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| Author | : Stanley J. Baran |
| Publisher | : |
| Total Pages | : 529 |
| Release | : 2004 |
| Genre | : Mass media |
| ISBN | : 9780072827583 |
Requerimientos del sistema para el disco acompañante: Windows (OS 2000) or Mac (OS 9.x and up), 32 MB RAM, 4x CD-ROM drive. Netscape or Microsoft IE Browser (version 5.x or higher).
| Author | : Richard Campbell |
| Publisher | : Bedford Books |
| Total Pages | : 613 |
| Release | : 2002 |
| Genre | : Mass media and culture |
| ISBN | : 9780312390709 |
Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.
| Author | : Ralph E. Hanson |
| Publisher | : SAGE Publications |
| Total Pages | : 1221 |
| Release | : 2016-10-20 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 150635856X |
Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
| Author | : Peyton Paxson |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 336 |
| Release | : 2018-05-17 |
| Genre | : Social Science |
| ISBN | : 1501329960 |
Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
| Author | : Joseph R. Dominick |
| Publisher | : |
| Total Pages | : 628 |
| Release | : 1996 |
| Genre | : Social Science |
| ISBN | : |
An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.
| Author | : George R. Rodman |
| Publisher | : Addison-Wesley Longman |
| Total Pages | : 568 |
| Release | : 2001 |
| Genre | : Language Arts & Disciplines |
| ISBN | : |
This dynamic new book on introductory mass communication uses a unique narrative approach to help readers understand a broad and constantly changing field while encouraging them to become critical consumers of media. Where did the media come from? Why do media industries do what they do? And why do some of these actions cause controversies? Making Sense of Media employs a three-part narrative framework in every chapter that examines history, industry, and controversies. Important topics such as new technology, globalization, diversity, convergence, and conglomeration are integrated throughout. For anyone interested in learning more about mass communication on an introductory level.
| Author | : John R. Bittner |
| Publisher | : |
| Total Pages | : 468 |
| Release | : 1989 |
| Genre | : Reference |
| ISBN | : |
| Author | : Warren Kendall Agee |
| Publisher | : HarperCollins College |
| Total Pages | : 570 |
| Release | : 1994 |
| Genre | : Mass media |
| ISBN | : 9780673468833 |
Delivers an up-to-date examination of mass communications in the 1990s and beyond. The major emphasis is on recent trends in the field - the increasing international focus of mass communications, the growing multicultural nature of the audiences and the proliferation of new technology.
| Author | : Edwin Emery |
| Publisher | : |
| Total Pages | : 484 |
| Release | : 1973 |
| Genre | : Social Science |
| ISBN | : |
| Author | : Jay Black |
| Publisher | : McGraw-Hill Humanities, Social Sciences & World Languages |
| Total Pages | : 660 |
| Release | : 1988 |
| Genre | : Reference |
| ISBN | : |
In writing the second edition of Introduction to Mass Communication, we continue the main thrust found in the first edition. We have attempted to analyze the mass communication empires on their own terms, to recognize them for what they are--large, sometimes monolithic industries established to earn a profit as well as to serve the interests of their customers. The media are studied here within the broad contexts in which they operate. Technological, economic, political, philosophical, and sociological factors are considered throughout.
