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Attention! This Book Will Make You Money

Attention! This Book Will Make You Money
Author: Jim F. Kukral
Publisher: John Wiley & Sons
Total Pages: 306
Release: 2010-07-16
Genre: Business & Economics
ISBN: 0470880686

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Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.


Getting Attention

Getting Attention
Author: Susan Y Kohl
Publisher: Routledge
Total Pages: 198
Release: 2012-05-23
Genre: Business & Economics
ISBN: 1136400877

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Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you need without spending a lot of money. You'll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields. Whether you're a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, Getting Attention can help you successfully position your product or service for success.


Can I Have Your Attention?

Can I Have Your Attention?
Author: Curt Steinhorst
Publisher: John Wiley & Sons
Total Pages: 262
Release: 2017-10-09
Genre: Self-Help
ISBN: 111939046X

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"A must read for anyone in the business of leading others." Ken May, CEO of Top Golf; former CEO of Fedex "If you want your team to stay focused, you will want to read Can I Have Your Attention?" Chester Elton, New York Times Best-Selling author of All In, The Carrot Principle and What Motivates Me Inspire better work habits. Focus your team. Get stuff done in the constantly connected workplace. As our workloads expand, attention has never been more valuable. Or more difficult to keep. In Can I Have your Attention?, Curt Steinhorst shows business leaders how to cut through the noise and get their employees back to work. Curt has spent years helping Fortune 500 companies overcome distraction and achieve focus. With technology creating endless opportunites to "improve productivity", people spend so much time responding to the interruptions that they've lost the ability to focus and do their jobs. Yet, the potential for harnessing the power of your team's attention has never been greater--if you can capture it. You'll learn how to: Implement a comprehensive organizational strategy to increase focus and overcome digital distraction. Take back control of the technology in your organization and life. Establish a Communication Compact, defining how, when, and why your team will communicate with each other. Create a "vault" to increase productivity, decrease stress, and boost your creativity. Free yourself and your employees from the never-ending flood of emails and messages. Achieve unmatched focus in the age of distraction. The smartphone isn't going away. Learn the simple rules and guidelines that will improve focus and create the mental space needed for your people to work to their full potential.


Let's Talk About Needing Attention

Let's Talk About Needing Attention
Author: Joy Berry
Publisher:
Total Pages: 34
Release: 2020-10-31
Genre:
ISBN: 9781636171081

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"Let's Talk About Needing Attention" (Let's Talk About series) helps children understand their need for attention and teaches children that they may not always be able to get the attention that they want. "Needing Attention" offers advice on how to wait patiently for attention, as well as positive ways to achieve getting that attention.


Getting Attention

Getting Attention
Author: Susan Y Kohl
Publisher: Routledge
Total Pages: 195
Release: 2012-05-23
Genre: Business & Economics
ISBN: 1136400885

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Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you need without spending a lot of money. You'll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields. Whether you're a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, Getting Attention can help you successfully position your product or service for success.


The Attention Merchants

The Attention Merchants
Author: Tim Wu
Publisher: Vintage
Total Pages: 434
Release: 2017-09-19
Genre: Business & Economics
ISBN: 0804170045

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From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.


Delivered from Distraction

Delivered from Distraction
Author: Edward M. Hallowell, M.D.
Publisher: Ballantine Books
Total Pages: 418
Release: 2005-12-27
Genre: Psychology
ISBN: 0345490983

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“If you read only one book about attention deficit disorder, it should be Delivered from Distraction.”—Michael Thompson, Ph.D., New York Times bestselling co-author of Raising Cain In 1994, Driven to Distraction sparked a revolution in our understanding of attention deficit disorder. Widely recognized as the classic in the field, the book has sold more than a million copies. Now a second revolution is under way in the approach to ADD, and the news is great. Drug therapies, our understanding of the role of diet and exercise, even the way we define the disorder–all are changing radically. And doctors are realizing that millions of adults suffer from this condition, though the vast majority of them remain undiagnosed and untreated. In this new book, Drs. Edward M. Hallowell and John J. Ratey build on the breakthroughs of Driven to Distraction to offer a comprehensive and entirely up-to-date guide to living a successful life with ADD. As Hallowell and Ratey point out, “attention deficit disorder” is a highly misleading description of an intriguing kind of mind. Original, charismatic, energetic, often brilliant, people with ADD have extraordinary talents and gifts embedded in their highly charged but easily distracted minds. Tailored expressly to ADD learning styles and attention spans, Delivered from Distraction provides accessible, engaging discussions of every aspect of the condition, from diagnosis to finding the proper treatment regime. Inside you’ll discover • whether ADD runs in families • new diagnostic procedures, tests, and evaluations • the links between ADD and other conditions • how people with ADD can free up their inner talents and strengths • the new drugs and how they work, and why they’re not for everyone • exciting advances in nonpharmaceutical therapies, including changes in diet, exercise, and lifestyle • how to adapt the classic twelve-step program to treat ADD • sexual problems associated with ADD and how to resolve them • strategies for dealing with procrastination, clutter, and chronic forgetfulness ADD is a trait, a way of living in the world. It only becomes a disorder when it impairs your life. Featuring gripping profiles of patients with ADD who have triumphed, Delivered from Distraction is a wise, loving guide to releasing the positive energy that all people with ADD hold inside. If you have ADD or care about someone who does, this is the book you must read. Praise for Delivered from Distraction “The definitive source of information on attention deficit disorder.”—Harold S. Koplewicz, M.D., director, Child Study Center, New York University School of Medicine “A deeply wise and truly helpful book, written with frankness, humor, and tremendous empathy.”—Perri Klass, M.D., co-author of Quirky Kids


How To Get Your Prospect’s Attention and Keep It!

How To Get Your Prospect’s Attention and Keep It!
Author: Keith Schreiter
Publisher: Fortune Network Publishing Inc.
Total Pages: 98
Release: 2019-10-26
Genre: Business & Economics
ISBN: 194819743X

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Two distributors meet the same prospect. One distributor gains a new team member. The other walks away empty-handed. What was the difference? The words they used. Certain phrases hold our prospects’ attention long enough for us to deliver our sales message. Prospects have one focused thought at a time. We want that thought to be about us. The most important currency of this century? Attention. Everyone is fighting for our prospects’ attention. Intrusive ads, notifications, shiny objects, constant messaging and more combine to pull our prospects’ attention away from our offer. We want effective phrases for: Clearing distractions from our prospects’ minds. Closing our prospects. Getting final decisions. Reading our prospect's minds. Engaging prospects during presentations. Removing rejection. Bonding with our future team members. In seconds, we can take control of our prospects’ minds and deliver our concise message. Now they can fairly decide if our sales message will serve them or not. Getting attention is the easy part. Keeping that attention requires using these magic phrases to ward off distractions. The rewards are huge when we master the art of controlling attention. We deliver a great sales message and prospects hear it. Prospects are smart. They have common sense. They will gladly take action on what serves them best. Stop delivering presentations, sales messages, and benefits to prospects who are not mentally engaged. Instead, make full use of these magic phrases and become the most interesting person of the moment. Order your copy now!


Get Their Attention!

Get Their Attention!
Author: Sean O'Flynn
Publisher: Routledge
Total Pages: 161
Release: 2013-12-19
Genre: Education
ISBN: 1134014309

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Classroom management is key to a successful teaching career. This book has survival advice for NQTs as well as ideas to develop the skills of more experienced teachers. It should: appeal directly to the reader with engaging examples from real classrooms; help readers to cope with every aspect of school life, including the staff room and teacher/parent meetings; and enable readers to pre-empt general classroom management problems.


How to Get Your Husband's Attention

How to Get Your Husband's Attention
Author: David Hawkins
Publisher: Harvest House Publishers
Total Pages: 225
Release: 2008-03-01
Genre: Religion
ISBN: 0736922598

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In this concise and inspiring guide, Hawkins offers straightforward, intelligent answers to nagging questions women face in dealing with this sensitive topic: How can a wife get a husband's undivided attention?