Explaining Consumers Willingness To Pay For Local And Organic Food Using Extended Theory Of Planned Behavior Model PDF Download
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| Author | : Tong Wu |
| Publisher | : |
| Total Pages | : |
| Release | : 2012 |
| Genre | : Consumer behavior |
| ISBN | : |
Download Explaining Consumers' Willingness to Pay for Local and Organic Food Using Extended Theory of Planned Behavior Model Book in PDF, ePub and Kindle
Organic food has witnessed rapid growth for more than two decades, while local food has gained popularity in recent years. This thesis was dedicated to investigate the motivations behind the intention and purchasing behavior of organic and local foods consumers employing an extended version of the Theory of Planned Behavior (TPB) model. Additionally, a Food Fashion Involvement (FFI) scale was developed to assist in explaining intention and WTP for trendy food. Eleven experimental sessions were conducted in Newark, Delaware using a sample of 128 subjects recruited from the surrounding region. Each session included several rounds of experimental auctions and questionnaires. Sweet corn and strawberry jams were chosen as experimental products respectively representing fresh and processed categories. Generally, participants exhibited the highest WTP for organic, followed by local food. For the analysis, two methods were adapted, factor analysis and tobit regression. Factor analysis was conducted on outcome beliefs and evaluation items. Latent factors were identified for consumers' perception of organic and local. Tobit regression models were constructed using intention and WTP as the dependent variables and social demographics, the FFI scale and the TPB items as independent variables. Results of the tobit regression suggested FFI scale to be a constructive predictor of intention and WTP, especially for fresh produce. Variables of the TPB demonstrated different significance across eight models, and General Attitude and Perceived Availability were found to have the most explanation power. In order to add more dimension to the study, models were compared from three angles, including intention versus WTP, organic versus local and fresh versus processed. Results implied that a high intention did not necessarily lead to a high WTP, vice versa. Additionally, the TPB model could predict organic purchasing intentions better than the local version. Models for fresh products also demonstrated more significance than the processed ones.
| Author | : Minou Yussefi-Menzler |
| Publisher | : Routledge |
| Total Pages | : 268 |
| Release | : 2010-09-23 |
| Genre | : Nature |
| ISBN | : 1136535233 |
Download The World of Organic Agriculture Book in PDF, ePub and Kindle
The new edition of this annual publication (previously published solely by IFOAM and FiBL) documents recent developments in global organic agriculture. It includes contributions from representatives of the organic sector from throughout the world and provides comprehensive organic farming statistics that cover surface area under organic management, numbers of farms and specific information about commodities and land use in organic systems. The book also contains information on the global market of the burgeoning organic sector, the latest developments in organic certification, standards and regulations, and insights into current status and emerging trends for organic agriculture by continent from the worlds foremost experts. For this edition, all statistical data and regional review chapters have been thoroughly updated. Completely new chapters on organic agriculture in the Pacific, on the International Task Force on Harmonization and Equivalence in Organic Agriculture and on organic aquaculture have been added. Published with IFOAM and FiBL
| Author | : Yeon Ho Shin |
| Publisher | : |
| Total Pages | : 164 |
| Release | : 2014 |
| Genre | : |
| ISBN | : |
Download Local Food Purchase Behavior of U.S. Consumers Book in PDF, ePub and Kindle
The primary purpose of this study is to investigate the antecedents to the behavior to purchase local food by using the extended theory of planned behavior with additional considerations of moral aspects and self-congruity theory. Structural equation modeling was conducted and all hypothesized paths were analyzed. Although hypotheses were constructed based on direct correlations between variables, the study also looked into indirect and total effects on actual local food purchase in order to explain the model more comprehensively. Overall, the purchase of local food was found to be a multifaceted and dynamic decision-making process. In addition to the TPB variables, moral norm and self-congruity were found to influence consumers' local food purchase directly and indirectly, indicating that they were meaningful additions to the TPB model.
| Author | : Yuen Onn Choong |
| Publisher | : Springer Nature |
| Total Pages | : 447 |
| Release | : 2024-01-30 |
| Genre | : Business & Economics |
| ISBN | : 9464633425 |
Download Proceedings of the 11th International Conference on Business, Accounting, Finance and Economics (BAFE 2023) Book in PDF, ePub and Kindle
This is an open access book. The Faculty of Business and Finance, Universiti Tunku Abdul Rahman (UTAR) is pleased to organize the 11th International Conference on Business, Accounting, Finance, and Economics (BAFE 2023) on 25th October 2023 in hybrid mode via Online meeting with Zoom platform and physical mode at UTAR Kampar Campus. This conference aims to bring together researchers to present up-to-date works that contribute to new theoretical, methodological and empirical knowledge.
| Author | : Ruyin Long |
| Publisher | : Frontiers Media SA |
| Total Pages | : 175 |
| Release | : 2022-11-11 |
| Genre | : Science |
| ISBN | : 2832505287 |
Download Psychological and Behavioral Decision Making of Green Consumption Book in PDF, ePub and Kindle
| Author | : Andreas Chai |
| Publisher | : Springer |
| Total Pages | : 189 |
| Release | : 2019-05-11 |
| Genre | : Business & Economics |
| ISBN | : 3030024237 |
Download Demand, Complexity, and Long-Run Economic Evolution Book in PDF, ePub and Kindle
The purpose of this contributed volume is to consider how global consumption patterns will develop in the next few decades, and what the consequences of that development will be for the economy, policymakers, and society at large. In the long run, the extent to which economic growth translates into better living conditions strongly depends on how rising affluence and new technologies shape consumer preferences. The ongoing rise in household income in developing countries raises some important questions: Will consumption patterns always continue to expand in the same manner as we have witnessed in the previous two centuries? If not, how might things evolve differently? And what implications would such changes hold for not only our understanding of consumption behavior but also our pursuit of more sustainable societies?
| Author | : Heru Irianto |
| Publisher | : |
| Total Pages | : 15 |
| Release | : 2015 |
| Genre | : |
| ISBN | : |
Download Consumers' Attitude and Intention Towards Organic Food Purchase Book in PDF, ePub and Kindle
The objective of this research was to study the variables affecting the consumer attitude to buy organic food that in turn affects the purchasing intention. Theory of Planned Behavior (TPB) was used to explain this. The study variables include health consciousness, environmental consciousness, organic food price, attitude, subjective norm, intentions to purchase organic food and gender. Survey method was used, with the sample containing 200 respondents intending to purchase organic food in Surakarta City, Indonesia. The analysis method employed was structural equation model (SEM). The results of research showed that health consciousness and environmental consciousness were the determinants of an individual's positive attitude to buy organic food. The effect of gender difference on attitude, intention, and behavior of purchasing organic food confirmed the previous studies descriptively stating that gender affects the organic food purchasing behavior. The implication of study is that in the future, the marketers should expose the usefulness of organic food for health and environmental maintenance to make the target consumer more motivated to buy organic food. In addition, market segmenting should be carried out based on gender.
| Author | : Sarat Kumar Sahoo |
| Publisher | : Frontiers Media SA |
| Total Pages | : 196 |
| Release | : 2023-12-08 |
| Genre | : Technology & Engineering |
| ISBN | : 2832541674 |
Download Recent Advances in Renewable Energy Automation and Energy Forecasting Book in PDF, ePub and Kindle
The advancement of sustainable energy is becoming an important concern for many countries. The traditional electrical grid supports only one-way interaction of power being delivered to the consumers. The emergence of improved sensors, actuators, and automation technologies has consequently improved the control, monitoring and communication techniques within the energy sector, including the Smart Grid system. With the support of the aforementioned modern technologies, the information flows in two-ways between the consumer and supplier. This data communication helps the supplier in overcoming challenges like integration of renewable technologies, management of energy demand, load automation and control. Renewable energy (RE) is intermittent in nature and therefore difficult to predict. The accurate RE forecasting is very essential to improve the power system operations. The forecasting models are based on complex function combinations that include seasonality, fluctuation, and dynamic nonlinearity. The advanced intelligent computing algorithms for forecasting should consider the proper parameter determinations for achieving optimization. For this we need, new generation research areas like Machine learning (ML), and Artificial Intelligence (AI) to enable the efficient integration of distributed and renewable generation at large scale and at all voltage levels. The modern research in the above areas will improve the efficiency, reliability and sustainability in the Smart grid.
| Author | : Kathryn Onken |
| Publisher | : |
| Total Pages | : |
| Release | : 2010 |
| Genre | : Consumers |
| ISBN | : |
Download Willingness to Pay for Locally Grown, Organic and Natural Foods Book in PDF, ePub and Kindle
A survey of Mid-Atlantic consumers in five states was conducted to determine consumer preference and marginal willingness to pay for the attributes organic, natural, locally grown and state program promoted. The influence of purchasing venue on willingness to pay was examined as well. A key part of this survey was a choice experiment featuring strawberry preserves. The survey also included a variety of questions concerning shopping behavior, awareness and opinion of state marketing programs, and the geographical area that the respondent considered to be local. The results of the choice experiment portion of the survey were analyzed using a conditional logit model and a nested logit model. Marginal willingness to pay figures were calculated from the results of the nested logit model. These results indicated a price premium for preserves purchased at a farmers' market across five Mid-Atlantic states. The organic attribute was only preferred over natural in one state. In addition, the attributes local and state program promoted were preferred over non-local across all states. The preference ordering between local and state program did vary. Consumers in Maryland and Pennsylvania clearly preferred local, while those in New Jersey seemed to prefer the state program version. Overall, findings from this study suggest programs in several states should consider focusing on more generic "buy local" promotions, instead of statewide promotional programs. Additional results indicate that consumers from states other than Delaware consider areas smaller than the borders of their state as being local, such as a county or regional area. The results of this study would be of use to state marketing agencies, producers and processors targeting the Mid-Atlantic region.
| Author | : Naresh C. Pradhan |
| Publisher | : MDPI |
| Total Pages | : 176 |
| Release | : 2020-11-06 |
| Genre | : Business & Economics |
| ISBN | : 3039362941 |
Download Seafood Sustainability - Series I Book in PDF, ePub and Kindle
This special edition, Seafood Sustainability Series I, includes two articles on seafood consumption, four on sustainable capture fisheries, and four on sustainable aquaculture. The articles on consumption explore an alternative perspective on sustainable seafood movement governance to consumer- or retail/brand-driven logic and analyze fish tissues for human consumption to detect contaminants like flame retardant chemicals hazardous to human health sourced from microplastic pollutants. Articles on capture fisheries include: • A study of harvest strategies to achieve ecological, economic, and social sustainability objectives; • An examination of the economic leverages and resources needed to sustain coastal artisanal fishing communities in Africa; • A review of sustainability planning efforts to combat fishing community threats like declining participation, aging infrastructure and fleets, gentrification, reduced resource access, market competition, and environmental stresses; • An analysis of responsible fish consumption through a life-promoting sustainable food system for school-age children. Three of the articles on aquaculture focus on studying consumer preferences related to sustainable aquaculture based on the estimation of how the attributes of aquaculture products (including product labeling and perception) affect consumers’ purchase decisions. The other article questions the widely held assumption of sustainable substitutability of plant protein sources (e.g., soymeal) for fishmeal in aquaculture production.
