Instructors Manual For Strategic Marketing Cases In Emerging Markets PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Instructors Manual For Strategic Marketing Cases In Emerging Markets PDF full book. Access full book title Instructors Manual For Strategic Marketing Cases In Emerging Markets.
Author | : Atanu Adhikari |
Publisher | : Springer |
Total Pages | : 94 |
Release | : 2017-05-27 |
Genre | : Business & Economics |
ISBN | : 3319526979 |
Download Instructor's Manual for Strategic Marketing Cases in Emerging Markets Book in PDF, ePub and Kindle
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.
Author | : Roger A. Kerin |
Publisher | : |
Total Pages | : 324 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : |
Download Instructor's Manual to Accompany Strategic Marketing Problems Book in PDF, ePub and Kindle
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Author | : Roger A. Kerin |
Publisher | : |
Total Pages | : 533 |
Release | : 1990 |
Genre | : Marketing |
ISBN | : 9780205121304 |
Download Instructor's Manual for Kerin and Peterson Strategic Marketing Problems Book in PDF, ePub and Kindle
Author | : Roger A. Kerin |
Publisher | : |
Total Pages | : 420 |
Release | : 1987 |
Genre | : Marketing |
ISBN | : 9780205103348 |
Download Instructor's Manual to Accompany Strategic Marketing Problems Book in PDF, ePub and Kindle
Author | : Dilip Mutum |
Publisher | : Springer Science & Business Media |
Total Pages | : 159 |
Release | : 2013-09-03 |
Genre | : Business & Economics |
ISBN | : 3642368611 |
Download Marketing Cases from Emerging Markets Book in PDF, ePub and Kindle
Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues. This case study book addresses that need. It is also important and timely in providing a framework for instructors and researchers (both academic and industry) to understand the dynamics occurring in emerging markets. This book is composed of long and short real cases with varying complexity in different sectors including airlines, hotel, fashion, etc. These will cover issues which are unique to the emerging markets (including the BRIC countries) to understand the dynamics occurring in these countries. With its case studies, collection of questions, and real-life marketing examples, this book offers unique benefits to marketing students and educators across the world. A must-have for every marketing course module.
Author | : Dilip S. Mutum |
Publisher | : Springer Nature |
Total Pages | : 252 |
Release | : |
Genre | : |
ISBN | : 3031516893 |
Download Marketing Case Studies in Emerging Markets Book in PDF, ePub and Kindle
Author | : Roger A. Kerin |
Publisher | : Allyn & Bacon |
Total Pages | : 696 |
Release | : 1984 |
Genre | : Business & Economics |
ISBN | : 9780205081042 |
Download Strategic Marketing Problems Book in PDF, ePub and Kindle
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Author | : Roger A. Kerin |
Publisher | : |
Total Pages | : |
Release | : 2009 |
Genre | : |
ISBN | : 9780136106777 |
Download Instructor's Manual [for] Strategic Marketing Problems Book in PDF, ePub and Kindle
Author | : Johansson |
Publisher | : |
Total Pages | : 276 |
Release | : 1996-11 |
Genre | : Business & Economics |
ISBN | : 9780256160529 |
Download Instructor's Manual Book in PDF, ePub and Kindle
Author | : Atanu Adhikari |
Publisher | : |
Total Pages | : 372 |
Release | : 2018 |
Genre | : Marketing |
ISBN | : 9782352402251 |
Download Strategic Marketing Issues in Emerging Markets Book in PDF, ePub and Kindle