Explaining Buyer Behavior PDF Download
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Author | : John O'Shaughnessy |
Publisher | : Oxford University Press, USA |
Total Pages | : 394 |
Release | : 1992 |
Genre | : Consumer behavior |
ISBN | : 0195071085 |
Download Explaining Buyer Behavior Book in PDF, ePub and Kindle
This monograph attempts to apply the philosophy of social science to the study of buyer behaviour. It encompasses ideas from various disciplines, such as philosophy and psychology.
Author | : John O'Shaughnessy |
Publisher | : Oxford University Press |
Total Pages | : 398 |
Release | : 1992-06-04 |
Genre | : Business & Economics |
ISBN | : 0198023510 |
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This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. O'Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, making it accessible not only to academics and students of marketing, but to professionals as well.
Author | : John O'Shaughnessy |
Publisher | : |
Total Pages | : 0 |
Release | : 2023 |
Genre | : Consumer behavior |
ISBN | : 9780197702918 |
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Author | : John A. Howard |
Publisher | : New York : Wiley |
Total Pages | : 490 |
Release | : 1969 |
Genre | : Business & Economics |
ISBN | : |
Download The Theory of Buyer Behavior Book in PDF, ePub and Kindle
Author | : Lawrence J. Gitman |
Publisher | : |
Total Pages | : 0 |
Release | : 2023-05-19 |
Genre | : |
ISBN | : 9781998109319 |
Download Introduction to Business Book in PDF, ePub and Kindle
Author | : John O'Shaughnessy |
Publisher | : Oxford University Press on Demand |
Total Pages | : 195 |
Release | : 1987 |
Genre | : Business & Economics |
ISBN | : 9780195040876 |
Download Why People Buy Book in PDF, ePub and Kindle
Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, beliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking to attract new customers, retain old ones, increase business, or convert customers from rivals, O'Shaughnessy explains all the major criteria that enter into consumer choices. Original and provocative, Why People Buy is an essential resource for MBA students and students of marketing and business, and 'must' reading for anyone involved in selling or buying.
Author | : Laura Lake |
Publisher | : John Wiley & Sons |
Total Pages | : 386 |
Release | : 2009-05-11 |
Genre | : Business & Economics |
ISBN | : 0470449837 |
Download Consumer Behavior For Dummies Book in PDF, ePub and Kindle
Consumer behaviour.
Author | : Rajagopal |
Publisher | : Business Expert Press |
Total Pages | : 196 |
Release | : 2018-02-25 |
Genre | : Business & Economics |
ISBN | : 1947441159 |
Download Consumer Behavior Theories Book in PDF, ePub and Kindle
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Author | : Chkoniya, Valentina |
Publisher | : IGI Global |
Total Pages | : 546 |
Release | : 2020-04-03 |
Genre | : Business & Economics |
ISBN | : 1799831175 |
Download Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior Book in PDF, ePub and Kindle
Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.
Author | : John O'Shaughnessy |
Publisher | : Bloomsbury Publishing |
Total Pages | : 536 |
Release | : 2012-12-04 |
Genre | : Business & Economics |
ISBN | : 1137003774 |
Download Consumer Behaviour Book in PDF, ePub and Kindle
A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.