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| Author | : John Burnett |
| Publisher | : State University of New York Oer Services |
| Total Pages | : 294 |
| Release | : 2018-07-11 |
| Genre | : Business & Economics |
| ISBN | : 9781641760119 |
"Integrated Marketing" boxes illustrate how companies apply principles.
| Author | : Graeme Drummond |
| Publisher | : Routledge |
| Total Pages | : 296 |
| Release | : 2006-08-11 |
| Genre | : Business & Economics |
| ISBN | : 1136392262 |
Written in a user-friendly way to ensure the information is accessible, Introduction to Marketing Concepts is ideally suited to students that are faced with time-pressures yet need to gain a comprehensive understanding of the main concepts of marketing. The authors focus only on the points that are needed to be able to understand the theory, without the entanglement of additional information. This ensures students do not have to wade through non-essential information to get to grips with the subject. A balance between basic marketing and strategic concepts makes it suitable for all levels. Each chapter contains a series of vignettes to illustrate the theory, with e-marketing perspective evident throughout and a Web-based resource that accompanies the text.
| Author | : Johan Botha |
| Publisher | : Juta and Company Ltd |
| Total Pages | : 348 |
| Release | : 2005-09 |
| Genre | : Business & Economics |
| ISBN | : 9780702165115 |
With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.
| Author | : John J. Burnett |
| Publisher | : Wiley |
| Total Pages | : 0 |
| Release | : 2003-06-12 |
| Genre | : Business & Economics |
| ISBN | : 9780471469483 |
Core Concepts of Marketing is a brief, paperback introduction to marketing principles that leads students to the marketing strategies and tools that practitioners use to market their products. It emphasizes how the various marketing areas work together to create a cohesive strategy.
| Author | : Adrian Palmer |
| Publisher | : Oxford University Press |
| Total Pages | : 575 |
| Release | : 2012-03-29 |
| Genre | : Business & Economics |
| ISBN | : 0199602131 |
This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
| Author | : John Burnett |
| Publisher | : |
| Total Pages | : |
| Release | : 2011 |
| Genre | : Electronic books |
| ISBN | : |
"Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products."--BC Campus website.
| Author | : Chris Hackley |
| Publisher | : SAGE |
| Total Pages | : 193 |
| Release | : 2009-03-19 |
| Genre | : Business & Economics |
| ISBN | : 1446202224 |
`I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all′ - Professor Rob Lawson, University of Otago Does marketing really work for organizations, managers and citizens? How can marketing management be studied and practised critically? This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum, Chris Hackley has produced an indispensable supporting text for upper level, undergraduate and postgraduate Marketing courses. A wide range of issues are covered including: - Historical origins and influences in marketing - Introduction to the concepts of Critical Theory - Marketing ‘orientation’ and the marketing ‘mix’ - Critique of marketing principles - Marketing and strategy - The role of research in marketing - Marketing and managerial ideology - Marketing ethics Each chapter includes Chapter Review questions, Case studies reflecting issues in the chapters, along with supporting case questions and reflections, as well as stimulating practical examples.
| Author | : Bertil Hultén |
| Publisher | : SAGE |
| Total Pages | : 260 |
| Release | : 2020-04-27 |
| Genre | : Business & Economics |
| ISBN | : 1526485966 |
Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future. • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. • The author is one of the most published professors in the field, sharing exclusive expertise and experience. • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
| Author | : Lawrence J. Gitman |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2023-05-19 |
| Genre | : |
| ISBN | : 9781998109319 |
| Author | : Rosalind Masterson |
| Publisher | : SAGE |
| Total Pages | : 609 |
| Release | : 2014-03-25 |
| Genre | : Business & Economics |
| ISBN | : 1446297667 |
*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)
