24 |
| Genre | : History |
| ISBN | : 0812203852 |
Download Madison Avenue and the Color Line Book in PDF, ePub and Kindle
Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.
| Author | : John D. Skrentny |
| Publisher | : Princeton University Press |
| Total Pages | : 414 |
| Release | : 2015-11-24 |
| Genre | : Social Science |
| ISBN | : 0691168121 |
Download After Civil Rights Book in PDF, ePub and Kindle
A provocative new approach to race in the workplace What role should racial difference play in the American workplace? As a nation, we rely on civil rights law to address this question, and the monumental Civil Rights Act of 1964 seemingly answered it: race must not be a factor in workplace decisions. In After Civil Rights, John Skrentny contends that after decades of mass immigration, many employers, Democratic and Republican political leaders, and advocates have adopted a new strategy to manage race and work. Race is now relevant not only in negative cases of discrimination, but in more positive ways as well. In today's workplace, employers routinely practice "racial realism," where they view race as real—as a job qualification. Many believe employee racial differences, and sometimes immigrant status, correspond to unique abilities or evoke desirable reactions from clients or citizens. They also see racial diversity as a way to increase workplace dynamism. The problem is that when employers see race as useful for organizational effectiveness, they are often in violation of civil rights law. After Civil Rights examines this emerging strategy in a wide range of employment situations, including the low-skilled sector, professional and white-collar jobs, and entertainment and media. In this important book, Skrentny urges us to acknowledge the racial realism already occurring, and lays out a series of reforms that, if enacted, would bring the law and lived experience more in line, yet still remain respectful of the need to protect the civil rights of all workers.
| Author | : Judy Foster Davis |
| Publisher | : Taylor & Francis |
| Total Pages | : 236 |
| Release | : 2016-12-08 |
| Genre | : Business & Economics |
| ISBN | : 1317421671 |
Download Pioneering African-American Women in the Advertising Business Book in PDF, ePub and Kindle
Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
| Author | : Mark Hailwood |
| Publisher | : Cambridge Scholars Publishing |
| Total Pages | : 256 |
| Release | : 2015-02-05 |
| Genre | : History |
| ISBN | : 1443875031 |
Download Biographies of Drink Book in PDF, ePub and Kindle
The burgeoning field of drinking studies, often ranging across and between disciplinary boundaries, explores the place of alcohol in human societies from a very diverse range of perspectives. Whilst some scholars have examined the cultural meanings and social practices associated with alcohol consumption, and its relationship to various forms of identity and community formation, others have focused on attempts to regulate or tax it, its role as a trade commodity, or its medical and psychological effects on consumers. The sheer diversity of issues upon which the study of alcohol and drinking can shed light is undoubtedly part of the strength of the field of drinking studies. At the same time, however, it can make it difficult for these different strands to consistently and fully engage with one another. This book offers an innovative methodology that will help to facilitate fruitful interactions between scholars approaching the study of alcohol from different perspectives: the “biographies of drink” approach. Drawing inspiration from, but also going beyond, work on the “social lives of things,” this collection of essays showcases an approach in which each author constructs a “biography” of a particular drink, drinking place, or idea associated with drink, in a tightly-focused historical context. The “biographies” included range from the drinking vessels of Roman Britain to a whisky advertising campaign in 1950s America, and deal with diverse themes, from the associations between alcohol and national identity to the relationship between drinking and Existentialism. The book brings together scholarly approaches from classics, design theory, literary studies and history within the “biographies” framework. This allows for the emergence of important areas of comparison and contrast, as well as several overarching themes, such as the close associations between different drinking patterns and notions of tradition and modernity that occur in a wide range of cultural and historical contexts. Not only, then, does this book provide fascinating case studies of interest to scholars working in particular fields or particular contexts, but it also showcases a productive new methodology which offers insights of relevance to anyone interested in the role of alcohol in any society.
| Author | : Aaron Cohen |
| Publisher | : University of Chicago Press |
| Total Pages | : 255 |
| Release | : 2019-09-25 |
| Genre | : Music |
| ISBN | : 022665303X |
Download Move On Up Book in PDF, ePub and Kindle
A Chicago Tribune Book of 2019, Notable Chicago Reads A Booklist Top 10 Arts Book of 2019 A No Depression Top Music Book of 2019 Curtis Mayfield. The Chi-Lites. Chaka Khan. Chicago’s place in the history of soul music is rock solid. But for Chicagoans, soul music in its heyday from the 1960s to the 1980s was more than just a series of hits: it was a marker and a source of black empowerment. In Move On Up, Aaron Cohen tells the remarkable story of the explosion of soul music in Chicago. Together, soul music and black-owned businesses thrived. Record producers and song-writers broadcast optimism for black America’s future through their sophisticated, jazz-inspired productions for the Dells and many others. Curtis Mayfield boldly sang of uplift with unmistakable grooves like “We’re a Winner” and “I Plan to Stay a Believer.” Musicians like Phil Cohran and the Pharaohs used their music to voice Afrocentric philosophies that challenged racism and segregation, while Maurice White of Earth, Wind, and Fire and Chaka Khan created music that inspired black consciousness. Soul music also accompanied the rise of African American advertisers and the campaign of Chicago’s first black mayor, Harold Washington, in 1983. This empowerment was set in stark relief by the social unrest roiling in Chicago and across the nation: as Chicago’s homegrown record labels produced rising stars singing songs of progress and freedom, Chicago’s black middle class faced limited economic opportunities and deep-seated segregation, all against a backdrop of nationwide deindustrialization. Drawing on more than one hundred interviews and a music critic’s passion for the unmistakable Chicago soul sound, Cohen shows us how soul music became the voice of inspiration and change for a city in turmoil.
| Author | : Sara MacDonald |
| Publisher | : Lexington Books |
| Total Pages | : 208 |
| Release | : 2016-08-22 |
| Genre | : Political Science |
| ISBN | : 1498526977 |
Download Mad Men Book in PDF, ePub and Kindle
For seven seasons, AMC’s Mad Men captivated audiences with the story of Don Draper, an advertising executive whose personal and professional successes and failures took viewers on a roller coaster ride through America’s tumultuous 1960s. More than just a television show about one of advertising’s “bad boys,” the series investigates the principles of the American regime, exploring whether or not the American Dream is a sustainable vision of human flourishing and happiness. This collection of essays investigates the show’s engagement with the philosophic and political foundations of American democracy.
| Author | : Jennifer Alice Delton |
| Publisher | : Cambridge University Press |
| Total Pages | : 321 |
| Release | : 2009-11-13 |
| Genre | : Business & Economics |
| ISBN | : 0521515092 |
Download Racial Integration in Corporate America, 1940-1990 Book in PDF, ePub and Kindle
This is the first book to examine how corporations contributed to integrating racial minorities into the American workplace in the latter half of the twentieth century.
| Author | : Karen Juanita Carrillo |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 749 |
| Release | : 2012-08-22 |
| Genre | : Social Science |
| ISBN | : |
Download African American History Day by Day Book in PDF, ePub and Kindle
The proof of any group's importance to history is in the detail, a fact made plain by this informative book's day-by-day documentation of the impact of African Americans on life in the United States. One of the easiest ways to grasp any aspect of history is to look at it as a continuum. African American History Day by Day: A Reference Guide to Events provides just such an opportunity. Organized in the form of a calendar, this book allows readers to see the dates of famous births, deaths, and events that have affected the lives of African Americans and, by extension, of America as a whole. Each day features an entry with information about an important event that occurred on that date. Background on the highlighted event is provided, along with a link to at least one primary source document and references to books and websites that can provide more information. While there are other calendars of African American history, this one is set apart by its level of academic detail. It is not only a calendar, but also an easy-to-use reference and learning tool.
| Author | : Brian D. Behnken |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 164 |
| Release | : 2015-03-24 |
| Genre | : Social Science |
| ISBN | : 1440829772 |
Download Racism in American Popular Media Book in PDF, ePub and Kindle
This book examines how the media—including advertising, motion pictures, cartoons, and popular fiction—has used racist images and stereotypes as marketing tools that malign and debase African Americans, Latinos, American Indians, and Asian Americans in the United States. Were there damaging racist depictions in Gone with the Wind and children's cartoons such as Tom and Jerry and Mickey Mouse? How did widely known stereotypes of the Latin lover, the lazy Latino, the noble savage and the violent warrior American Indian, and the Asian as either a martial artist or immoral and tricky come about? This book utilizes an ethnic and racial comparative approach to examine the racism evidenced in multiple forms of popular media, enabling readers to apply their critical thinking skills to compare and analyze stereotypes, grasp the often-subtle sources of racism in the everyday world around us, and understand how racism in the media was used to unite white Americans and exclude ethnic people from the body politic of the United States. Authors Brian D. Behnken and Gregory D. Smithers examine the popular media from the late 19th century through the 20th century to the early 21st century. This broad coverage enables readers to see how depictions of people of color, such as Aunt Jemima, have been consistently stereotyped back to the 1880s and to grasp how those depictions have changed over time. The book's chapters explore racism in the popular fiction, advertising, motion pictures, and cartoons of the United States, and examine the multiple groups affected by this racism, including African Americans, Latino/as, Asian Americans, and American Indians. Attention is also paid to the efforts of minorities—particularly civil rights activists—in challenging and combating racism in the popular media.
| Author | : Camilla Mørk Røstvik |
| Publisher | : UCL Press |
| Total Pages | : 228 |
| Release | : 2022-04-25 |
| Genre | : History |
| ISBN | : 1787355381 |
Download Cash Flow Book in PDF, ePub and Kindle
The menstrual product industry has played a large role in shaping the last hundred years of menstrual culture, from technological innovation to creative advertising, education in classrooms and as employers of thousands in factories around the world. How much do we know about this sector and how has it changed in later decades? What constitutes ‘the industry’, who works in it, and how is it adapting to the current menstrual equity movement? Cash Flow provides a new academic study of the menstrual corporate landscape that links its twentieth-century origins to the current ‘menstrual moment’. Drawing on a range of previously unexplored archival materials and interviews with industry insiders, each chapter examines one key company and brand: Saba in Norway, Essity in Sweden, Tambrands in the Soviet Union, Procter & Gamble in Britain and Europe, Kimberly-Clark in North America, and start-ups Clue and Thinx. By engaging with these corporate collections, the book highlights how the industry has survived as its consumers continually change.
