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The Rise and Fall of Mass Marketing (RLE Marketing)

The Rise and Fall of Mass Marketing (RLE Marketing)
Author: Richard S. Tedlow
Publisher: Routledge
Total Pages: 246
Release: 2014-09-15
Genre: Business & Economics
ISBN: 1317663004

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This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. This highly international volume draws contributors from the USA, Europe and Japan, and from a variety of academic disciplines, including marketing, economics and business history. Chapters provide detailed analysis of the marketing of a range of products including cars, washing machines, food retailing, Scotch whisky, computers, financial services and wheat.


The History of the Decline and Fall of the Roman Empire Volume 8

The History of the Decline and Fall of the Roman Empire Volume 8
Author: Edward Gibbon
Publisher: Palala Press
Total Pages: 498
Release: 2015-12-05
Genre:
ISBN: 9781347421888

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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.


John Pearce and the Rise of the Mass Food Market in London, 1870–1930

John Pearce and the Rise of the Mass Food Market in London, 1870–1930
Author: David W. Gutzke
Publisher: Springer Nature
Total Pages: 257
Release: 2019-11-09
Genre: History
ISBN: 3030270955

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At the center of sweeping change to food retailing practices in Victorian and Edwardian England lies one man: John Pearce. An innovative businessman and a quintessential rags-to-riches success story, Pearce was at the forefront of the rise of the mass food market in London. With his catering company Pearce & Plenty, he fed millions of workers who wanted fast, nutritious, and tasty food. David W. Gutzke mines a wide range of primary sources to offer a portrait of a pivotal figure in London and a leader of the temperance catering movement who had “done more than can be readily recognised to render London a sober city.” By studying Pearce’s companies as well as those of his competitors, this book documents a half century of changing consumption habits in London.


Library of World History

Library of World History
Author:
Publisher:
Total Pages: 566
Release: 1914
Genre: World history
ISBN:

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Globalization and the Rise of Mass Education

Globalization and the Rise of Mass Education
Author: David Mitch
Publisher: Springer Nature
Total Pages: 338
Release: 2019-10-24
Genre: Business & Economics
ISBN: 3030254178

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This edited collection explores the historical determinants of the rise of mass schooling and human capital accumulation based on a global, long-run perspective, focusing on a variety of countries in Europe, the Middle East, Asia, Africa and the Americas. The authors analyze the increasing importance attached to globalization as a factor in how social, institutional and economic change shapes national and regional educational trends. Although recent research in economic history has increasingly devoted more attention to global forces in shaping the institutions and fortunes of different world regions, the link and contrast between national education policies and the forces of globalization remains largely under-researched within the field. The globalization of the world economy, starting in the nineteenth century, brought about important changes that affected school policy itself, as well as the process of long-term human capital accumulation. Large migrations prompted brain drain and gain across countries, alongside rapid transformations in the sectoral composition of the economy and demand for skills. Ideas on education and schooling circulated more easily, bringing about relevant changes in public policy, while the changing political voice of winners and losers from globalization determined the path followed by public choice. Similarly, religion and the spread of missions came to play a crucial role for the rise of schooling globally.


The Early History of Charles James Fox

The Early History of Charles James Fox
Author: George Otto Trevelyan
Publisher:
Total Pages: 670
Release: 1880
Genre: Great Britain
ISBN:

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"Charles James Fox PC (24 January 1749 ? 13 September 1806), styled The Honourable from 1762, was a prominent British Whig statesman whose parliamentary career spanned thirty-eight years of the late 18th and early 19th centuries and who was particularly noted for being the arch-rival of William Pitt the Younger. His father was a leading Whig and Fox rose to prominence in the House of Commons as a forceful and eloquent speaker with a notorious and colourful private life, though his opinions were rather conservative and conventional. However, with the coming of the American War of Independence and the influence of the Whig Edmund Burke, Fox's opinions evolved into some of the most radical ever to be aired in the Parliament of his era."--Wikipedia.