Key Concepts In Marketing PDF Download
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Author | : Jim Blythe |
Publisher | : SAGE |
Total Pages | : 233 |
Release | : 2009-02-16 |
Genre | : Business & Economics |
ISBN | : 1446200043 |
Download Key Concepts in Marketing Book in PDF, ePub and Kindle
`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal Lecturer, Glamorgan Business School The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Over 50 essential concepts are covered, including the marketing mix, branding, consumerism, marketing communication and corporate image. Each entries features: - Useful definition box - Summary of the concept - A broader discussion - Examples and illustrations - Key literature references This extremely readable and accessible format provides the reader a wealth of information at their fingertips, and provides a valuable reference to any student of marketing. The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.
Author | : Mike Meldrum |
Publisher | : |
Total Pages | : 246 |
Release | : 1995 |
Genre | : Business |
ISBN | : 9780333645635 |
Download Key Marketing Concepts Book in PDF, ePub and Kindle
This new book provides over 40 ten-minute 'reads' on most of the key concepts in marketing. Each concept is dealt with in a clear, concise and stand-alone fashion, and the text is designed for those who want a quick but complete overview of marketing.
Author | : Lawrence J. Gitman |
Publisher | : |
Total Pages | : 0 |
Release | : 2023-05-19 |
Genre | : |
ISBN | : 9781998109319 |
Download Introduction to Business Book in PDF, ePub and Kindle
Author | : Mike Meldrum |
Publisher | : Elsevier |
Total Pages | : 305 |
Release | : 2007-03-08 |
Genre | : Business & Economics |
ISBN | : 0080468551 |
Download Marketing in a Nutshell Book in PDF, ePub and Kindle
Marketing in a Nutshell is an easy-to-use quick reference source for non-marketing specialists. Designed as a dip-in guide, this accessible book will be invaluable to general managers, non-qualified marketers and students taking a module in marketing alongside their other studies. Marketing in a Nutshell makes the authors’ marketing know-how and expert insights accessible to all. Dip-in reference format makes a comprehensive powerhouse of marketing knowledge available to every non-marketing manager at a moment's notice Concise, easy-to-read standalone summaries of key marketing principles, concepts, tools and techniques Credible and expert marketing insights from leading marketing consultants especially for non-specialists
Author | : John J. Burnett |
Publisher | : Wiley |
Total Pages | : 0 |
Release | : 2003-06-12 |
Genre | : Business & Economics |
ISBN | : 9780471469483 |
Download Core Concepts of Marketing Book in PDF, ePub and Kindle
Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing areas work together to create a cohesive strategy.
Author | : Alan Charlesworth |
Publisher | : Bloomsbury Publishing |
Total Pages | : 230 |
Release | : 2007-03-22 |
Genre | : Study Aids |
ISBN | : 135031482X |
Download Key Concepts in e-Commerce Book in PDF, ePub and Kindle
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.
Author | : Richard Strasser |
Publisher | : Routledge |
Total Pages | : 234 |
Release | : 2009-09-11 |
Genre | : Music |
ISBN | : 1135845190 |
Download Music Business: The Key Concepts Book in PDF, ePub and Kindle
Music Business: The Key Concepts is a comprehensive guide to the terminology commonly used in the music business today. It embraces definitions from a number of relevant fields, including: general business marketing e-commerce intellectual property law economics entrepreneurship In an accessible A-Z format and fully cross-referenced throughout, this book is essential reading for music business students as well as those interested in the music industry.
Author | : Ajay K. Manrai |
Publisher | : Springer |
Total Pages | : 505 |
Release | : 2015-06-09 |
Genre | : Business & Economics |
ISBN | : 3319173561 |
Download Global Perspectives in Marketing for the 21st Century Book in PDF, ePub and Kindle
This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author | : Mark Tadajewski |
Publisher | : SAGE |
Total Pages | : 242 |
Release | : 2011-02-15 |
Genre | : Business & Economics |
ISBN | : 1446243419 |
Download Key Concepts in Critical Management Studies Book in PDF, ePub and Kindle
Ideal as an introduction and as a quick reference, Key Concepts in Critical Management Studies explores the essential concepts used within the field today. Specially edited and written by a range of international experts, key ideas are succinctly explained and illustrated beyond a simple definition. Further reading suggestions and cross-referencing provide the reader with means to develop their knowledge further. With over 50 entries, from Actor Network Theory to Utopianism, readers have instant access and explanation of the most influential concepts in CMS literature. Clear and engaging, this will provide strong support for all courses involving critical management and is a perfect resource for anyone with an interest in this field.
Author | : John Burnett |
Publisher | : State University of New York Oer Services |
Total Pages | : 294 |
Release | : 2018-07-11 |
Genre | : Business & Economics |
ISBN | : 9781641760119 |
Download Introducing Marketing Book in PDF, ePub and Kindle
"Integrated Marketing" boxes illustrate how companies apply principles.