International Public Relations And Public Diplomacy PDF Download
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Author | : Guy J. Golan |
Publisher | : Peter Lang Incorporated, International Academic Publishers |
Total Pages | : 0 |
Release | : 2015 |
Genre | : Diplomacy |
ISBN | : 9781433126871 |
Download International Public Relations and Public Diplomacy Book in PDF, ePub and Kindle
Written by some of the leading thinkers in the field, the volume provides key lessons regarding global relationship-building and stakeholder engagement. This book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power.
Author | : Guy J. Golan |
Publisher | : Peter Lang Incorporated, International Academic Publishers |
Total Pages | : 0 |
Release | : 2014 |
Genre | : Language Arts & Disciplines |
ISBN | : 9781453914328 |
Download International Public Relations and Public Diplomacy Book in PDF, ePub and Kindle
Written by some of the leading thinkers in the field, the volume provides key lessons regarding global relationship-building and stakeholder engagement. This book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power.
Author | : Kathy Fitzpatrick |
Publisher | : BRILL |
Total Pages | : 328 |
Release | : 2009-10-26 |
Genre | : Political Science |
ISBN | : 9047430646 |
Download The Future of U.S. Public Diplomacy Book in PDF, ePub and Kindle
Public diplomacy has never been more important in international relations. Yet, public diplomacy’s future as a valued national resource and a respected profession is far from certain. Lingering historical misperceptions and contemporary debate regarding public diplomacy’s role and value in protecting and advancing national and international interests threaten public diplomacy’s advancement on both fronts. Grounded in public relations theory and steeped in common sense, this book advances the global debate on public diplomacy’s future by documenting the intellectual and practical development of public diplomacy in the United States and analyzing key challenges ahead. The author’s fresh perspective provides compelling insights into public diplomacy's purpose and value, the conceptual foundations of the discipline, and principles of strategic practice. Based on extensive primary and secondary research, including a comprehensive survey of veteran U.S. public diplomats, the book reveals lessons learned from the U.S. experience in public diplomacy that will be critical in determining public diplomacy's fate in the United States and throughout the world.
Author | : J. Melissen |
Publisher | : Springer |
Total Pages | : 242 |
Release | : 2005-11-22 |
Genre | : Political Science |
ISBN | : 0230554938 |
Download The New Public Diplomacy Book in PDF, ePub and Kindle
After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.
Author | : Michael Kunczik |
Publisher | : Routledge |
Total Pages | : 255 |
Release | : 2016-05-06 |
Genre | : Business & Economics |
ISBN | : 113668901X |
Download Images of Nations and International Public Relations Book in PDF, ePub and Kindle
This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same as that of individuals. States are social systems whose behavior as a rule directly corresponds neither to the motives of their respective leaders nor to those of their populations. However, it is also self-evident that international activities always depend on personal relationships. The studies presented relate to more or less deliberate attempts to induce change in images. Given the interdisciplinary nature of the subject matter, findings made in public relations, advertising research, prejudice research and other fields are also taken into account. Very often it is impossible to distinguish between the image of the nation-state and the images of big enterprises such as Krupp, Ford, or Coca Cola. For this reason, the country of origin effect is also discussed.
Author | : Ansgar Zerfaß |
Publisher | : Springer |
Total Pages | : 432 |
Release | : 2008-05-08 |
Genre | : Language Arts & Disciplines |
ISBN | : 3531909185 |
Download Public Relations Research Book in PDF, ePub and Kindle
This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.
Author | : Sandra L. Braun |
Publisher | : Routledge |
Total Pages | : 96 |
Release | : 2020-01-27 |
Genre | : Business & Economics |
ISBN | : 1000044637 |
Download Public Relations as Public Diplomacy Book in PDF, ePub and Kindle
This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad. This concise history documents the inception, development and rise to popularity of the Monthly Letter, telling the untold story of how a corporate newsletter became a tool of international public diplomacy. The purpose of this writing is to demonstrate the entanglement of the fields of public diplomacy and public relations and to offer a more palatable conceptualization of them as two discrete, but necessary, parts of a whole. It acknowledges the varied soup of contested terminology which surrounds the field of public diplomacy (e.g. corporate diplomacy, cultural diplomacy and economic diplomacy). This work conceptualizes public diplomacy and public relations as two parts of a whole in which the sum is greater than its individual parts, juxtaposing the two fields in relation to one another, diminishing neither. The contents of this work provide a broad overview of the fields of public diplomacy and public relations that could serve as an introduction and discussion point for students and scholars in both fields and offers a specific case study around which lively discussion and additional study can ensue.
Author | : Nicholas J. Cull |
Publisher | : John Wiley & Sons |
Total Pages | : 166 |
Release | : 2019-04-15 |
Genre | : Political Science |
ISBN | : 0745691234 |
Download Public Diplomacy Book in PDF, ePub and Kindle
New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years – nation-branding and partnership – and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future. This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.
Author | : Jia Gao |
Publisher | : Routledge |
Total Pages | : 218 |
Release | : 2016-07-22 |
Genre | : Political Science |
ISBN | : 1317127625 |
Download Global Media and Public Diplomacy in Sino-Western Relations Book in PDF, ePub and Kindle
Many researchers and China observers would agree that understanding how China pursues global communication is critical for assessing its growing soft power. While soft power as a concept has, in many ways, become almost inextricably linked with the PRC's (People's Republic of China) international diplomacy of the twenty-first century, the specific role of global media within soft power diplomacy and the corresponding influence of Western mediated public diplomacy within China is a lacuna that has remained largely unexplored. Moreover, the different Chinese and Western perspectives on the influence of global media and public diplomacy on Sino-Western relations, and the changing role of global media on this crucial aspect of international politics, have not yet been critically examined. This volume presents a broad social science audience with recent innovative scholarship and research findings on global media and public diplomacy concerning Sino-Western relations. It focuses on the implicit nexus between global media and public diplomacy, and their actual utilisation in and impact on the shifting relationships between China and the West. Special attention is given to the changing nature of globalised media in both China and Western nations, and how globalised media is influencing, shaping and changing international politics. The contributions delve deeply into both theory and practice, and focus especially upon the analysis of several key aspects of the issue from both Chinese and Western perspectives. This combination of approaches distinguishes the volume from most other published works on the topic, and greatly enriches our knowledge base in this important contemporary field.
Author | : Efe Sevin |
Publisher | : Springer |
Total Pages | : 258 |
Release | : 2017-02-14 |
Genre | : Political Science |
ISBN | : 3319493345 |
Download Public Diplomacy and the Implementation of Foreign Policy in the US, Sweden and Turkey Book in PDF, ePub and Kindle
This book presents a comprehensive framework, six pathways of connection, which explains the impact of public diplomacy on achieving foreign policy goals. The comparative study of three important public diplomacy practitioners with distinctive challenges and approaches shows the necessity to move beyond soft power to appreciate the role of public diplomacy in global politics. Through theoretical discussions and case studies, six pathways of connection is presented as a framework to design new public diplomacy projects and measure their impact on foreign policy.