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Ultimate Guide to Local Business Marketing

Ultimate Guide to Local Business Marketing
Author: Perry Marshall
Publisher: Entrepreneur Press
Total Pages: 258
Release: 2016-01-18
Genre: Business & Economics
ISBN: 1613083238

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MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords and Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results


Local Small Business Marketing

Local Small Business Marketing
Author: Alex Genadinik
Publisher: Createspace Independent Publishing Platform
Total Pages: 130
Release: 2015-11-26
Genre: Business & Economics
ISBN: 9781519556981

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Do you have a local small business and want to know the most effective strategies for promoting it? If so, then this is the right book for you. In this book you will learn the most effective online and offline marketing strategies that every small local business should use to generate leads that eventually convert to clients. In this book you will learn about some of the top online marketing strategies for your local small business like SEO, the right way to do social media marketing, and even how to get publicity. You will also learn some of the top offline marketing strategies for your local small business or service like flier marketing, business card marketing, how to get on the radio, how to promote your business by creating a successful local event or workshop series, and many additional strategies. You will also learn top sales techniques to close sales and get the most out of the leads that come through your doors. If you are ready to truly grow your business, and make it a success, get this book, and let's begin your journey to making you an amazing marketer of your local small business and get the growth for it that you dream of.


Get Found Online: The Local Business Owner's Guide to Digital Marketing

Get Found Online: The Local Business Owner's Guide to Digital Marketing
Author: Jack Jostes
Publisher: Grow or Die Press
Total Pages: 386
Release: 2018-06-22
Genre: Business & Economics
ISBN: 9781732198500

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Learn how to disqualify bad customers before they even contact you to Get FOUND Online by your ideal customers! If you own a local business with a brick-and-mortar storefront or a service area business with a limited geographic market, read this book to learn how to use SEO, Social Media, and digital marketing to get the best results possible. For the DIYer, this book is chalked full of actionable tips, tricks, and downloadable resources to help you jump right in and get it done. For the business owner about to hire a marketing team, this book will help you actually measure your return on investment (ROI) and arm you with knowledge to avoid getting taken advantage of by digital marketing charlatans who prey upon unsavvy small business owners. If you want the phone to ring with customers who have the budget to hire you, read this book to learn from over 9 years of proven results & actionable tactics to help you finally Get FOUND Online.


The McGraw-Hill 36-Hour Course: Online Marketing

The McGraw-Hill 36-Hour Course: Online Marketing
Author: Lorrie Thomas
Publisher: McGraw Hill Professional
Total Pages: 272
Release: 2011-01-07
Genre: Business & Economics
ISBN: 9780071750394

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A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free Online Examination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You’re already on your way to Web marketing mastery!


Local Online Advertising For Dummies

Local Online Advertising For Dummies
Author: Court Cunningham
Publisher: John Wiley & Sons
Total Pages: 514
Release: 2010-03-29
Genre: Business & Economics
ISBN: 0470497424

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Kick your local online advertising into high gear with this friendly, timely guide! Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising. Online advertising market is estimated to grow to $10-$19 billion by 2011, and you'll want your business to be part of this huge shift Explores how to research your audience, set goals, and build a plan Provides steps and tips on creating an effective Web presence and landing pages-then covers how to drive visitors to your site with search engine optimization, AdWords, e-mail blasts, and social media marketing Examines blogs, chat rooms, video, and other ways to win customers Don't miss the free offer from Yodle that comes with this practical guide!


Can Your Local Business Survive Without the Internet?

Can Your Local Business Survive Without the Internet?
Author: Dave Peterson
Publisher: CreateSpace
Total Pages: 92
Release: 2010-04-02
Genre: Business & Economics
ISBN: 9781451542370

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As a local business owner, you need a constant stream of new leads for your business to thrive and grow. The way people search for and find local businesses is changing. Can your business survive without the internet? This book will give you the basic knowledge to be able to start using the internet to grow your business. Whether you decide to do your marketing in house, or outsource the work, you as the owner need to have a basic understanding of what needs to be done to successfully market your business on the internet. The information provided in the book will enable you to get started on your own or give you the knowledge to be able to hire the right individual or company to get the job done correctly. Without this basic knowledge, you will not be able to make an intelligent decision on how to proceed with your internet marketing. If you have already spent money on internet marketing without any results, this information will help you make better decisions going forward. Making the right marketing decisions is vital to the future of your business. This book will give you the information that you need to ensure your business grows or remains strong into the future.


Fastest Way to Online Marketing

Fastest Way to Online Marketing
Author: David Sukert
Publisher:
Total Pages: 90
Release: 2017-05-08
Genre:
ISBN: 9781521246504

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In this book I give seven strategies for marketing local business online. I cover how to get new customers, how the internet became local, capitalizing on local searches, building a great website, how to convert visitors to buyers, and the top 5 benefits of having a great website. Then I reveal seven internet marketing methods that each business owner can use to place customers right at their front door.


Local Marketing Made Simple

Local Marketing Made Simple
Author: Michael H. Fleischner
Publisher: Createspace Independent Publishing Platform
Total Pages: 118
Release: 2016-04-18
Genre:
ISBN: 9781532817663

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Local marketing made simple is the original and most effective guide for taking your local business to the next level. Written by top-selling marketing author and entrepreneur, Michael Fleischner, the Local Marketing Made Simple system has already helped thousands of local business owners double and triple the size of their business. Through the use of online marketing strategies, Michael shows you step-by-step how to easily build your online brand, capture tons of local online prospects, and implement effective mobile strategies for growing your business. This local marketing system has been proven effective time and again for those businesses selling products, professional services, or a combination of the two. Whether you are selling handbags, haircuts, or accounting services, Local Marketing Made Simple has been proven to work in your niche through dozens of case studies and top performing local businesses. Written by entrepreneur Michael Fleischner, Local Marketing Made Simple is the culmination of over a decade of online and offline marketing experience. Michael has developed a number of local marketing businesses that have helped over a thousand companies market their solutions effectively online to a specific geographic area. Through a combination of free or low cost marketing tools and resource, many of Michael's clients have dramatically increased the size of their local business in just 30 days! "Local Marketing Made Simple is the exact formula I used to double my store traffic and grow revenue by 73%" - C. Heinz "I didn't know a lot about online marketing, but now my store comes up first in Google search results. Every day I'm getting phone calls and appointments from people who say they found me online." - D. Murphy The only way to grow your business effectively today is by using the marketing leverage that online optimization provides. Whether you're focused on local search engine optimization, digital advertising, or social media to grow your presence, this guide will show you a simple way to implement proven strategies that generate new prospects and increase revenue. Some of the topics covered in this guide include: local optimization, business directory submission, website optimization, Google My Business, Yelp optimization, Facebook page development, Facebook advertising, Twitter, online reviews, and much, much more. Learn the secrets of local business success. For more than a decade, Michael has been teaching business owners how to own their own online real estate and dominate their local market. If you'd like to learn proven online strategies that can lift your business to new heights, then Local Marketing Made Simple is right for you. "After publishing SEO Made Simple, which sold more than 50,000 copies, I had local business owners asking me for more," says author and entrepreneur Michael H. Fleischner." Out of this demand grew Local Marketing Made Simple, a proven online marketing system that makes your marketing work harder and produces 10x results compared to traditional offline marketing." To learn more about Local Marketing Made Simple, purchase this guide or visit us online at localmarketingmadesimple.com.


Local Internet Marketing for Small Business

Local Internet Marketing for Small Business
Author: Emmanuel Segui de Carreras
Publisher:
Total Pages: 92
Release: 2011-11-11
Genre:
ISBN: 9781467919166

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Local Internet Marketing For Small Business is designed to help any small business owner to understand how they can explode their business with the power of local Internet marketing. This book will guide you through 11 powerful ways to promote your business within your community, get more customers and dramatically increase your sales.


Basics Of Local Marketing

Basics Of Local Marketing
Author: Karl Teager
Publisher: Independently Published
Total Pages: 230
Release: 2021-08-20
Genre:
ISBN:

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Local marketing refers to the marketing strategies a business uses online to get their products or services in front of people in their local area and engage new and potential customers within a specified radius with the intention of turning them into diehard fans. Typically, local marketing is used by businesses that have a physical storefront in their community, such as restaurants, bars, spas, medical offices, and chiropractors. Local marketing can be a gold mine for your business but only if you use it right. This book is an easy-to-read guide filled with the fundamentals for successfully marketing your local small business. Inside, you will learn the 3 P's of local marketing, how to build an effective online local marketing campaign, how to impact your community, and help others do the same. This book will equip you, the business owner, with precisely what you need to grow your local business and become an agent of change for your community.