Evaluating Advertising Through the Eighties
Author | : Chuck Chakrapani |
Publisher | : |
Total Pages | : 107 |
Release | : 1982* |
Genre | : |
ISBN | : |
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Author | : Chuck Chakrapani |
Publisher | : |
Total Pages | : 107 |
Release | : 1982* |
Genre | : |
ISBN | : |
Author | : Richard P. Bagozzi |
Publisher | : |
Total Pages | : 570 |
Release | : 1980 |
Genre | : Business & Economics |
ISBN | : |
Author | : William D. Wells |
Publisher | : Psychology Press |
Total Pages | : 424 |
Release | : 1997 |
Genre | : Business & Economics |
ISBN | : 9780805828122 |
First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.
Author | : James N. Dertouzos |
Publisher | : Rand Corporation |
Total Pages | : 115 |
Release | : 2003-06-03 |
Genre | : Political Science |
ISBN | : 0833035983 |
The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising's effectiveness and illustrates them using early 1980s and mid-1990s data.
Author | : Montague Kern |
Publisher | : |
Total Pages | : 237 |
Release | : 1989 |
Genre | : Television in politics |
ISBN | : |
Index and bibliography included.
Author | : Joanne Hort |
Publisher | : John Wiley & Sons |
Total Pages | : 456 |
Release | : 2017-02-21 |
Genre | : Technology & Engineering |
ISBN | : 1118991680 |
Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the way in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. It is also used at a more fundamental level to provide a wider understanding of the mechanisms involved in sensory perception and consumer behaviour. Sensory perception of products alters considerably during the course of consumption/use. Special techniques are used in product development to measure these changes in order to optimise product delivery to consumers. Time-Dependent Measures of Perception in Sensory Evaluation explores the many facets of time-dependent perception including mastication and food breakdown, sensory-specific satiety and sensory memory. Both traditional and cutting-edge techniques and applications used to measure temporal changes in sensory perception over time are reviewed, and insights into the way in which sensory properties drive consumer acceptance and behaviour are provided. This book will be a valuable resource for sensory professionals working in academia and industry, including sensory scientists, practitioners, trainers and students; and industry-based researchers in QA/QC, R&D and marketing.
Author | : Jim Heimann |
Publisher | : Taschen America Llc |
Total Pages | : 607 |
Release | : 2005-01-01 |
Genre | : Design |
ISBN | : 9783822838334 |
A pictorial tour of advertisements from the nineteen eighties provides a colorful look at the decade.
Author | : John Witek |
Publisher | : |
Total Pages | : 240 |
Release | : 1981 |
Genre | : Business & Economics |
ISBN | : |
Author | : Stanley E. Cohen |
Publisher | : |
Total Pages | : 44 |
Release | : 1981 |
Genre | : Advertising |
ISBN | : |
Author | : Chakrapani |
Publisher | : Scarborough, Ont. : Prentice-Hall Canada |
Total Pages | : 772 |
Release | : 1992 |
Genre | : Business & Economics |
ISBN | : 9780135532980 |
This text takes a hands-on, “how-to” approach and explains theoretical concepts with a minimum of jargon so students understand why they are doing market research. The authors use Canadian data and examples which will be familiar to the students. Pedagogy includes learning objectives, chapter summaries, discussion questions and endnotes, and lively illustrations and cartoons. Excellent coverage of numeracy.