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How to Win Customers

How to Win Customers
Author: Heinz Goldman
Publisher: Dutton Adult
Total Pages:
Release: 1985-06-03
Genre:
ISBN: 9780801538988

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Win the Customer

Win the Customer
Author: Flavio Martins
Publisher: AMACOM
Total Pages: 251
Release: 2015-09-23
Genre: Business & Economics
ISBN: 0814436250

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Your prices can be beat. Your product can be improved upon. Your service is provided by others. But one key aspect about your company that cannot be duplicated or outdone is the unique, outstanding customer service experience that you continually provide for your customers. In Win the Customer, companies can learn practical, powerful techniques for energizing the way they interact with the people who drive their business, distinguishing themselves from the competition by providing their customers with something truly special. Author and vice president of operations Flavio Martin, named by the Huffington Post as a “most influential social customer service pro,” fills his invaluable guide with examples and inspiration in order to show readers how to:• Align the business around a customer service mission• Make every employee a customer service agent• Create an environment in which exceptional service experiences can happen• Humanize customer service, virtually and in person• Empower employees to find innovative solutions• All the random acts of WOW--they’re often the most memorable• And much moreProducts and prices can only get you in the door with new customers. But exceptional customer service will keep them lifelong fans. Win the Customer is your guidebook for building your fan base!


Uncommon Service

Uncommon Service
Author: Frances X. Frei
Publisher: Harvard Business Press
Total Pages: 262
Release: 2012
Genre: Customer relations
ISBN: 1422133311

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Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer management systems.


Win New Customers

Win New Customers
Author: Jean Ginzburg
Publisher: Createspace Independent Publishing Platform
Total Pages: 84
Release: 2017-09-20
Genre:
ISBN: 9781977601704

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You don't know where to begin. You are frustrated because you don't know all the strategies and tactics to grow your business. You are all over the place-starting one thing, finding that at first sight it might not be working and giving up. Then jumping to the next shiny thing and only to find that, it too has failed. This is known in the community as "shiny object syndrome." You love your idea or product but you don't know how to use digital marketing as a channel for your business. You also feel overwhelmed at all the steps needed to take to get to the final destination and it makes you uneasy. And on top of all that, you are getting customers haphazardly. One month you might have a ton of customers, the next months it's crickets. You have an amazing business and a solid product. And I know you want to get there! I know you want to feel successful. You want to get to the point where you know what you need to do to create a strategy for your business. You understand how to execute on next steps. You don't feel like digital marketing makes your head hurt or is too complex and complicated. You understand all the main components of digital marketing and you know how to use each of the components and at which time. You see your business growing and are excited you've created a successful venture. With this book, I can take you there! I can get you to where you WANT to be. You have probably tried from one to dozens of books, courses and paid programs targeted to entrepreneurs. These courses typically lure entrepreneurs in with amazing results and stretched stories of how someone, somewhere has made thousands of dollars utilizing this one method that will make you rich. This book is different. And do you know why? Because this framework has been refined and perfected over five years. This isn't just a quick system that I set up. This is a framework that worked for my business AND my clients' businesses. This book goes through all the aspects of customer acquisition. You don't need to buy multiple books for how to create funnels or how to run Facebook ads. This book contains the ultimate guide to how to find new customers. This framework is a long-term investment in your business. This isn't about making a quick buck. If you want to invest in your business to have as your own for your revenue stream or to eventually sell, this formula I used to grow my clients' businesses from several thousand dollars per month to 7 figures per year can help you do that.


Optimize

Optimize
Author: Lee Odden
Publisher: John Wiley & Sons
Total Pages: 259
Release: 2012-04-17
Genre: Business & Economics
ISBN: 1118167775

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Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.


How to Win Customers and Keep Them for Life, Revised Edition

How to Win Customers and Keep Them for Life, Revised Edition
Author: Michael LeBoeuf
Publisher: Berkley
Total Pages: 264
Release: 2000-08
Genre: Business & Economics
ISBN:

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One of the nation's foremost business consultants presents a hard-hitting, rewards-and-incentives program for creating a winning sales team. This classic, no-nonsense guide is completely updated for today's computer-driven world.


Why Customers Leave (and How to Win Them Back)

Why Customers Leave (and How to Win Them Back)
Author: David Avrin
Publisher: Red Wheel/Weiser
Total Pages: 228
Release: 2019-04-01
Genre: Business & Economics
ISBN: 1632658372

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+++ Named One of Forbes Top 10 Books Of 2019 +++ "If you have become tired of spinning your wheels and watching clients leave without warning, this book will show you how to foster genuine interactions, such as through video, rather than pursuing one-off 'wow' moments." --Forbes Discover the 24 reasons people are leaving you for competitors and how to win them back. In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the very visible reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects. In the book, David explores and articulates the disturbing new dynamic that has arisen from easy-to-find, one-click-away, at-your-fingertips options: “We have become a world of impatient, intolerant and demanding customers, and we move on quickly if inconvenienced in any way. Don’t blame the millennials! We have seen the enemy, and it is all of us.”


How to Win Customers in the Digital World

How to Win Customers in the Digital World
Author: Peter Vervest
Publisher: Springer
Total Pages: 0
Release: 2012-09-09
Genre: Business & Economics
ISBN: 9783642630651

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Providing a template for seizing the opportunities offfered by digital business technologies, this book presents six real-life cases to demonstrate both the power and risks involved. The authors - both experienced professionals in management education and telecommunications - introduce Total Action concepts and methodologies - where every activity inside the organization is directly relevant for its customers. Winners use these to make front-line people the point of decision making, to unlock information about customers, and to manage the fulfillment of their commitments. The result is a discovery tour of new management concepts that will help your business triumph in todays digital world. From the reviews: "This book is mandatory reading for every manager and professional." - Thomas Middelhoff, Chairman & CEO Bertelsmann AG; "This is a powerful and straightforward starting point for all managers and organizations seeking to master the new frontiers of business." A.-W. Scheer, Chairman of the Supervisory Board IDS Scheer AG


Winning on Purpose

Winning on Purpose
Author: Fred Reichheld
Publisher: Harvard Business Press
Total Pages: 159
Release: 2021-12-07
Genre: Business & Economics
ISBN: 1647821797

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Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.