How To Design A Logo PDF Download
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Author | : SendPoints SP |
Publisher | : |
Total Pages | : 208 |
Release | : 2021-03 |
Genre | : |
ISBN | : 9789887928423 |
Download How to Design a Logo Book in PDF, ePub and Kindle
Logo design is a systematic and integrated work. Logo designers are obliged to learn about market positioning, to communicate effectively with client, and conceive an idea thoroughly before a quick and precise execu-tion is possible. Focusing on design thinking, the book showcases an array of distinguished logos, which fall into four categories: typogra-phy, plants, animals, and geometry. As a practical guide, it also introduces the step-by-step design process of each logo.
Author | : David Airey |
Publisher | : New Riders |
Total Pages | : 218 |
Release | : 2009-12-20 |
Genre | : Computers |
ISBN | : 0321702727 |
Download Logo Design Love Book in PDF, ePub and Kindle
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last
Author | : Steven Heller |
Publisher | : Laurence King Publishing |
Total Pages | : 0 |
Release | : 2019-08-06 |
Genre | : Design |
ISBN | : 9781786274120 |
Download The Logo Design Idea Book Book in PDF, ePub and Kindle
The Logo Design Idea Book is an accessible introduction to the key elements of good logo design, including insights into the logos of iconic brands. This guide is an indispensable resource for anyone looking to learn the basic about designing a logo. The book introduces the key elements of good logo design and is perfect for graphic design and branding inspiration. Written by Steven Heller and Gail Anderson, world's leading authorities on design, The Logo Design Idea Book includes 50 logo examples of good ideas in the service of representation, reputation and identification. Arrows, swashes, swooshes, globes, sunbursts and parallel, vertical and horizontal lines, words, letters, shapes and pictures. Logos are the most ubiquitous and essential of all graphic design devices, representing ideas, beliefs and, of course, things. They primarily identify products, businesses and institutions but they are also associated, hopefully in a positive way, with the ethos or philosophy of those entities. Perfect for students, beginners or anyone curious about logo design! Chapters include: Give personality to letters Develop a memorable monogram Make a symbol carry the weight Transform from one identity to another Make a mnemonic Illustrate with wit and humor Include secret signs Get more design inspiration from other Idea Books: The Graphic Design Idea Book The Illustration Idea Book The Typography Idea Book
Author | : Douglas Davis |
Publisher | : Simon and Schuster |
Total Pages | : 208 |
Release | : 2016-06-14 |
Genre | : Design |
ISBN | : 1440341559 |
Download Creative Strategy and the Business of Design Book in PDF, ePub and Kindle
"The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.
Author | : Paul Rand |
Publisher | : Yale University Press |
Total Pages | : 233 |
Release | : 2017-01-01 |
Genre | : Design |
ISBN | : 0300230915 |
Download Design, Form, and Chaos Book in PDF, ePub and Kindle
Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centerpiece of the book consists of seven design portfolios - with diagrams and ultimate choices - that Rand used to present his logos to clients such as Next, IDEO, and IBM.
Author | : David Airey |
Publisher | : Pearson Education |
Total Pages | : 241 |
Release | : 2015 |
Genre | : Art |
ISBN | : 0321985206 |
Download Logo Design Love Book in PDF, ePub and Kindle
In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.
Author | : Michael Evamy |
Publisher | : Laurence King Publishing |
Total Pages | : 0 |
Release | : 2020-08-18 |
Genre | : Design |
ISBN | : 9781786275813 |
Download Logo, revised edition Book in PDF, ePub and Kindle
'The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.' – Michael Bierut of Pentagram Design, on the first edition of Logo This bestselling logo bible has provided graphic designers with an indispensable reference source for over a decade, and over 300 new logos have been added to this fully revised and updated edition. All the logos are grouped into categories such as crosses, stars, crowns, animals, and people, and are shown in black and white to emphasize the visual form of the logos. This offers designers a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of designer, and by industrial sector for ease of use.
Author | : Yasaburō Kuwayama |
Publisher | : Rockport Publishers |
Total Pages | : 504 |
Release | : 1987 |
Genre | : Law |
ISBN | : |
Download Trademarks & Symbols of the World Book in PDF, ePub and Kindle
Includes 5,800 trademarks, service marks, symbols etc. by 1,300 designers from 38 countries.
Author | : |
Publisher | : |
Total Pages | : 108 |
Release | : 2019 |
Genre | : Architecture in art |
ISBN | : 9780993581281 |
Download Architectural Logos Book in PDF, ePub and Kindle
Architectural Logos' contains a wonderful selection of logos, trademarks, and symbols from around the world formed of architectural elements such as houses, buildings, windows, stairs, and doors. The book is a collection of work from some of the most talented designers around the world including Anagrama, Bond Creative Agency, Civilization, Fuzzco, Garbett, Grand Deluxe, Stefan Kanchev, Lundgren+Lindqvist, Richard Robinson Design, and many more.
Author | : Charlotte Rivers |
Publisher | : Rockport Publishers |
Total Pages | : 160 |
Release | : 2010-02-01 |
Genre | : Design |
ISBN | : 9782888931041 |
Download Logo-Art Book in PDF, ePub and Kindle
Logo-Art showcases an international collection of exemplary and innovative logo design. The book examines logos both as two-dimensional designs and also in their three-dimensional contexts, exploring both the creative inspiration and the logistics behind the work. Each chapter covers a particular industry—travel and tourism, food and drink, music and entertainment, fashion and lifestyle, charities and services, etc.—and discusses the specific requirements for logos in that sector.