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Evolution of Destination Planning and Strategy

Evolution of Destination Planning and Strategy
Author: Larry Dwyer
Publisher: Springer
Total Pages: 312
Release: 2016-11-24
Genre: Business & Economics
ISBN: 3319422464
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This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes. The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.

Marketing Tourism Destinations

Marketing Tourism Destinations
Author: Ernie Heath
Publisher: John Wiley & Sons
Total Pages: 244
Release: 1992-04-16
Genre: Business & Economics
ISBN: 0471540676
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Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.

Tourism Destination Development

Tourism Destination Development
Author: Dr Brynhild Granås
Publisher: Ashgate Publishing, Ltd.
Total Pages: 293
Release: 2014-05-28
Genre: Business & Economics
ISBN: 1472416600
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Although blurred and heavily contested, the concept of ‘tourist destination’ still deserves careful attention. Despite its unstable characteristics, ‘destination’ is a central and meaningful term in play among all parties in the field of tourism, including tourists, tourism operators, and politicians, as well as students and tourism scholars. This anthology draws on different approaches and discourses of tourism destination development, while focusing on how they are shaped and reshaped and how they should be read and rehearsed. The book reveals dominant as well as alternative approaches to the field. The authors demonstrate how tourism destinations are commercial, but socially embedded; how they are both material and territorial, but at the same time socially constructed; how production of touristic brands and images are vital, but contested. Such tensions are unfolded through paradigmatic discussions and a series of case studies from the northern hemisphere. The chapters in the book investigate how destination development is catalysed through theming, how changing environments lead to reorientations, and how destinations are political. Altogether, the book provides experts and students with an up-to-date theoretical and empirical insight into tourist destinations.

Tourist Destination Management

Tourist Destination Management
Author: Nazmi Kozak
Publisher: Springer
Total Pages: 323
Release: 2019-04-27
Genre: Business & Economics
ISBN: 3030169812
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This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.

Real Estate and Destination Development in Tourism

Real Estate and Destination Development in Tourism
Author: Peter Keller
Publisher: Erich Schmidt Verlag GmbH & Co KG
Total Pages: 336
Release: 2008
Genre: Real estate business
ISBN: 9783503110889
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Real estate is one of the driving factors of destination development. In some destinations value added from the construction and sales of second homes even surpasses value added created in the traditional tourism sector. This book, edited by Peter Keller and Thomas Bieger, contributes to the deeper understanding of the dynamics of real estate development in destinations: the role, structure and development of destination real estate markets; evolving real estate business models in destinations; the socio-economic impacts of real estate on destinations; optimizing destination capacity through real estate management strategies, and public-private governance approaches for managing holiday property market development. The book provides a unique database for the important topic of real estate and destination development in tourism with contributions from 43 researchers and 18 case studies.

Strategic Management for Tourism Communities

Strategic Management for Tourism Communities
Author: Peter E. Murphy
Publisher: Channel View Publications
Total Pages: 460
Release: 2004-01-01
Genre: Business & Economics
ISBN: 9781873150832
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Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.

Tourism Planning and Development

Tourism Planning and Development
Author: Jarkko Saarinen
Publisher: Routledge
Total Pages: 302
Release: 2019-09-19
Genre: Business & Economics
ISBN: 135153601X
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Academically complex and challenging to apply, development and planning are increasingly relevant to the growing tourism industry. This collection contains critical studies on tourism development and planning, and calls for proactive, holistic and responsible thinking. It addresses conceptual and contemporary issues in development and planning research including political trust, innovation networks, sustainability, moral encounters, enclavisation and evolutionary economics. It argues that recognition of the contextual and historical dimensions around tourism development and planning is essential to help both researchers and practitioners better understand destination and place-based decision-making. In addition, it will lead to improvements in stakeholder relations, and explains how tourism best works with localities and localities with tourism. This book was originally published as a special issue of Tourism Geographies.

Tourism Destination Marketing and Management

Tourism Destination Marketing and Management
Author: Youcheng Wang
Publisher: CABI
Total Pages: 370
Release: 2011-03-01
Genre: Electronic books
ISBN: 9781845937003
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This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. -- [Source inconnue].

Tourism Policy and Planning

Tourism Policy and Planning
Author: David L. Edgell, Sr.
Publisher: Taylor & Francis
Total Pages: 247
Release: 2024-06-28
Genre: Travel
ISBN: 1040039243
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Tourism Policy and Planning: Yesterday, Today, and Tomorrow offers an introduction to the tourism policy process and how policies link to the strategic tourism planning function as well as influence planning at the local, national, and international levels. This fourth edition has been fully revised and updated to reflect the many important developments in the travel and tourism industry and subsequent new policies and present planning process issues in relation to crises – in particular, COVID-19. The fourth edition features: New content on the impact of COVID-19 on tourism policy and planning. New content on the effects of the pandemic on the tourism industry more generally, including topics such as degrowth, common good economy, post-growth economy, tourism lobbies and lobbying, tourism policy/planning and SGDs citizens’ engagement in tourism policy and planning, strategic directions, monitoring, and evaluation of tourism policy. New case studies throughout to illustrate real-life applications of planning and policy at the international, regional, national, and local levels. New case studies across a variety of issues related to flora and fauna, landscapes and geographies, and global destinations such as Ecuador, Canada, New Zealand, the United States, and Belize. New enhanced companion website with chapter assignments and quizzes. Accessible and up to date, Tourism Policy and Planning provides students with an essential introduction to and examination of important policy and planning issues in tourism globally.