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How to Win Customers and Keep Them for Life, Revised Edition

How to Win Customers and Keep Them for Life, Revised Edition
Author: Michael LeBoeuf
Publisher: Berkley
Total Pages: 264
Release: 2000-08
Genre: Business & Economics
ISBN:

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One of the nation's foremost business consultants presents a hard-hitting, rewards-and-incentives program for creating a winning sales team. This classic, no-nonsense guide is completely updated for today's computer-driven world.


How to Win Customers and Keep Them for Life

How to Win Customers and Keep Them for Life
Author: Michael LeBoeuf
Publisher: Putnam Publishing Group
Total Pages: 190
Release: 1987
Genre: Business & Economics
ISBN: 9780399133015

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Explains how to avoid dissatisfied customers, stresses the importance of quality customer service, tells how to handle common problems, and suggests a reward system to improve service


Why Customers Come Back

Why Customers Come Back
Author: Manzie R, Lawfer
Publisher: Red Wheel/Weiser
Total Pages: 298
Release: 2003-11-17
Genre: Business & Economics
ISBN: 1632658410

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Loyal customers are the most important asset of any company-more important than land, patents, equipment, or buildings. While finding new customers is often expensive, time-consuming, and ultimately unprofitable, retaining old customers is surprisingly easy and highly profitable. This book is not about slogans, banners, or promotions. It is about discovering and utilizing specific activities that will make your customers buy again and again...and tell the world why everyone else should buy from you too! Learning how to retain customers is important and profitable. Even a seemingly negligible increase in repeat business-just five percent-produces a whopping 60 percent increase in profits. The practical advice in Why Customers Come Back is based on the real buying habits of real customers. The five principles to follow are not brain surgery. Business people, entrepreneurs, corporate leaders, and front-line employees can understand, embrace, and implement them...right now.


Life Is Sales

Life Is Sales
Author: Gary Ford
Publisher: Insomniac Press
Total Pages: 329
Release: 2008
Genre: Business & Economics
ISBN: 1897178743

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Annotation Life is about getting what you want, and sales skills can improve your life. In Life Is Sales, Gary Ford and Connie Bird share their unique perspective on success. Most people resist spelling out what they want, but those who know what they want and know how to ask for it are far more successful in all aspects of life. This book highlights the psychology behind getting people to do what you want and to say yes by using concrete day-to-day examples and making suggestions that will change your life.


How to Win Customers

How to Win Customers
Author: Heinz Goldman
Publisher: Dutton Adult
Total Pages:
Release: 1985-06-03
Genre:
ISBN: 9780801538988

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Managing Knock Your Socks Off Service

Managing Knock Your Socks Off Service
Author: Chip Bell
Publisher: AMACOM
Total Pages: 250
Release: 2013-05-01
Genre: Business & Economics
ISBN: 0814432050

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You may have your industry’s most prolific product or service in the marketplace, but your customers’ loyalty and checkbooks will only go as far as your customer service will allow. In the end, customers will not recognize the minor advantages of your superior product, but poor customer service will stand out like the Vegas strip on a moonless night. So the most vital question any manager or business owner can ask themselves today is, how well are you training, coaching, and supporting your company’s frontline employees?The invaluable, must-have Managing Knock Your Socks Off Service shows managers and supervisors how to: • Find and retain service-oriented people • Understand customer needs, expectations, and desires • Build a service vision • Design a user-friendly service delivery process • Involve and inspire employees • Recognize and reward good performance Fully updated with new chapters on: learning from lost customers; inciting passion and incentivizing service; fostering trust; and delivering great customer experiences online, this indispensable resource provides absolutely everything managers need to ensure their frontline employees become their company's biggest asset.


Customer Intimacy

Customer Intimacy
Author: Fred Wiersema
Publisher: Claremont
Total Pages: 221
Release: 1998
Genre: Customer relations
ISBN: 9780006388395

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Originally published in 1987, this paperback, from the author of THE DISCIPLINE OF MARKET LEADERS demonstrates how companies can profit from establishing more co-operative customer-supplier relationships and describes how customer intimacy works, how to implement it and what pitfalls to look out for. Illustrated with examples from top companies.


Simply Better

Simply Better
Author: Patrick Barwise
Publisher: Harvard Business Press
Total Pages: 238
Release: 2004
Genre: Business & Economics
ISBN: 9780875843988

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In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.


180 Ways to Walk the Customer Service Talk

180 Ways to Walk the Customer Service Talk
Author: Eric Lee Harvey
Publisher: The Walk The Talk Company
Total Pages: 60
Release: 1999
Genre: Consumer satisfaction
ISBN: 9781885228345

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180 Ways To Walk The Customer Service Talk is the resource you'll want to read and distribute to every person in your organization. Packed with powerful strategies and tips to cultivate world-class customer service, this handbook promises to be the answer to getting everyone "Walking The Customer Service Talk" and building a reputation of service integrity. At its low price, if everyone adopts just a few ideas to help ensure customers come back again, this book will pay for itself. All employees at every level of the organization need this powerful guide ... from front line employees, to call center representatives, sales people, telemarketers, managers, client services and marketing teams.


Customer Loyalty Guaranteed

Customer Loyalty Guaranteed
Author: Chip R Bell
Publisher: Adams Media
Total Pages: 0
Release: 2007-11-01
Genre: Business & Economics
ISBN: 9781598694680

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Amidst a wealth of products and services, customers are hearing one message more consistently than ever before: "Buy from us...or not...your business isn't that important." How are companies sending the message? By giving their customers boring, apathetic, impatient, and uninspired service. An organization's commercial success is incumbent upon making customers feel valued. Customer Loyalty Guaranteed shows leaders at all levels how to awaken the "spirit to serve" in every employee. Included are: * The seven customer service personalities that build unbreakable customer loyalty--and how to manage them * Leadership practices that organizations must embrace to be service superstars * Practices for maintaining remarkable service over the longterm Customer service gurus Chip Bell and John Patterson provide fresh concepts on how organizations must deal with today's "new" customer, and show companies how to infuse their organizations with passion that customers will connect to. AUTHOR: Chip R. Bell (Dallas, TX) is founder of the Dallas-based Chip Bell Group and one of the nation's leading experts on customer service. Leadership Excellence magazine named him one of the 50 most influential leadership authorities in the United States. His previous books, including Magnetic Service, Customers as Partners, and Managing Knock Your Socks Off Service, have all been on bestseller lists and widely translated around the world. John R. Patterson (Atlanta, GA) is founder and President of the Atlanta-based Progressive Insights, a Chip Bell Group alliance partner. His consulting practice specializes in helping organizations manage complex culture change built around customer and employee loyalty. His articles have appeared in Customer Relationship Management and Leadership Excellence.