Language Media And Economy In Virtual And Real Life PDF Download
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Author | : Alfredo Rizza |
Publisher | : Cambridge Scholars Publishing |
Total Pages | : 309 |
Release | : 2018-11-12 |
Genre | : Language Arts & Disciplines |
ISBN | : 1527521451 |
Download Language, Media and Economy in Virtual and Real Life Book in PDF, ePub and Kindle
This volume brings together contributions concerning the relationship between languages and the economy. Paying particular attention to the topic of “names in the economy” this collection opens this relationship to further fields of interest for the study of the role of language (and linguistics) in the economy and that of the economy in the development of languages.
Author | : Vili Lehdonvirta |
Publisher | : MIT Press |
Total Pages | : 307 |
Release | : 2014-05-09 |
Genre | : Business & Economics |
ISBN | : 0262535068 |
Download Virtual Economies Book in PDF, ePub and Kindle
How the basic concepts of economics—including markets, institutions, and money—can be used to create and analyze economies based on virtual goods. In the twenty-first-century digital world, virtual goods are sold for real money. Digital game players happily pay for avatars, power-ups, and other game items. But behind every virtual sale, there is a virtual economy, simple or complex. In this book, Vili Lehdonvirta and Edward Castronova introduce the basic concepts of economics into the game developer's and game designer's toolkits. Lehdonvirta and Castronova explain how the fundamentals of economics—markets, institutions, and money—can be used to create or analyze economies based on artificially scarce virtual goods. They focus on virtual economies in digital games, but also touch on serious digital currencies such as Bitcoin as well as virtual economies that emerge in social media around points, likes, and followers. The theoretical emphasis is on elementary microeconomic theory, with some discussion of behavioral economics, macroeconomics, sociology of consumption, and other social science theories relevant to economic behavior. Topics include the rational choice model of economic decision making; information goods versus virtual goods; supply, demand, and market equilibrium; monopoly power; setting prices; and externalities. The book will enable developers and designers to create and maintain successful virtual economies, introduce social scientists and policy makers to the power of virtual economies, and provide a useful guide to economic fundamentals for students in other disciplines.
Author | : Sudeshna Basu Mukherjee |
Publisher | : CRC Press |
Total Pages | : 362 |
Release | : 2021-10-21 |
Genre | : Social Science |
ISBN | : 1000407276 |
Download Digitization of Economy and Society Book in PDF, ePub and Kindle
This new volume looks at a selection of important issues resulting from the digitization of society, which has fundamentally transformed organizations. These new technological innovations are creating new opportunities as well as new challenges. This volume considers the emerging paradigm of digitization in economy and society, which covers a wide spectrum of digitization processes and consequences, accelerated by the current COVID-19 pandemic, the lockdown scenario, and the increase in digitization by individuals, businesses, and governments. The book explores digital social trends, digital marketing, and the service industry, as well as the societal consequences of technologies and solutions to those problems. The diverse topics include the societal impact of digitization on gender issues, virtual relationships, e-government, online privacy, the gig economy (using Uber as an example), work life changes, online education, online media health public service advertisements, loneliness of the elderly, and more. This book is essential reading for students and faculty of social sciences, economics, and management technology to understand the broad dimensions of digitization in our everyday life and the theoretical and practical utilization and outcome of digitization.
Author | : Tom Boellstorff |
Publisher | : Princeton University Press |
Total Pages | : 348 |
Release | : 2015-08-25 |
Genre | : Social Science |
ISBN | : 0691168342 |
Download Coming of Age in Second Life Book in PDF, ePub and Kindle
Millions of people around the world today spend portions of their lives in online virtual worlds. Second Life is one of the largest of these virtual worlds. The residents of Second Life create communities, buy property and build homes, go to concerts, meet in bars, attend weddings and religious services, buy and sell virtual goods and services, find friendship, fall in love--the possibilities are endless, and all encountered through a computer screen. At the time of its initial publication in 2008, Coming of Age in Second Life was the first book of anthropology to examine this thriving alternate universe. Tom Boellstorff conducted more than two years of fieldwork in Second Life, living among and observing its residents in exactly the same way anthropologists traditionally have done to learn about cultures and social groups in the so-called real world. He conducted his research as the avatar "Tom Bukowski," and applied the rigorous methods of anthropology to study many facets of this new frontier of human life, including issues of gender, race, sex, money, conflict and antisocial behavior, the construction of place and time, and the interplay of self and group. Coming of Age in Second Life shows how virtual worlds can change ideas about identity and society. Bringing anthropology into territory never before studied, this book demonstrates that in some ways humans have always been virtual, and that virtual worlds in all their rich complexity build upon a human capacity for culture that is as old as humanity itself. Now with a new preface in which the author places his book in light of the most recent transformations in online culture, Coming of Age in Second Life remains the classic ethnography of virtual worlds.
Author | : Dick Smakman |
Publisher | : Routledge |
Total Pages | : 309 |
Release | : 2022-05-22 |
Genre | : Foreign Language Study |
ISBN | : 1000555437 |
Download Linguistic Choices in the Contemporary City Book in PDF, ePub and Kindle
Linguistic Choices in the Contemporary City focuses on how individuals navigate conversation in highly diversified contexts and provides a broad overview of state of the art research in urban sociolinguistics across the globe. Bearing in mind the impact of international travel and migration, the book accounts for the shifting contemporary studies to the workings of language choices in places where people with many different backgrounds meet and exchange ideas. It specifically addresses how people handle language use challenges in a broad range of settings to present themselves positively and meet their information and identity goals. While a speaker’s experience runs like a thread through this volume, the linguistic, cultural and situational focus is as broad as possible. It runs from the language choices of Chinese immigrants to Beijing and Finnish immigrants to Japan to the use of the local lingua franca by motor taxi drivers in Ngaoundéré, Cameroon, and how Hungarian students in their dorm rooms express views on political correctness uninhibitedly. As it turns out, language play, improvisation, humour, lies, as well as highly marked subconscious pronunciation choices, are natural parts of the discourses, and this volume provides numerous and extensive examples of these techniques. For each of the settings discussed, the perspective is taken of personalised linguistic and extra-linguistic styles in tackling communicative challenges. This way, a picture is drawn of how postmodern individuals in extremely different cultural and situational circumstances turn out to have strikingly similar human behaviours and intentions. Linguistic Choices in the Contemporary City is of interest to all those who follow theoretical and methodological developments in this field. It will be of use for upper level students in the fields of Sociolinguistics, Pragmatics, Linguistic Anthropology and related fields in which urban communicative settings are the focus.
Author | : Nripendra P. Rana |
Publisher | : Springer Nature |
Total Pages | : 337 |
Release | : 2019-11-11 |
Genre | : Business & Economics |
ISBN | : 3030243745 |
Download Digital and Social Media Marketing Book in PDF, ePub and Kindle
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author | : R. Teigland |
Publisher | : Springer |
Total Pages | : 361 |
Release | : 2013-03-25 |
Genre | : Social Science |
ISBN | : 1137283025 |
Download The Immersive Internet Book in PDF, ePub and Kindle
Collecting short thought pieces by some of the leading thinkers on the emerging 'Immersive Internet', Power and Teigland's book questions what a more immersive and intimate internet – based on social media, augmented reality, virtual worlds, online games, 3D internet and beyond – might mean for society and for each of us.
Author | : Klaus Schwab |
Publisher | : Currency |
Total Pages | : 192 |
Release | : 2017-01-03 |
Genre | : Business & Economics |
ISBN | : 1524758876 |
Download The Fourth Industrial Revolution Book in PDF, ePub and Kindle
World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress.
Author | : Thomas Maschio |
Publisher | : Routledge |
Total Pages | : 169 |
Release | : 2021-11-29 |
Genre | : Social Science |
ISBN | : 1000484475 |
Download Digital Cultures, Lived Stories and Virtual Reality Book in PDF, ePub and Kindle
This book focuses on the meaning and experience of digital practice, emerging from work in the world of business and drawing on recent anthropological thinking on digital culture. Tom Maschio suggests that the digital is a space of a new "story culture" and considers the lived experience of new technologies. The chapters cover: storytelling in journalism and business with the new technology of virtual reality, the emerging meanings of social media and community building in the digital space, the uses and meanings of visual imagery online, and the cultural meanings of smartphone technology use and the "mobile life." The book incorporates ideas from humanistic anthropology and phenomenology in order to bring business problems into alignment with human concerns and desires, and to show the application of anthropological ideas to real-world issues. As well as anthropologists, the book will be valuable to business students and professionals interested in the digital realm.
Author | : Peter Ayolov |
Publisher | : Taylor & Francis |
Total Pages | : 126 |
Release | : 2023-05-05 |
Genre | : Language Arts & Disciplines |
ISBN | : 1000879046 |
Download The Economic Policy of Online Media Book in PDF, ePub and Kindle
This book explores the distortion of communication online, centered around the theory that the economic policy model of online media is primarily based on the systematic manufacture of dissent. Following the media criticism tradition of Habermas and Chomsky, among others, the book shows how anger can motivate news consumption as the principle of divide-and-rule in the online media of the 21st century is systematically applied. The author posits that media addiction increases interest, therefore deliberate distortion of facts and the manufacture of dissent provide the media with a larger audience and this becomes the business model. This insightful volume will interest researchers, scholars, and students of media economics, political economy of media, digital media, propaganda, mass communication, and media literacy.