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Feeding the Media Beast

Feeding the Media Beast
Author: Mark Mathis
Publisher: Purdue University Press
Total Pages: 308
Release: 2005
Genre: Business & Economics
ISBN: 9781557533975

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Annotation In Feeding the Media Beast former news anchor and reporter Mark Mathis gives publicity seekers a simple and highly practical formula to follow. Unlike other books, Feeding the Media Beast explains how to deal with journalists in a systematic way from the newsperson's point of view. Feeding the Media Beast establishes 12 rules that cover everything any PR person ever needs to know.


Feeding the Media Beast

Feeding the Media Beast
Author: Mark Mathis
Publisher:
Total Pages: 305
Release: 2004
Genre:
ISBN:

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Social Media Psychobabble

Social Media Psychobabble
Author: Anthony Smith Chaigneau
Publisher: Createspace Independent Publishing Platform
Total Pages: 228
Release: 2017-09-12
Genre:
ISBN: 9781539639299

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This book is NOT a 'How-To' of tips and techniques nor is it a Social Media marketing guide - FAR FROM IT! Social Media Psychobabble exposes the amorphous world of Social Media, digging into the absurd, nonsensical psychobabble that the majority of this medium has become. It is written to reveal the mess, open dialogue and educate - It is a wake-up call to the powers that can do something to fix the problems! The book looks at the history of the WWW, the How-To genre, Social Media Tools, the Players and the massive diatribe of drivel and imbecilic, valueless marketing that now fills masses of server farms across the globe. It rips open the happy-flappy veneer of the narcissistic, over-exuberant Social Media snake-oil sales people and it exposes many for the charlatans they are, with their absurd claims of instant business success. It is by no means inclusive of all as the subject has grown to a Godzilla size problem. The book is full of examples showing how the on-line 'content-creation-runaway-train' is polluting the WWW (The Beast) with unmoderated, unmitigated garbage that is wreaking social and political havoc as it favours the stupid, the fake, the narcissists, the trolls, the bullies, the scammers, the terrorists and more. It shows how we stand by and allow The Beast to stupidly pollute our youngest most malleable, susceptible minds. If you are a parent, a teacher, a social worker and have young lives to protect and nurture you will want to know what is really going on in the belly of The Beast. If you are working in or touting Social Media and are perhaps a runaway-content-creator then this book is certainly NOT for you but you and your ilk are most probably in it ... Enjoy!


Feeding the Beast

Feeding the Beast
Author: Kenneth T. Walsh
Publisher: Random House (NY)
Total Pages: 338
Release: 1996
Genre: Biography & Autobiography
ISBN: 9780679442905

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News & World Report, candidly reports how ordinary citizens are the biggest losers in the current state of affairs. The widespread practice of "spin doctoring," the willingness on the part of the White House to mislead the press, overly interpretive reporting, and "gotcha" journalism do more to distort reality than illuminate it.


Media and Governance

Media and Governance
Author: Thomas Schillemans
Publisher: Policy Press
Total Pages: 204
Release: 2019-01-16
Genre: Political Science
ISBN: 1447341457

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First published as a special issue of Policy & Politics, this updated volume explores the intersections between governance and media in western democracies, which have undergone profound recent changes. Many governmental powers have been shifted toward a host of network parties such as NGOs, state enterprises, international organizations, autonomous agencies, and local governments. Governments have developed complex networks for service delivery and they have a strategic interest in the news media as an arena where their interests can be served and threatened. How do the media relate to and report on complex systems of government? How do the various governance actors respond to the media and what are the effects on their policies? This book considers the impact of media-related factors on governance, policy, public accountability and the attribution of blame for failures.


The Customer Call Center Outback

The Customer Call Center Outback
Author: Michael D. Trotter
Publisher: Purdue University Press
Total Pages: 100
Release: 2002
Genre: Business & Economics
ISBN: 9781557532596

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This is a support pack for supervisor's in call centres. Using a ""workbook"" format, its goal is to offer suggestions on how to solve the most frequently encountered problems for this group. It is based on research with 70 call/contact centre supervisors.


The March of Patriots

The March of Patriots
Author: Paul Kelly
Publisher: Melbourne Univ. Publishing
Total Pages: 731
Release: 2011-04-01
Genre: Political Science
ISBN: 0522857388

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Unveiling the inside story of how Paul Keating and John Howard changed Australia, this record presents these two personalities as conviction politicians, tribal warriors, and national interest patriots. Divided by belief, temperament, and party, they were united by generation, city, and the challenge to make Australia into a successful nation for the globalized age. The making of policy and the uses of power are explored, capturing the authentic nature of Australian politics as distinct from the polemics advanced by both sides. Focusing on how these prime ministers altered the nation's direction, this study also depicts how they redefined their parties and struggled over Australia's new economic, social, cultural, and foreign policy agendas. A sequel to the author’s bestselling The End of Certainty, this survey is based on more than 100 interviews with the two key players as well as other politicians, advisers, and public servants.


Feeding the Beast

Feeding the Beast
Author: Kenneth T. Walsh
Publisher: Random House (NY)
Total Pages: 358
Release: 1996
Genre: Biography & Autobiography
ISBN: 9780679442905

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News & World Report, candidly reports how ordinary citizens are the biggest losers in the current state of affairs. The widespread practice of "spin doctoring," the willingness on the part of the White House to mislead the press, overly interpretive reporting, and "gotcha" journalism do more to distort reality than illuminate it.


Feeding the Beast

Feeding the Beast
Author: Tim Gordon
Publisher:
Total Pages: 270
Release: 2012-02-01
Genre: Reporters and reporting
ISBN: 9781467502849

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In your hands is the harvest of fifty years experience in local TV news. Throughout the book, we talk about stories, how to do them and what to avoid. We discuss the new direction of local TV news and the new economics of big media corporations. Together they are creating an undertow sweeping away longer format stories, the public education function local TV news once provided and a lot of risk taking in the stories we cover. What remains is a news landscape dominated by stories that generate ratings, can be turned quickly and provocatively teased. We dedicate this book to our colleagues wherever they are. There's a lot to be learned in common experience. We offer ours here, good and bad. Journalism students interested in the workaday world of TV reporters and photojournalists will find a kind of internship here and more than a few tips for successful class projects. With a sense of humor and journalist's search for the truth, we cast an unflinching eye on our profession. So, if you don't mind getting your hands dirty pulling cable, and can handle a little feedback in your ear, please turn this book over.


This is our Story

This is our Story
Author: Ian Murray
Publisher: Luath Press Ltd
Total Pages: 352
Release: 2020-02-15
Genre: Sports & Recreation
ISBN: 1912387697

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Imagine if your club, the love of your life, was about to play its last ever game. The club you've cheered on as a child, which your family has supported for generations, whose colours you have dressed in every Saturday. How would you feel? This is his story of Heart of Midlothian, Edinburgh's oldest football club, and the 8,000 heroic fans (or Jambos, as they're affectionately known), who donated their own money to help rescue 'the boys in maroon'. Former Chair of the Foundation of Hearts Ian Murray here chronicles the unprecedented story of the turmoil and uncertainty that the club battled in the fight against liquidation. This book honours Hearts fans and their sheer determination to rescue their beloved club from the brink of extinction and raise it back up to the top of Scottish football. This is our story, this is our song...