Exposing The Magic Of Design PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Exposing The Magic Of Design PDF full book. Access full book title Exposing The Magic Of Design.
| Author | : Jon Kolko |
| Publisher | : Oxford University Press |
| Total Pages | : 206 |
| Release | : 2011-03-07 |
| Genre | : Psychology |
| ISBN | : 0199780951 |
Download Exposing the Magic of Design Book in PDF, ePub and Kindle
Design synthesis is a way of thinking about complicated, multifaceted problems of a large scale with a repeatable degree of success. Design synthesis methods can be applied in business, with the goal of producing new and compelling products and services, and they can be applied in government, with the goal of changing culture and bettering society. In both contexts, however, there is a need for speed and for aggressive action. This text is immediately relevant, and is more relevant than ever, as we acknowledge and continually reference a feeling of an impending and massive change. Simply, this text is intended to act as a practitioner's guide to exposing the magic of design.
| Author | : Jon Kolko |
| Publisher | : Harvard Business Review Press |
| Total Pages | : 224 |
| Release | : 2014-10-28 |
| Genre | : Business & Economics |
| ISBN | : 1625274807 |
Download Well-Designed Book in PDF, ePub and Kindle
From Design Thinking to Design Doing Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it’s the consumer who suffers. In our quest to be more agile, we end up creating products that underwhelm. So how does a company like Nest, creator of the mundane thermostat, earn accolades like “beautiful” and “revolutionary” and a $3.2 billion Google buyout? What did Nest do differently to create a household product that people speak of with love? Nest, and companies like it, understand that emotional connection is critical to product development. And they use a clear, repeatable design process that focuses squarely on consumer engagement rather than piling on features for features’ sake. In this refreshingly jargon-free and practical book, product design expert Jon Kolko maps out this process, demonstrating how it will help you and your team conceive and build successful, emotionally resonant products again and again. The key, says Kolko, is empathy. You need to deeply understand customer needs and feelings, and this understanding must be reflected in the product. In successive chapters of the book, we see how leading companies use a design process of storytelling and iteration that evokes positive emotions, changes behavior, and creates deep engagement. Here are the four key steps: 1. Determine a product-market fit by seeking signals from communities of users. 2. Identify behavioral insights by conducting ethnographic research. 3. Sketch a product strategy by synthesizing complex research data into simple insights. 4. Polish the product details using visual representations to simplify complex ideas. Kolko walks the reader through each step, sharing eye-opening insights from his fifteen-year career in product design along the way. Whether you’re a designer, a product developer, or a marketer thinking about your company’s next offering, this book will forever change the way you think about—and create—successful products.
| Author | : Jon Kolko |
| Publisher | : |
| Total Pages | : 171 |
| Release | : 2012 |
| Genre | : Design |
| ISBN | : 9780615593159 |
Download Wicked Problems Worth Solving Book in PDF, ePub and Kindle
It feels like our world is spinning out of control. We see poverty, disease, and destruction all around us, and as we search for ways to make sense of the chaos, we're turning to new disciplines for answers and solutions. New, creative innovations are needed, and these new approaches demand different methods and different theories. This book is presented as a handbook for teaching and learning how to design for impact. In it, you'll learn how to apply the process of design to large, wicked problems, and how to gain control over complexity by acting as a social entrepreneur. You'll learn an argument for why design is a powerful agent of change, and you'll read practical methods for engaging with large-scale social problems. You can read this entire book online for free at http://www.wickedproblems.com/
| Author | : Tom Fisher |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 248 |
| Release | : 2018-12-13 |
| Genre | : Art |
| ISBN | : 1474277209 |
Download Tricky Design Book in PDF, ePub and Kindle
Tricky Design responds to the burgeoning of scholarly interest in the cultural meanings of objects, by addressing the moral complexity of certain designed objects and systems. The volume brings together leading international designers, scholars and critics to explore some of the ways in which the practice of design and its outcomes can have a dark side, even when the intention is to design for the public good. Considering a range of designed objects and relationships, including guns, eyewear, assisted suicide kits, anti-rape devices, passports and prisons, the contributors offer a view of design as both progressive and problematic, able to propose new material and human relationships, yet also constrained by social norms and ideology. This contradictory, tricky quality of design is explored in the editors' introduction, which positions the objects, systems, services and 'things' discussed in the book in relation to the idea of the trickster that occurs in anthropological literature, as well as in classical thought, discussing design interventions that have positive and negative ethical consequences. These will include objects, both material and 'immaterial', systems with both local and global scope, and also different processes of designing. This important new volume brings a fresh perspective to the complex nature of 'things', and makes a truly original contribution to debates in design ethics, design philosophy and material culture.
| Author | : Wayne C. Chung |
| Publisher | : Springer |
| Total Pages | : 116 |
| Release | : 2018-08-06 |
| Genre | : Technology & Engineering |
| ISBN | : 3319955012 |
Download The Praxis of Product Design in Collaboration with Engineering Book in PDF, ePub and Kindle
This book reveals how a generative design process capitalizes on understanding humans in context to deliver appropriate innovation. A repertoire of design actions and output allows designers to work dynamically in order to create a cascade of new ideas and insights. The Design Matrix, a visual team tool, provides a prescriptive and descriptive guide enabling a range of users to work through a problem and also reflect on past decisions. Several case studies from prior industry collaborative projects show the complexities and tensions that can be tackled through the design process and matrix. Case studies include design and engineering development and production of an 8 Tesla MRI, biomedical projects, medical devices, and consumer products. Other cases with Ford Motor Company and Cognizant Technologies illustrate how using a human-centered design process can shift the business paradigm for new products, services, systems, and social innovations. Each story shows different and distinct aspects that span classic design and engineering problem solving to generative contextual processes which lead to innovative solutions. Describes a studio-based product development pedagogy so readers can understand through past examples how to operationalize their own design, engineering, and innovation processes; Provides specific stories that showcase details of the project work, the contextual insights, and proposed solutions as a result of applying tangible visualizations, collaborative work methods, and framing and reframing of the problem; Uses case studies to demonstrate how to use divergent and convergent design thinking and actions from multiple stages of the design process so this can lead to critical team integration and new contextual insights.
| Author | : Hasso Plattner |
| Publisher | : Springer |
| Total Pages | : 289 |
| Release | : 2014-07-16 |
| Genre | : Business & Economics |
| ISBN | : 3319068237 |
Download Design Thinking Research Book in PDF, ePub and Kindle
Design thinking as a user-centric innovation method has become more and more widespread during the past years. An increasing number of people and institutions have experienced its innovative power. While at the same time the demand has grown for a deep, evidence-based understanding of the way design thinking functions. This challenge is addressed by the Design Thinking Research Program between Stanford University, Palo Alto, USA and Hasso Plattner Institute, Potsdam, Germany. Summarizing the outcomes of the 5th program year, this book imparts the scientific findings gained by the researchers through their investigations, experiments and studies. The method of design thinking works when applied with diligence and insight. With this book and the underlying research projects, we aim to understand the innovation process of design thinking and the people behind it. The contributions ultimately center on the issue of building innovators. The focus of the investigation is on what people are doing and thinking when engaged in creative design innovation and how their innovation work can be supported. Therefore, within three topic areas, various frameworks, methodologies, mind sets, systems and tools are explored and further developed. The book begins with an assessment of crucial factors for innovators such as empathy and creativity, the second part addresses the improvement of team collaboration and finally we turn to specific tools and approaches which ensure information transfer during the design process. All in all, the contributions shed light and show deeper insights how to support the work of design teams in order to systematically and successfully develop innovations and design progressive solutions for tomorrow.
| Author | : Wendy Gunn |
| Publisher | : Routledge |
| Total Pages | : 283 |
| Release | : 2020-05-26 |
| Genre | : Social Science |
| ISBN | : 1000189546 |
Download Design Anthropology Book in PDF, ePub and Kindle
Design is a key site of cultural production and change in contemporary society. Anthropologists have been involved in design projects for several decades but only recently a new field of inquiry has emerged which aims to integrate the strengths of design thinking and anthropological research.This book is written by anthropologists who actively participate in the development of design anthropology. Comprising both cutting-edge explorations and theoretical reflections, it provides a much-needed introduction to the concepts, methods, practices and challenges of the new field. Design Anthropology moves from observation and interpretation to collaboration, intervention and co-creation. Its practitioners participate in multidisciplinary design teams working towards concrete solutions for problems that are sometimes ill-defined. The authors address the critical potential of design anthropology in a wide range of design activities across the globe and query the impact of design on the discipline of anthropology.This volume will appeal to new and experienced practitioners in the field as well as to students of anthropology, innovation, science and technology studies, and a wide range of design studies focusing on user participation, innovation, and collaborative research.
| Author | : Laurene Vaughan |
| Publisher | : Bloomsbury Publishing |
| Total Pages | : 232 |
| Release | : 2017-01-26 |
| Genre | : Design |
| ISBN | : 1474267823 |
Download Practice-based Design Research Book in PDF, ePub and Kindle
Practice-Based Design Research provides a companion to masters and PhD programs in design research through practice. The contributors address a range of models and approaches to practice-based research, consider relationships between industry and academia, researchers and designers, discuss initiatives to support students and faculty during the research process, and explore how students' experiences of undertaking practice-based research has impacted their future design and research practice. The text is illustrated throughout with case study examples by authors who have set up, taught or undertaken practice-based design research, in a range of national and institutional contexts.
| Author | : Paul A. Rodgers |
| Publisher | : Routledge |
| Total Pages | : 798 |
| Release | : 2014-10-17 |
| Genre | : Design |
| ISBN | : 1317636244 |
Download The Routledge Companion to Design Research Book in PDF, ePub and Kindle
The Routledge Companion to Design Research offers a comprehensive examination of design research, celebrating the plurality of design research and the wide range of conceptual, methodological, technological and theoretical approaches evident in contemporary design research. This volume comprises 39 original and high quality design research chapters from contributors around the world, with offerings from the vast array of disciplines in and around modern design praxis, including areas such as industrial and product design, visual communication, interaction design, fashion design, service design, engineering and architecture. The Companion is divided into five distinct sections with chapters that examine the nature and process of design research, the purpose of design research, and how one might embark on design research. They also explore how leading design researchers conduct their design research through formulating and asking questions in novel ways, and the creative methods and tools they use to collect and analyse data. The Companion also includes a number of case studies that illustrate how one might best communicate and disseminate design research through contributions that offer techniques for writing and publicising research. The Routledge Companion to Design Research will have wide appeal to researchers and educators in design and design-related disciplines such as engineering, business, marketing, computing, and will make an invaluable contribution to state-of-the-art design research at postgraduate, doctoral, and post-doctoral levels and teaching across a wide range of different disciplines.
| Author | : Alison A. Carr-Chellman |
| Publisher | : Routledge |
| Total Pages | : 283 |
| Release | : 2016-12-01 |
| Genre | : Education |
| ISBN | : 1317484290 |
Download Issues in Technology, Learning, and Instructional Design Book in PDF, ePub and Kindle
In Issues in Technology, Learning, and Instructional Design, some of the best-known scholars in those fields produce powerful, original dialogues that clarify current issues, provide context and theoretical grounding, and illuminate a framework for future thought. Position statements are introduced and then responded to, covering a remarkably broad series of topics across educational technology, learning, and instructional design, from tool use to design education to how people learn. Reminiscent of the well-known Clark/Kozma debates of the 1990s, this book is a must-have for professionals in the field and can also be used as a textbook for graduate or advanced undergraduate courses.
