Essentials Of Public Relations Management PDF Download
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Author | : Edward J. Lordan |
Publisher | : Rowman & Littlefield |
Total Pages | : 196 |
Release | : 2003 |
Genre | : Business & Economics |
ISBN | : 9780830415946 |
Download Essentials of Public Relations Management Book in PDF, ePub and Kindle
Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, technology, legal issues, and ethics.
Author | : Dennis L. Wilcox |
Publisher | : Allyn & Bacon |
Total Pages | : 500 |
Release | : 2001 |
Genre | : Business & Economics |
ISBN | : |
Download Essentials of Public Relations Book in PDF, ePub and Kindle
Prepares students to practice public relations effectively and ethically in today's global society. This condensed version of the best-selling 'Public relations: strategies and tactics' retains the same features.
Author | : Thomas Bivins |
Publisher | : NTC/Contemporary Publishing Company |
Total Pages | : 320 |
Release | : 1988 |
Genre | : Business & Economics |
ISBN | : |
Download Handbook for Public Relations Writing Book in PDF, ePub and Kindle
The all-new edition of this popular handbook features those public relations and publicity documents most called for in on-the-job situations. Author Tom Bivins tackles all aspects of public relations and publicity writing and shows you how to produce attention-getting print and broadcast press releases, PSA's newsletters, magazines, brochures, annual reports, and speeches.
Author | : Lawrence W. Nolte |
Publisher | : Elsevier |
Total Pages | : 535 |
Release | : 2016-06-06 |
Genre | : Business & Economics |
ISBN | : 1483152197 |
Download Fundamentals of Public Relations Book in PDF, ePub and Kindle
Fundamentals of Public Relations: Professional Guidelines, Concepts and Integrations, Second Edition focuses on the basic theories and principles involved in the practice of public relations and describes how public relations functions in adapting an organization to its social, political, and economic environment. Practical guidelines for implementing public relations activities are given. This book is comprised of 30 chapters and begins with an assessment of the nature of public relations, including its function and its ecological concept. Historical highlights in the field of public relations are also presented. Subsequent chapters explore five dialogues that emphasize critical problems affecting the practice of public relations: the first covers the role of the chief executive officer in public relations; the second deals with corporate social responsibility; the third shows the attitudes of labor on the question of jobs versus the environment; the fourth reports on problems of protecting the environment; and the fifth takes a searching look at the energy crisis. This monograph is designed to serve as a basic text for students of public relations and those who are in need of a refresher or even an introduction to the subject of public relations.
Author | : Takashi Inoue |
Publisher | : Routledge |
Total Pages | : 321 |
Release | : 2018-04-09 |
Genre | : Business & Economics |
ISBN | : 1351679627 |
Download Public Relations in Hyper-globalization Book in PDF, ePub and Kindle
Achieving your goals quickly and efficiently is both more difficult and more important in today’s hyper-globalized world. A new environment is being created by disruptive technology, radical new business models, digital communications, and a highly integrated global supply chain. It is a world in which a reality TV host and businessman became President of the United States, in which terrorists use social media to recruit members and to broadcast executions, in which the very existence of the nation state is in question, where everyone can communicate globally 24 hours a day at no cost, and in which a leader is much more likely to be at the center of a crisis. Today, successful global leaders will be those that have a working knowledge of strategic public relations as described in this book. For current and future leaders of business and government it is essential to understand the forces creating this very challenging new environment and to acquire a new skill set. This book provides the needed understanding and teaches you the skill of public relations as multi-stakeholder relationship management. It shows how to achieve your goals and objectives when others fail by building win-win outcomes with current and future employees, investors, suppliers, distributors, customers, governments and all the other stakeholders. Written by a veteran public relations professional and a visiting professor of major graduate schools of management.
Author | : Alison Theaker |
Publisher | : Routledge |
Total Pages | : 402 |
Release | : 2012 |
Genre | : Business & Economics |
ISBN | : 0415676479 |
Download The Public Relations Strategic Toolkit Book in PDF, ePub and Kindle
Provides a structured approach to understanding public relations and corporate communications. Focus is on professional skills development and approaches that are widely recognised as 'best practice'. Original methods are considered alongside well established procedures to ensure the changing requirements of contemporary practice are reflected.
Author | : Ron Smith |
Publisher | : Routledge |
Total Pages | : 287 |
Release | : 2013-08-15 |
Genre | : Business & Economics |
ISBN | : 1135089671 |
Download Public Relations: The Basics Book in PDF, ePub and Kindle
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key phases of public relations campaigns: research, strategy, tactics and evaluation. History and evolution of public relations. Basic concepts of the profession: ethics, professionalism and theoretical underpinnings. Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.
Author | : Scott M. Cutlip |
Publisher | : Prentice Hall |
Total Pages | : 698 |
Release | : 1985 |
Genre | : Business & Economics |
ISBN | : |
Download Effective Public Relations Book in PDF, ePub and Kindle
Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the "bible of public relations," the new edition covers the many aspects of public relations theory and practice in a variety of settings. This text also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.
Author | : Sam Black |
Publisher | : |
Total Pages | : 200 |
Release | : 1993 |
Genre | : Business & Economics |
ISBN | : |
Download The Essentials of Public Relations Book in PDF, ePub and Kindle
This study explores the theory, techniques and skills that combine to result in professional public relations.
Author | : Frank William Jefkins |
Publisher | : |
Total Pages | : 271 |
Release | : 1982 |
Genre | : Public relations |
ISBN | : 9789971641788 |
Download Essentials of Public Relations Book in PDF, ePub and Kindle