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| Author | : Alan Charlesworth |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 230 |
| Release | : 2007-03-22 |
| Genre | : Study Aids |
| ISBN | : 135031482X |
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.
| Author | : Alan Charlesworth |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 328 |
| Release | : 2007-03-22 |
| Genre | : Study Aids |
| ISBN | : 0230206727 |
E-Commerce is making an ever-bigger impact on the way businesses operate. Key Concepts in e-Commerce offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline.
| Author | : Richard T. Watson |
| Publisher | : Orange Grove Texts Plus |
| Total Pages | : 0 |
| Release | : 2009 |
| Genre | : Electronic commerce |
| ISBN | : 9781616100292 |
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
| Author | : Lawrence J. Gitman |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2023-05-19 |
| Genre | : |
| ISBN | : 9781998109319 |
| Author | : Zheng Qin |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 527 |
| Release | : 2010-06-30 |
| Genre | : Computers |
| ISBN | : 3540496459 |
Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.
| Author | : Jeffrey F. Rayport |
| Publisher | : |
| Total Pages | : 516 |
| Release | : 2003 |
| Genre | : Commerce électronique |
| ISBN | : 9780071232661 |
A test bank features 80 questions per chapter designed totest students on knowledge and comprehension of topics.
| Author | : Dougal Watt |
| Publisher | : Routledge |
| Total Pages | : 341 |
| Release | : 2007-06-01 |
| Genre | : Business & Economics |
| ISBN | : 1136409416 |
'E-business Implementation' is written as a complete guide to successful e-business delivery, from both a project management and a detailed technological perspective. E-business provides a powerful mechanism for organizations to increase productivity and lower costs. However, in order to utilise these considerable benefits, companies must ensure their e-business is implemented correctly and is appropriate to their market segment. 'E-business Implementation' provides a comprehensive guide to successful implementation and is divided into three parts: * Part one begins with a project management structure designed to deliver successful e-business functionality within time and budget, while avoiding the high failure rates common to many technology projects. * Part two details key concepts, technologies, products, vendors, benefits, limitations, and high-level design architectures for e-business, in a phased and risk-managed approach. These include publishing through the Internet and Intranets, portals and content management systems, transacting using e-commerce, integrating internal enterprise applications, integrating with external partners and suppliers, and responding in real-time to changing levels of demand through dynamic e-business and web services. * Part three details a set of critical foundation technologies that must be implemented correctly for the e-business initiative to be successful. These technologies include e-business development languages such as Java, XML and .Net, hardware platforms and their operating systems, security and networking systems, the Internet Domain Name System, and Open Source technologies.
| Author | : Tawfik Jelassi |
| Publisher | : Springer Nature |
| Total Pages | : 793 |
| Release | : 2020-06-28 |
| Genre | : Business & Economics |
| ISBN | : 3030489507 |
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
| Author | : Zheng Qin |
| Publisher | : Springer Nature |
| Total Pages | : 432 |
| Release | : 2022-11-07 |
| Genre | : Computers |
| ISBN | : 9811964386 |
This book mainly discusses the background of e-commerce, the basic knowledge of e-commerce, the basic models of e-commerce, the basic principles of e-commerce and the cases of e-commerce. This book has formed a theoretical system of e-commerce with a clear integration boundary. The introduction of the systematic theory is guided by the background of e-commerce, centered on the model of e-commerce, paved with the principles of e-commerce and integrated with the cutting-edge cases. This book defines the basic concepts, models and principle of e-commerce in the form of mathematical analysis and analyzes the basic theory of e-commerce from the perspective of mathematical model. This enables readers to form an abstract understanding of the connotation and extension of e-commerce. It establishes a knowledge system with the background of social ecology, engineering ecology and innovative ecology, taking the models of e-commerce as the core, the principles of e-commerce as the process, the architecture of e-commerce as the platform and the operation and management of e-commerce as the means to integrate the knowledge into application. This book uses case study to comprehensively analyze and apply the knowledge system involved in e-commerce, combining theoretical research with engineering research. Through this book, readers can systematically master all kinds of theories involved in e-commerce. This book aims at different professional and diverse reader groups. It can be used as the basic books for students of various e-commerce-related specialties.
| Author | : Richard Strasser |
| Publisher | : Routledge |
| Total Pages | : 234 |
| Release | : 2009-09-11 |
| Genre | : Music |
| ISBN | : 1135845190 |
Music Business: The Key Concepts is a comprehensive guide to the terminology commonly used in the music business today. It embraces definitions from a number of relevant fields, including: general business marketing e-commerce intellectual property law economics entrepreneurship In an accessible A-Z format and fully cross-referenced throughout, this book is essential reading for music business students as well as those interested in the music industry.
