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Game Thinking

Game Thinking
Author: Amy Jo Kim
Publisher: Gamethinking.IO
Total Pages: 214
Release: 2018-05-25
Genre: Games
ISBN: 9780999788547

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During her time working on genre-defining games like The Sims, Rock Band, and Ultima Online, Amy Jo learned that customers stick with products that help them get better at something they care about, like playing an instrument or leading a team. Amy Jo has used her insights from gaming to help hundreds of companies like Netflix, Disney, The New York Times, Ubisoft and Happify innovate faster and smarter, and drive long-term engagement.


Game Theory

Game Theory
Author: 50MINUTES,
Publisher: 50 Minutes
Total Pages: 43
Release: 2015-09-02
Genre: Business & Economics
ISBN: 2806265886

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The art of thinking strategically This book is a practical and accessible guide to understanding and implementing game theory, providing you with the essential information and saving time. In 50 minutes you will be able to: • Quickly master the concept of strategic behavior and interactive decisions • Anticipate the actions of your opponents to react accordingly and maximize gains • Find the key to cooperating in order to reach collective goals ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.


Game Thinking: From Content to Actions

Game Thinking: From Content to Actions
Author: Zsolt Olah
Publisher: Association for Talent Development
Total Pages: 20
Release: 2014-09-29
Genre: Business & Economics
ISBN: 1950496562

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L&D professionals may think of games and gamification as silver bullets for engagement and motivation issues that add fun to workplace learning. But they need to use those tools to show value, rather than showcase fun. This requires a mindset shift and a move from content to actions through game thinking. In this issue of TD at Work, Zsolt Olah delves into the definition of games and gamification. He also: · details considerations for building a game-based learning strategy that is engaging and effective · presents case studies of when to use game-based learning or gamification and when not to. · offers tips on how to keep learners—that is, players—in mind while building learning games.


Even Ninja Monkeys Like to Play: Unicorn Edition

Even Ninja Monkeys Like to Play: Unicorn Edition
Author: Andrzej Marczewski
Publisher: Independently Published
Total Pages: 346
Release: 2018-10-03
Genre: Business & Economics
ISBN: 9781724017109

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This is the hugely updated second edition of Even Ninja Monkeys Like To Play. A guide to using gamification and game thinking to create engaging experiences for people. This book takes you on a journey through the theories on which gamification is built, onto practical advice for building gamified solutions. "A book that dances in the space where psychology and game design meet, offering practical guidance to gamification - all tied together with Andrzej's best-in-class categorisation of what works most appropriately for whom." -- Dr Richard Bartle, Professor of Game Design at the University of Essex, Author of "Designing Virtual Worlds" Andrzej Marczewski's book "Even Ninja Monkeys Like To Play" gives extraordinary and important knowledge upon the topic of gamification and game thinking strategies. It is a must read for anyone having a beginning interest or even for veterans of the topic. It provides more than a base of information for anyone to pick it up and understand the topic more deeply. -- Dr. Anthony Bean, Ph.D., Video Game Expert and Researcher Contents The Theory of Games, Play and Gamification What is Gamification? What Are Games and Play? What Are Game Mechanics? What is Fun? What is Game Thinking? Gamification and Game Thinking in Practice Ethical Considerations of Gamification The Science of Gamification What Motivates Us? The Intrinsic Motivation RAMP What is Flow and Why is it Important? User Types in Gamification (The HEXAD) The Neuroscience of Gamification Building Gamified Solutions How to Start with The User Journey How to Use Points, Badges and Leaderboards How to Set Clear Goals How to Design Good Feedback and Reward Systems How to Design a Simple Gamified System How to Understand Emotions in Gamification Design How to Use Narrative to Create Deeper Experiences How to Create Playful Experiences How to Handle Cheating How to See it From the User's Perspective Gamification Mechanics and Elements Planning and Implementing your Gamification Design The Gamification Design Framework How to Keep the User Engaged How to Balance a Gamified System Keeping it Simple Tying Loyalty into Gamification Modelling Gamified Systems Final Thoughts Five Steps to a Happier Life with Gamification Other Design Tips


Thinking about Video Games

Thinking about Video Games
Author: David S. Heineman
Publisher: Indiana University Press
Total Pages: 269
Release: 2015-08-03
Genre: Games & Activities
ISBN: 0253017181

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The growth in popularity and complexity of video games has spurred new interest in how games are developed and in the research and technology behind them. David Heineman brings together some of the most iconic, influential, and interesting voices from across the gaming industry and asks them to weigh in on the past, present, and future of video games. Among them are legendary game designers Nolan Bushnell (Pong) and Eugene Jarvis (Defender), who talk about their history of innovations from the earliest days of the video game industry through to the present; contemporary trailblazers Kellee Santiago (Journey) and Casey Hudson (Mass Effect), who discuss contemporary relationships between those who create games and those who play them; and scholars Ian Bogost (How to Do Things With Videogames) and Edward Castronova (Exodus to the Virtual World), who discuss how to research and write about games in ways that engage a range of audiences. These experts and others offer fascinating perspectives on video games, game studies, gaming culture, and the game industry more broadly.


For the Win

For the Win
Author: Kevin Werbach
Publisher: Wharton School Press
Total Pages: 0
Release: 2012
Genre: Business & Economics
ISBN: 9781613630235

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Millions play Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche. In For the Win, Kevin Werbach and Dan Hunter argue persuasively that game-makers need not be the only ones benefiting from game design. Werbach and Hunter, lawyers and World of Warcraft players, created the world's first course on gamification at the Wharton School. In their book, they reveal how game thinking--addressing problems like a game designer--can motivate employees and customers and create engaging experiences that can transform your business. For the Win reveals how a wide range of companies are successfully using game thinking. It also offers an explanation of when gamifying makes the most sense and a 6-step framework for using games for marketing, productivity enhancement, innovation, employee motivation, customer engagement, and more.


Making Games

Making Games
Author: Stefan Werning
Publisher: MIT Press
Total Pages: 171
Release: 2021-02-16
Genre: Games & Activities
ISBN: 0262361353

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An argument that production tools shape the aesthetics and political economy of games as an expressive medium. In Making Games, Stefan Werning considers the role of tools (primarily but not exclusively software), their design affordances, and the role they play as sociotechnical actors. Drawing on a wide variety of case studies, Werning argues that production tools shape the aesthetics and political economy of games as an expressive medium. He frames game-making as a (meta)game in itself and shows that tools, like games, have their own "procedural rhetoric" and should not always be conceived simply in terms of optimization and best practices.


For the Win, Revised and Updated Edition

For the Win, Revised and Updated Edition
Author: Kevin Werbach
Publisher: University of Pennsylvania Press
Total Pages: 152
Release: 2020-11-10
Genre: Business & Economics
ISBN: 1613631464

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In a revised and updated edition of For the Win, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. This edition incorporates the most prominent research findings to provide a comprehensive gamification playbook for the real world.


The Thinking Game

The Thinking Game
Author: Kara Lane
Publisher:
Total Pages: 251
Release: 2019-05-21
Genre:
ISBN: 9781733937900

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How you think determines your success and satisfaction in life. Your thinking affects how you feel, what you say, and what you do. Your thoughts drive your actions, and your actions drive your outcomes. Becoming a more effective thinker will help you make better decisions, solve challenging problems, and achieve your most important goals.One of the biggest obstacles to effective thinking is that most of what drives our thoughts, emotions, and behavior is unconscious and automatic. Our unconscious minds include hidden beliefs, biases, and feelings from the past that continue to influence our thoughts, behavior, and experiences today. Fortunately, you can learn to identify any faulty beliefs and feelings that are holding you back and train your unconscious mind to work for you instead of against you. In the process, you'll gain a better understanding of yourself, other people, and your current situation.Your freedom and power come from your conscious mind, which includes everything you're aware of: your current thoughts, feelings, and perceptions and those you can retrieve from memory. Conscious thinking is intentional and rational. It allows you to choose your own goals rather than letting other people or your past environment choose them for you. Conscious thinking puts you in control of your own life. You can improve your conscious thinking by using the rules, tools, and strategies provided in The Thinking Game. You'll learn to develop a thinking mindset by cultivating the six personality traits of great thinkers. You'll discover how to strengthen four essential thinking skills, allowing you to get more done, in less time, with better results. You'll be provided with twelve effective thinking techniques to prompt better critical and creative thinking. And you'll receive a list of questions to improve your results in every major area of your life.In addition to helping you gain greater control over your thoughts, feelings, and behavior, The Thinking Game will help you achieve your goals by following a simple 4-step process to set the right goal, create the right plan, take the right action, and analyze and improve your results.


Achievement Relocked

Achievement Relocked
Author: Geoffrey Engelstein
Publisher: MIT Press
Total Pages: 149
Release: 2020-02-18
Genre: Games & Activities
ISBN: 026204353X

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How game designers can use the psychological phenomenon of loss aversion to shape player experience. Getting something makes you feel good, and losing something makes you feel bad. But losing something makes you feel worse than getting the same thing makes you feel good. So finding $10 is a thrill; losing $10 is a tragedy. On an “intensity of feeling” scale, loss is more intense than gain. This is the core psychological concept of loss aversion, and in this book game creator Geoffrey Engelstein explains, with examples from both tabletop and video games, how it can be a tool in game design. Loss aversion is a profound aspect of human psychology, and directly relevant to game design; it is a tool the game designer can use to elicit particular emotions in players. Engelstein connects the psychology of loss aversion to a range of phenomena related to games, exploring, for example, the endowment effect—why, when an object is ours, it gains value over an equivalent object that is not ours—as seen in the Weighted Companion Cube in the game Portal; the framing of gains and losses to manipulate player emotions; Deal or No Deal’s use of the utility theory; and regret and competence as motivations, seen in the context of legacy games. Finally, Engelstein examines the approach to loss aversion in three games by Uwe Rosenberg, charting the designer’s increasing mastery.