Innovation In Advertising And Branding Communication PDF Download
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| Author | : Lluís Mas-Manchón |
| Publisher | : Routledge |
| Total Pages | : 168 |
| Release | : 2020-10-07 |
| Genre | : Business & Economics |
| ISBN | : 1000198278 |
Download Innovation in Advertising and Branding Communication Book in PDF, ePub and Kindle
This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices. The editor combines the perspectives of an international group of scholars to establish new theoretical frameworks and proposes new methodological designs to conduct comprehensive studies in the field. Situated at the intersection between society, communication and psychology, each chapter presents an innovative approach to branding and advertising research. The book explores topics such as social robots, body image in video advertising, brand personality, transmedia personal brands, erotic content in commercial images, and brand fandom communities. Innovation in Advertising and Branding Communication will be a valuable resource for scholars working in the fields of marketing communication, branding and advertising, online communication, sociology, social psychology and linguistics
| Author | : Edd Applegate |
| Publisher | : Scarecrow Press |
| Total Pages | : 213 |
| Release | : 2012-08-17 |
| Genre | : Business & Economics |
| ISBN | : 0810884070 |
Download The Rise of Advertising in the United States Book in PDF, ePub and Kindle
In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include: • P. T. Barnum, master of the advertising “gimmick” • Lydia Pinkham, queen of the patent medicine cure • John Wanamaker, progenitor of modern retail advertising • Albert Lasker, the formulator of “reason why” advertising • Stanley Resor, the consummate market researcher • Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.
| Author | : Creative Social |
| Publisher | : Lulu.com |
| Total Pages | : 296 |
| Release | : 2014-08-20 |
| Genre | : Business & Economics |
| ISBN | : 0956608337 |
Download Hacker, Maker, Teacher, Thief: Advertising's Next Generation Book in PDF, ePub and Kindle
- What does the industry need to do today (not tomorrow) to stay valuable and relevant? - Is digital collaboration the death of idea ownership? - What the f**k do clients know about great advertising? - How can copying make you more original? - I feel connected, but do I feel more human? - How are the porn industry, illegal black market and bitcoins changing online culture today? - Should we make things people want rather than make people want things? - How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation.
| Author | : Dadwal, Sumesh Singh |
| Publisher | : IGI Global |
| Total Pages | : 532 |
| Release | : 2019-11-15 |
| Genre | : Business & Economics |
| ISBN | : 1799801330 |
Download Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer Book in PDF, ePub and Kindle
Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
| Author | : Allan J. Kimmel |
| Publisher | : OUP Oxford |
| Total Pages | : 320 |
| Release | : 2005-11-17 |
| Genre | : Business & Economics |
| ISBN | : 0191557137 |
Download Marketing Communication Book in PDF, ePub and Kindle
Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.
| Author | : Barbosa, Belem |
| Publisher | : IGI Global |
| Total Pages | : 490 |
| Release | : 2024-04-09 |
| Genre | : Business & Economics |
| ISBN | : |
Download Marketing Innovation Strategies and Consumer Behavior Book in PDF, ePub and Kindle
In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.
| Author | : David F. Midgley |
| Publisher | : Routledge |
| Total Pages | : 297 |
| Release | : 2014-09-15 |
| Genre | : Business & Economics |
| ISBN | : 1317657918 |
Download Innovation and New Product Marketing (RLE Marketing) Book in PDF, ePub and Kindle
This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product management and which are not. The author suggests certain systematic procedures by which an organisation can radically improve both its short and long run chances of launching successful new products.
| Author | : Larry D. Kelley |
| Publisher | : Taylor & Francis |
| Total Pages | : 418 |
| Release | : 2022-12-30 |
| Genre | : Business & Economics |
| ISBN | : 1000814602 |
Download Advertising Media Planning Book in PDF, ePub and Kindle
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: • An emphasis throughout on digital and global media planning • New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media • New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia • Discussion questions to foster engagement and understanding A highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.
| Author | : Das, Subhankar |
| Publisher | : IGI Global |
| Total Pages | : 311 |
| Release | : 2020-09-25 |
| Genre | : Business & Economics |
| ISBN | : 1799844218 |
Download Innovations in Digital Branding and Content Marketing Book in PDF, ePub and Kindle
In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.
| Author | : Jakki J. Mohr |
| Publisher | : Pearson Prentice Hall |
| Total Pages | : 584 |
| Release | : 2010 |
| Genre | : Business & Economics |
| ISBN | : 9780136049968 |
Download Marketing of High-technology Products and Innovations Book in PDF, ePub and Kindle
This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
