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| Author | : Eduardo Da Costa |
| Publisher | : MIT Press |
| Total Pages | : 228 |
| Release | : 2003-02-28 |
| Genre | : Business & Economics |
| ISBN | : 9780262262392 |
Download Global E-Commerce Strategies for Small Businesses Book in PDF, ePub and Kindle
How small businesses can use the Internet and e-commerce to succeed in the global marketplace. Small companies account for a surprising one-third of U.S. exports, and their market share is growing. The Internet has played a major role in helping these companies develop an increasingly powerful international presence. Global E-Commerce Strategies for Small Businesses describes the export opportunities e-commerce holds for small-to-medium size enterprises (SMEs) all over the world. The book is organized in two parts. The first uses examples and case studies of small exporting companies from six countries to show how SMEs and new entrepreneurs are not only successful but also often responsible for job creation, innovation, and economic growth in their regions. It also examines common obstacles to exports such as local and international laws, cultural differences, trade barriers, taxation, and transport infrastructure. The second part covers the steps in setting up a global business: researching business opportunities, identifying and reaching out to customers, building and keeping an online image, closing the deal, and maintaining customer support. Written in a casual, accessible style, the book offers an overview of the tools and services available to help smaller companies flourish in the global marketplace.
| Author | : Nitish Singh |
| Publisher | : Cambridge University Press |
| Total Pages | : 347 |
| Release | : 2012 |
| Genre | : Business & Economics |
| ISBN | : 1107008891 |
Download Localization Strategies for Global E-Business Book in PDF, ePub and Kindle
The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web. This book provides a comprehensive, non-technical guide to leveraging website localization strategies for global e-commerce success.
| Author | : Lee, In |
| Publisher | : IGI Global |
| Total Pages | : 1458 |
| Release | : 2010-02-28 |
| Genre | : Technology & Engineering |
| ISBN | : 1615206124 |
Download Encyclopedia of E-Business Development and Management in the Global Economy Book in PDF, ePub and Kindle
"This research book is a repository for academicians, researchers, and industry practitioners to share and exchange their research ideas, theories, and practical experiences, discuss challenges and opportunities, and present tools and techniques in all aspects of e-business development and management in the digital economy"--Provided by publisher.
| Author | : Ali Farhoomand |
| Publisher | : |
| Total Pages | : 674 |
| Release | : 2001 |
| Genre | : Business & Economics |
| ISBN | : |
Download Global E-commerce Book in PDF, ePub and Kindle
For courses in Electronic Commerce. Global e-Commerce: Text and Cases builds theory, fundamentals and structure to show how business models are being transformed by the evolving business order. It combines the traditional business and economics concepts and the emerging principles and theories to draw a blueprint for the network economy. It also uses a set of rich global case studies to show how companies can use the marketspace to expand their market reach, minimize costs, shorten production and ordering cycle time, and ultimately enhance customer value and loyalty. *A rich mix of 16 full-fledged case studies of companies operating in different parts of the world - Highlight specific contexts within which the new business order is taking shape. *Reinforces the application of concepts covered in the book and places e-commerce in an international context. *An up-to-date set of company vignettes - Highlight a particular problem or challenge. *Allows students to apply concepts in a business environment. *Ten chapters covered in four modules - Module 1: Building a New Business Ecosystem outlines the way in which the three major parts of the emerging e-commerce environment - the markets
| Author | : Sherif Kamel |
| Publisher | : IGI Global |
| Total Pages | : 461 |
| Release | : 2006-01-01 |
| Genre | : Business & Economics |
| ISBN | : 1591403545 |
Download Electronic Business in Developing Countries Book in PDF, ePub and Kindle
"This books tackles issues of e-business with a vision to the future on how to bridge these gaps and close down the barriers between the different corners of the world"--Provided by publisher.
| Author | : Garry Lee |
| Publisher | : CRC Press |
| Total Pages | : 261 |
| Release | : 2014-07-28 |
| Genre | : Business & Economics |
| ISBN | : 1315762226 |
Download E-Commerce, E-Business and E-Service Book in PDF, ePub and Kindle
The 2014 International Conference on E-Commerce, E-Business and E-Service (EEE 2014) was held on May 1-2, 2014, Hong Kong. This proceedings volume assembles papers from various professionals, leading researchers, engineers, scientists and students and presents innovative ideas and research results focused on the progress of E-Commerce, E-Business a
| Author | : Kenneth L. Kraemer |
| Publisher | : Cambridge University Press |
| Total Pages | : 45 |
| Release | : 2006-08-17 |
| Genre | : Business & Economics |
| ISBN | : 1139458167 |
Download Global e-commerce Book in PDF, ePub and Kindle
Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the efficiency, effectiveness, and competitiveness of firms, it is also increasing the complexity of their environments as they have to deal with more business partners and also face greater competition from other firms. This incisive analysis of the diffusion and impact of e-business provides academic researchers, graduates, and MBA students with a solid basis for understanding its likely evolution.
| Author | : Zheng Qin |
| Publisher | : Springer Science & Business Media |
| Total Pages | : 527 |
| Release | : 2010-06-30 |
| Genre | : Computers |
| ISBN | : 3540496459 |
Download Introduction to E-commerce Book in PDF, ePub and Kindle
Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.
| Author | : Lee, In |
| Publisher | : IGI Global |
| Total Pages | : 347 |
| Release | : 2013-09-30 |
| Genre | : Business & Economics |
| ISBN | : 1466645113 |
Download Trends in E-Business, E-Services, and E-Commerce: Impact of Technology on Goods, Services, and Business Transactions Book in PDF, ePub and Kindle
"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--Provided by publisher.
| Author | : Wolfgang Katsch |
| Publisher | : diplom.de |
| Total Pages | : 124 |
| Release | : 2001-11-20 |
| Genre | : Business & Economics |
| ISBN | : 3832447202 |
Download International E-Business Book in PDF, ePub and Kindle
Inhaltsangabe:Abstract: The thesis offers solutions concerning the following questions: - Why is customer loyalty important for long term success of a company? - What are value adding characteristics of E-Business? - How is customer relationship management defined? - How does relationship management help a company in the changing marketplace of E-Business? - How can a company build customer loyalty? - How to follow a step-by-step process in order to build lasting relatinships with customers? - What do best-practice companies manage relationships (including over 10 short case studies and practical experiences) - How to use online communities for customer loyalty? - What does datamining mean in the context of CRM? - How to integrate customers for customization and product innovations? - Why does a database give you the necessary information for knowing your customers? - What is the link between customer satisfaction, differentiation, and long term economic success - What are tools to implement the new approach of customer relationship management? - How to install an complaint management system in E-Business in order to build loyalty? The main objectives of the thesis are show how companies can build loyalty with customer relationship management to combine the concept of customer loyalty with the characteristics of E-BusinessCompanies in E-Business already realize that focusing only on customer acquisition is not enough for lasting success and are therefore intensifying efforts towards customer loyalty. According to recent studies only a small part of the companies know how many visitors they have on their Websites. And only some of them know the number of frequent/loyal buyers. A lack of customer knowledge and relationships with customers can get dangerous, especially in a scenario, where the competitive offer is only one click near by. The benefits of customer loyalty are directly measurable, knowing that the costs of taking care after loyal customers are many times below those of customer acquisition. From a practical point of view the aim of the thesis is to show how companies can build loyal online-customers in order to develop long-term business relationships. Drawing from international management literature, focusing on recently published articles in order to take into consideration the developments in the changing marketplace of information technology. Successful online companies and their practical experience should [...]
