How to Win Customers and Keep Them for Life
Author | : Michael LeBoeuf |
Publisher | : |
Total Pages | : 190 |
Release | : 1989 |
Genre | : Customer relations |
ISBN | : |
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Author | : Michael LeBoeuf |
Publisher | : |
Total Pages | : 190 |
Release | : 1989 |
Genre | : Customer relations |
ISBN | : |
Author | : Michael LeBoeuf |
Publisher | : Berkley |
Total Pages | : 264 |
Release | : 2000-08 |
Genre | : Business & Economics |
ISBN | : |
One of the nation's foremost business consultants presents a hard-hitting, rewards-and-incentives program for creating a winning sales team. This classic, no-nonsense guide is completely updated for today's computer-driven world.
Author | : Manzie R, Lawfer |
Publisher | : Red Wheel/Weiser |
Total Pages | : 298 |
Release | : 2003-11-17 |
Genre | : Business & Economics |
ISBN | : 1632658410 |
Loyal customers are the most important asset of any company-more important than land, patents, equipment, or buildings. While finding new customers is often expensive, time-consuming, and ultimately unprofitable, retaining old customers is surprisingly easy and highly profitable. This book is not about slogans, banners, or promotions. It is about discovering and utilizing specific activities that will make your customers buy again and again...and tell the world why everyone else should buy from you too! Learning how to retain customers is important and profitable. Even a seemingly negligible increase in repeat business-just five percent-produces a whopping 60 percent increase in profits. The practical advice in Why Customers Come Back is based on the real buying habits of real customers. The five principles to follow are not brain surgery. Business people, entrepreneurs, corporate leaders, and front-line employees can understand, embrace, and implement them...right now.
Author | : Michael LeBoeuf |
Publisher | : Putnam Publishing Group |
Total Pages | : 190 |
Release | : 1987 |
Genre | : Business & Economics |
ISBN | : 9780399133015 |
Explains how to avoid dissatisfied customers, stresses the importance of quality customer service, tells how to handle common problems, and suggests a reward system to improve service
Author | : Heinz Goldman |
Publisher | : Dutton Adult |
Total Pages | : |
Release | : 1985-06-03 |
Genre | : |
ISBN | : 9780801538988 |
Author | : Art Weinstein |
Publisher | : CRC Press |
Total Pages | : 323 |
Release | : 2012-02-24 |
Genre | : Business & Economics |
ISBN | : 1439861285 |
A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of customers’ desires. And, consequently, customer experiences often fall far short of expectations. Written by an expert with more than fifteen years of experience, Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition benchmarks the best companies and shows you what it truly means to create world-class value for customers. The book is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It explores key marketing planning issues that emphasize relationship management strategies to keep customers happy. See What’s New in the Third Edition: New topics include: Business models Co-creation of value Corporate entrepreneurship Customer experience management Customer value metrics Net promoter score Image Innovation Social media Expanded coverage of: Customer relationship management E-business opportunities Written as an academic textbook for use in MBA programs, the book is highly readable, practical, and action-oriented, giving managers at all levels of experience guidance on how to improve marketing operations and create customer-centric organizations. It explains valuable tools such as customer value funnel, customer value assessment, service-quality-image-price (SQIP) analysis, and CRM models. Each chapter has a customer value insight checklist, action items, and informative figures and tables. This revised edition addresses current trends in value-adding business practice, from understanding how to drive a market and find new ventures to the rise in customer importance of the online arena and new models and metrics for customer loyalty and retention. Great companies amaze and delight customers — Superior Customer Value offers a strategic blueprint to learn from the market leaders and apply those lessons to your organization. Art Weinstein discusses the book in several videos on the CRC Press YouTube Channel.
Author | : Gary Ford |
Publisher | : Insomniac Press |
Total Pages | : 329 |
Release | : 2008 |
Genre | : Business & Economics |
ISBN | : 1897178743 |
Annotation Life is about getting what you want, and sales skills can improve your life. In Life Is Sales, Gary Ford and Connie Bird share their unique perspective on success. Most people resist spelling out what they want, but those who know what they want and know how to ask for it are far more successful in all aspects of life. This book highlights the psychology behind getting people to do what you want and to say yes by using concrete day-to-day examples and making suggestions that will change your life.
Author | : Frances X. Frei |
Publisher | : Harvard Business Press |
Total Pages | : 262 |
Release | : 2012 |
Genre | : Customer relations |
ISBN | : 1422133311 |
Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer management systems.
Author | : Flavio Martins |
Publisher | : AMACOM |
Total Pages | : 251 |
Release | : 2015-09-23 |
Genre | : Business & Economics |
ISBN | : 0814436250 |
Your prices can be beat. Your product can be improved upon. Your service is provided by others. But one key aspect about your company that cannot be duplicated or outdone is the unique, outstanding customer service experience that you continually provide for your customers. In Win the Customer, companies can learn practical, powerful techniques for energizing the way they interact with the people who drive their business, distinguishing themselves from the competition by providing their customers with something truly special. Author and vice president of operations Flavio Martin, named by the Huffington Post as a “most influential social customer service pro,” fills his invaluable guide with examples and inspiration in order to show readers how to:• Align the business around a customer service mission• Make every employee a customer service agent• Create an environment in which exceptional service experiences can happen• Humanize customer service, virtually and in person• Empower employees to find innovative solutions• All the random acts of WOW--they’re often the most memorable• And much moreProducts and prices can only get you in the door with new customers. But exceptional customer service will keep them lifelong fans. Win the Customer is your guidebook for building your fan base!
Author | : Patrick Barwise |
Publisher | : Harvard Business Press |
Total Pages | : 238 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : 9780875843988 |
In this radically conservative book, the authors advocate a back-to-basics approach to marketing that replaces the relentless quest for differentiation with a relentless focus on these types of basic customer needs The authors’ research shows that most companies have been ignoring the basics for too long. At the heart of the authors’ approach is a view of why customers buy what they do. Barwise and Meehan argue that marketers must understand what customers want from the entire product or service category. So rather than focus on new luxury attributes for a specific car —marketers need to understand what basic needs customers have for automobiles in general (ie: safety, handling, etc). Once they figure that out—they need to deliver on those basic needs better than everyone else.