Little Brand Book PDF Download
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| Author | : Kalika Yap |
| Publisher | : HarperCollins |
| Total Pages | : 224 |
| Release | : 2020-04-14 |
| Genre | : Business & Economics |
| ISBN | : 0062956922 |
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Do you really know what makes you unique? And how to work it? Own it? Bring it? Well lucky for you, we do. And we have the playbook to show you exactly how to thrive in business, life, and relationships. Take the Brand Boss personality test to reveal your specific archetype and how this acumen applies to your life, your relationships, your career and your company. Are you a Catalyst, Coach or Crusader? Optimist or a Woo-er? Maven or Mastermind? Poet or a Prodigy? Just like there are 12 Astrological Signs, we share the 12 Personality Archetypes and then help you drill down to unlock yours. We’ll also introduce you to female entrepreneurs who embody each particular archetype—an “InfluenceHER”—to personally share their kick-ass success stories and inspire you to unleash your talents, brains, and vision to confidently strike out on your own. Little Brand Book offers support, tools and lessons to help women succeed in business and to create abundance for yourself, your family, your company, your employees and your customers.
| Author | : Kalika Yap |
| Publisher | : |
| Total Pages | : 218 |
| Release | : 2018-08-20 |
| Genre | : |
| ISBN | : 9781723439001 |
Download The Little Brand Book Book in PDF, ePub and Kindle
From 35+ years of combined experience in branding for companies big and small, Kalika Yap and Erika Brechtel have developed a framework of 144 brand archetypes to help you better understand the power of your uniqueness to help you work it, own it, bring it in your career and business. Get tips, action steps, inspiration, and learn from our 12 IRL InfluenceHers -- women who are killing it in their industries, around the world. Plus get access to exclusive bonus content to help you define your purpose, develop an authentic voice, align with the right tribe, build brand recognition, attract a loyal audience, and become an essential brand. This little handbook will get you on your way to becoming a brand BOSS.
| Author | : Erika Brechtel |
| Publisher | : |
| Total Pages | : 218 |
| Release | : 2018-08-16 |
| Genre | : |
| ISBN | : 9781718164215 |
Download The Little Brand Book Book in PDF, ePub and Kindle
Big things come in small packages. From 35+ years of combined experience in branding for companies big and small, Kalika Yap and Erika Brechtel have developed a framework of 144 brand archetypes to help you better understand the power of your uniqueness to help you work it, own it, bring it in your career and business. Get tips, action steps, inspiration, and learn from our 12 IRL InfluenceHers -- women who are killing it in their industries, around the world. Plus get access to exclusive bonus content to help you define your purpose, develop an authentic voice, align with the right tribe, build brand recognition, attract a loyal audience, and become an essential brand. This little handbook will get you on your way to becoming a brand BOSS.
| Author | : Daryl Fielding |
| Publisher | : Laurence King Publishing |
| Total Pages | : 356 |
| Release | : 2022-10-06 |
| Genre | : Business & Economics |
| ISBN | : 1529420180 |
Download The Brand Book Book in PDF, ePub and Kindle
Wonderful book which I couldn't put down. - Charlie Marshall, CEO & Founder, Loaf A healthy blast of brutally honest common sense. - Rory Sutherland, Vice Chairman, Ogilvy UK This needs to be in all marketing/communication colleges. - Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand. *A number one bestseller in branding and logo design* November 2022
| Author | : Newberry Library |
| Publisher | : University of Chicago Press |
| Total Pages | : 890 |
| Release | : 1968-11 |
| Genre | : Antiques & Collectibles |
| ISBN | : 9780226775791 |
Download A Catalogue of the Everett D. Graff Collection of Western Americana Book in PDF, ePub and Kindle
The Everett D. Graff Collection of Western Americana consists of some 10,000 books, manuscripts, maps, pamphlets, broadsides, broadsheets, and photographs, of which about half are described in the present catalogue. The Graff Collection displays the remarkable breadth of interest, knowledge, and taste of a great bibliophile and student of Western American history. From this rich collection, now in The Newberry Library, Chicago, its former Curator, Colton Storm, has compiled a discriminating and representative Catalogue of the rarer and more unusual materials. Collectors, bibliographers, librarians, historians, and book dealers specializing in Americana will find the Graff Catalogue an interesting and essential tool. Detailed collations and binding descriptions are cited, and many of the more important works have been annotated by Mr. Graff and Mr. Storm. An extensive index of persons and subjects makes the book useful to the scholar as well as to the collector and dealer. The book is not a bibliography but rather a guide to rare or unique source materials now enriching The Newberry Library's outstanding holdings in American history.
| Author | : Little Gem Brand Book Company, Kansas City, Mo |
| Publisher | : |
| Total Pages | : |
| Release | : 1900 |
| Genre | : |
| ISBN | : |
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| Author | : Nathalie Laidler-Kylander |
| Publisher | : John Wiley & Sons |
| Total Pages | : 229 |
| Release | : 2013-11-08 |
| Genre | : Business & Economics |
| ISBN | : 1118573404 |
Download The Brand IDEA Book in PDF, ePub and Kindle
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.
| Author | : Thomas Oosthuizen |
| Publisher | : Jacana Media |
| Total Pages | : 130 |
| Release | : 2013 |
| Genre | : Business & Economics |
| ISBN | : 1920292144 |
Download The Brand Book Book in PDF, ePub and Kindle
An invaluable marketer’s tool and an ultimate guide to marketing and brand management, The Brand Book covers challenges faced by most company executives and marketers today and outlines a new how-to approach with easy-to-follow illustrated examples. A comprehensive guide to the dos and don’ts of marketing, the book demystifies marketing and brand jargon by using examples at both local and global levels. Some of the key features discussed include how to build and manage brands, identifying new opportunities for brand growth, techniques for launching new brands and ensuring their success, and discussing marketing return on investment (ROI). Thomas Oosthuizen also describes his personal marketing method, which he developed while working in senior marketing positions for many years and being instrumental in the success of many iconic brands. Using a new model that covers all marketing pillars in one book, The Brand Book focuses not only on how to build and maintain a profitable brand, but also how to make it sustainable and affordable.
| Author | : Kyle Duford |
| Publisher | : Estes Press |
| Total Pages | : 230 |
| Release | : 2024-07-15 |
| Genre | : Business & Economics |
| ISBN | : |
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In "The Brand Book: A Branding Primer," Kyle Duford, an esteemed author and the executive creative director at The Brand Leader®, delves into the foundational aspects of branding with precision, wit, and unparalleled expertise. This essential guide demystifies the complex world of branding, offering readers a comprehensive overview of its critical elements-from color theory, naming conventions, and typography to visual identity and brand archetypes. Duford employs a blend of insightful analysis, practical advice, and engaging anecdotes to illuminate the principles that define successful branding. The book serves as an invaluable resource for entrepreneurs, marketing professionals, and anyone interested in the transformative power of branding. Through a series of meticulously curated chapters, readers are equipped with the knowledge and tools to create compelling brands that resonate with audiences and stand the test of time. "The Brand Book" also explores the psychological underpinnings of brand perception, providing a deep dive into how brands can connect with consumers on an emotional level. With a keen eye for detail and a masterful understanding of brand dynamics, Duford guides readers through the process of crafting a brand identity that captures the essence of their company, product, or idea. Featuring real-world case studies and expert insights, "The Brand Book: A Branding Primer" is the definitive guide for anyone looking to master the art and science of branding. Whether you're launching a new brand or seeking to elevate an existing one, this book offers a clear, concise, and engaging roadmap to branding excellence.
| Author | : M. Morley |
| Publisher | : Springer |
| Total Pages | : 404 |
| Release | : 2016-01-12 |
| Genre | : Business & Economics |
| ISBN | : 0230239455 |
Download The Global Corporate Brand Book Book in PDF, ePub and Kindle
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
