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| Author | : Gardner |
| Publisher | : Routledge |
| Total Pages | : 183 |
| Release | : 2013-09-05 |
| Genre | : Education |
| ISBN | : 113505598X |
"First Published in 1999, Routledge is an imprint of Taylor & Francis, an informa company."
| Author | : Margo Berman |
| Publisher | : Rowman & Littlefield Publishers |
| Total Pages | : 258 |
| Release | : 2010-09-16 |
| Genre | : Business & Economics |
| ISBN | : 1442203366 |
Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies. Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can have a giant digital footprint by leveraging their online presence, offering relevant insights, and stimulating consumer-created content. In tough economic times, Berman says, savvy advertisers don't need huge budgets to engage the audience and create forums for them to share ideas. The biggest change in marketing is reaching people through new touch points: through audience intersection, viral marketing, and online dialogues. As Street Smart Advertising makes clear, those who become victorious in this new marketing arena will win the battle of the buzz.
| Author | : Justin Michie |
| Publisher | : Street Smart Internet Market |
| Total Pages | : 317 |
| Release | : 2006 |
| Genre | : Electronic commerce |
| ISBN | : 1424319633 |
| Author | : Beth Simone Noveck |
| Publisher | : Harvard University Press |
| Total Pages | : 369 |
| Release | : 2015-11-02 |
| Genre | : Political Science |
| ISBN | : 0674915453 |
Government “of the people, by the people, for the people” expresses an ideal that resonates in all democracies. Yet poll after poll reveals deep distrust of institutions that seem to have left “the people” out of the governing equation. Government bureaucracies that are supposed to solve critical problems on their own are a troublesome outgrowth of the professionalization of public life in the industrial age. They are especially ill-suited to confronting today’s complex challenges. Offering a far-reaching program for innovation, Smart Citizens, Smarter State suggests that public decisionmaking could be more effective and legitimate if government were smarter—if our institutions knew how to use technology to leverage citizens’ expertise. Just as individuals use only part of their brainpower to solve most problems, governing institutions make far too little use of the skills and experience of those inside and outside of government with scientific credentials, practical skills, and ground-level street smarts. New tools—what Beth Simone Noveck calls technologies of expertise—are making it possible to match the supply of citizen expertise to the demand for it in government. Drawing on a wide range of academic disciplines and practical examples from her work as an adviser to governments on institutional innovation, Noveck explores how to create more open and collaborative institutions. In so doing, she puts forward a profound new vision for participatory democracy rooted not in the paltry act of occasional voting or the serendipity of crowdsourcing but in people’s knowledge and know-how.
| Author | : Frank J. MacHovec |
| Publisher | : |
| Total Pages | : 198 |
| Release | : 1994 |
| Genre | : Political Science |
| ISBN | : 9780882820811 |
How to reduce the possibility of being a crime victim.
| Author | : Kevin B. Jones |
| Publisher | : Bloomsbury Publishing USA |
| Total Pages | : 376 |
| Release | : 2014-05-12 |
| Genre | : Nature |
| ISBN | : 1440830711 |
The pressing need for a smarter and greener grid is obvious, but how this goal should be achieved is much less clear. This book clearly defines the environmental promise of the smart grid and describes the policies necessary for fully achieving the environmental benefits of the digital energy revolution. The United States' electrical grid is an antique. It was built to serve a 20th-century economy and designed in an era when the negative environmental impacts of electricity production were poorly understood. It must be upgraded and modernized. The proposed solution is a "smart grid"—a network of new digital technologies, equipment, and controls that can respond quickly to the public's changing energy needs by facilitating two-way communication between the utility and consumers. This book explains the environmental benefit of a smart grid, examines case studies of existing smart grids, and identifies the legal and regulatory policy hurdles that must be overcome to fully realize the smart grid's benefits. Based on six diverse organizations' experience as "early adopters" in the digital energy revolution, the authors explore how a smart electric grid offers real promise for supercharging energy efficiency, democratizing demand response, electrifying transportation, preparing for ubiquitous distributed clean energy technologies, and automating the distribution system. Against the backdrop of climate change and continuing economic uncertainty, setting a path for environmental improvement and upgrading our electric grid with new digital technologies and associated smart policies is more critical than ever before.
| Author | : Harold N. Levinson, MD |
| Publisher | : Springer |
| Total Pages | : 312 |
| Release | : 2019-07-16 |
| Genre | : Medical |
| ISBN | : 3030162087 |
In this ground-breaking book, Dr. Harold Levinson, a renowned psychiatrist and clinical researcher, provides his long-awaited follow-up work about truly understanding and successfully treating children and adults with many and diverse dyslexia-related disorders such as those found on the cover. This fascinating, life-changing title is primarily about helping children who suffer from varied combinations and severities of previously unexplained inner-ear-determined symptoms resulting in difficulties with: reading, writing, spelling, math, memory, speech, sense of direction and time grammar, concentration/activity-level, balance and coordination headaches, nausea, dizziness, ringing ears, and motion-sickness frustration levels and feeling dumb, ugly, klutzy, phobic, and depressed impulsivity, cutting class, dropping out of school, and substance abuse bullying and being bullied as well as anger and social interactions later becoming emotionally traumatized and scarred dysfunctional adults Feeling Smarter and Smarter is thus also about and for the millions of frus-trated and failing adults who are often overwhelmed by similar and even more complicated symptoms—as well as for their dedicated healers. Having laid the initial foundations for his many current insights in an earlier bestseller, Smart But Feeling Dumb, Dr. Levinson now presents a compelling range of enlightening new cases and data as well as a large number of highly original discoveries—such as his challenging illumination that all dyslexia-related manifestations are primarily inner-ear or cerebellar-vestibular—not cerebrally—determined and so do not impair IQ, and an “ingeniously simple” explanatory theory of symptom formation. Most important, all the dyslexia/inner-ear based impairments and their symptoms were discovered by Dr. Levinson to respond rapidly and often “mi-raculously” in 75 to 85 percent of cases when treated with simple and safe inner-ear enhancing medications—thus enabling bright but dumb-feeling children and adults to feel... smarter and smarter.
| Author | : Tony Hsieh |
| Publisher | : Grand Central Publishing |
| Total Pages | : 166 |
| Release | : 2010-06-07 |
| Genre | : Business & Economics |
| ISBN | : 044657631X |
Pay brand-new employees $2,000 to quit Make customer service the responsibility of the entire company-not just a department Focus on company culture as the #1 priority Apply research from the science of happiness to running a business Help employees grow-both personally and professionally Seek to change the world Oh, and make money too . . . Sound crazy? It's all standard operating procedure at Zappos, the online retailer that's doing over $1 billion in gross merchandise sales annually. After debuting as the highest-ranking newcomer in Fortune magazine's annual "Best Companies to Work For" list in 2009, Zappos was acquired by Amazon in a deal valued at over $1.2 billion on the day of closing. In Delivering Happiness, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business, through LinkExchange, Zappos, and more. Fast-paced and down-to-earth, Delivering Happiness shows how a very different kind of corporate culture is a powerful model for achieving success-and how by concentrating on the happiness of those around you, you can dramatically increase your own. #1 New York Timesand Wall Street Journal bestseller
| Author | : Al Marcella |
| Publisher | : |
| Total Pages | : 0 |
| Release | : 2025-02-13 |
| Genre | : Computers |
| ISBN | : 9781032731780 |
In Book 3, 5th and 6th graders are maturing, becoming more independent and online activities are second nature. "From Street-smart to Web-wise(R) A Cyber Safety Training Manual Built for Teachers and Designed for Children," isn't just another book--it's a passionate call to action for teachers. It is a roadmap to navigate the digital landscape safely, with confidence and care, as the critical job of ensuring student's safety in a digital world expands. Written by authors, who are recognized experts in their respective fields, this accessible manual is a timely resource for educators. Dive into engaging content that illuminates the importance of cyber safety, not only in our classrooms but extending into the global community. Each chapter is filled with practical examples, stimulating discussion points, and ready-to-use lesson plans tailored for students in fifth and sixth grades. Regardless of your technology skill level, this book will provide you with the guidance and the tools you need to make student cyber-safety awareness practical, fun, and impactful. As parents partner with educators to create cyber-secure spaces, this book stands as a framework of commitment to that partnership. It's a testament to taking proactive steps in equipping our young learners with the awareness and skills they need to tread the digital world securely. By choosing "From Street-smart to Web-wise(R) A Cyber Safety Training Manual Built for Teachers and Designed for Children," you position yourself at the forefront of educational guardianship, championing a future where our children can explore, learn, and grow online without fear. Join us on this journey to empower the next generation--one click at a time!
| Author | : André Corrêa d'Almeida |
| Publisher | : Columbia University Press |
| Total Pages | : 458 |
| Release | : 2018-08-28 |
| Genre | : Business & Economics |
| ISBN | : 0231545118 |
Innovation is often presented as being in the exclusive domain of the private sector. Yet despite widespread perceptions of public-sector inefficiency, government agencies have much to teach us about how technological and social advances occur. Improving governance at the municipal level is critical to the future of the twenty-first-century city, from environmental sustainability to education, economic development, public health, and beyond. In this age of acceleration and massive migration of people into cities around the world, this book explains how innovation from within city agencies and administrations makes urban systems smarter and shapes life in New York City. Using a series of case studies, Smarter New York City describes the drivers and constraints behind urban innovation, including leadership and organization; networks and interagency collaboration; institutional context; technology and real-time data collection; responsiveness and decision making; and results and impact. Cases include residential organic-waste collection, an NYPD program that identifies the sound of gunshots in real time, and the Vision Zero attempt to end traffic casualties, among others. Challenging the usefulness of a tech-centric view of urban innovation, Smarter New York City brings together a multidisciplinary and integrated perspective to imagine new possibilities from within city agencies, with practical lessons for city officials, urban planners, policy makers, civil society, and potential private-sector partners.
