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Environmental Advertising in China and the USA

Environmental Advertising in China and the USA
Author: Xinghua Li
Publisher: Routledge
Total Pages: 158
Release: 2016-05-05
Genre: Business & Economics
ISBN: 1317753348
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Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.

Environmental Advertising in China and the USA

Environmental Advertising in China and the USA
Author: Xinghua Li
Publisher: Routledge
Total Pages: 168
Release: 2016-05-05
Genre: Business & Economics
ISBN: 1317753356
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Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.

Environmental Management

Environmental Management
Author: Chris Barrow
Publisher: Taylor & Francis
Total Pages: 441
Release: 2024-04-29
Genre: Science
ISBN: 1040010938
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This comprehensively updated third edition explores the nature and role of environmental management and offers an introduction to this rapidly expanding and changing field. It focuses on challenges and opportunities, and core concepts including sustainable development. The book is divided into five parts: Part I (Introduction to Environmental Management): four introductory chapters cover the justification for environmental management, its theory, scope, goals and scientific background Part II (Practice): explores environmental management in economics, law and business and environmental management’s relation with environmentalism, international agreements and monitoring Part III (Global Challenges and Opportunities): examines resources, challenges and opportunities, both natural and human-caused or human-aggravated Part IV (Responses to Global Challenges and Opportunities): explores mitigation, vulnerability, resilience, adaptation and how technology, social change and politics affect responses to challenges Part V (The Future): the final chapter considers the way ahead for environmental management in the future. With its well-structured coverage, effective illustrations and foundation for further, more-focused interest, this book is easily accessible to all. It is an essential reference for undergraduates and postgraduates studying environmental management and sustainability, and an important resource for many students on courses including environmental science, environmental studies and human geography.

Water, Rhetoric, and Social Justice

Water, Rhetoric, and Social Justice
Author: Casey R. Schmitt
Publisher: Rowman & Littlefield
Total Pages: 380
Release: 2020-01-20
Genre: Language Arts & Disciplines
ISBN: 179360522X
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Water, Rhetoric, and Social Justice: A Critical Confluenceexamines how individuals and communities have responded on a global scale to present day water crises as matters of social justice, through oratory, mass demonstration, deliberation, testimony, and other rhetorical appeals. This book applies critical communication methods and perspectives to interrogate the pressing yet mind-boggling dilemma currently faced in environmental studies and policy: that clean water, the very stuff of life, which flows freely from the tap in affluent areas, is also denied to huge populations, materially and fluidly exemplifying the currents of justice, liberty, and equity. Contributors highlight discourse and water justice movements in nonofficial spheres from activists, artists, and the grassroots. In extending the technical, economic, moral, and political conversations on water justice, this collection applies special focus on the novel rhetorical concepts and responses not necessarily unique to but especially enacted in water justice situations. Scholars of rhetoric, sociology, activism, communication, and environmental studies will find this book particularly useful.

China's Environmental Governing and Ecological Civilization

China's Environmental Governing and Ecological Civilization
Author: Jiahua Pan
Publisher: Springer
Total Pages: 228
Release: 2015-11-30
Genre: Social Science
ISBN: 3662474298
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This book looks into the increasing conflict between the demand of economic growth and the already fragile ecological system condition in China. The prolonged urbanization process has escalated the erosion of natural environments and is increasing energy consumption. China’s role as a “world plant” is also demanding more and more resource supply as well as energy consumption. This book argues that to correctly respond to these emerging issues, apart from upgrading industry and improves environmental protection techniques, China needs to establish an “ecological civilization” that provides an ideological basis for the construction of a green low-carbon model of economic growth.

Critical Discourse Analysis of Chinese Advertisement

Critical Discourse Analysis of Chinese Advertisement
Author: Chong Wang
Publisher: Springer
Total Pages: 260
Release: 2017-07-04
Genre: Language Arts & Disciplines
ISBN: 9811046212
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This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s – 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis. The findings suggest that ideological values consciously or unconsciously manifested by the visual and verbal devices in the Chinese advertisements moved in a pattern from simplicity to diversity, from being politically-oriented to being economically and profit-oriented, from conservatism to globalization and westernization, in keeping with the progression of the Chinese economic reform. The findings further indicate that the ideological values in the Chinese household appliance advertisements are embedded in the advertising language and illustrations. Lastly, the work reveals the reality of Chinese politics, economy and society at a time when China experienced the growth of the market economy and evolution of Chinese mainstream ideologies, and demonstrates the impacts of these changes on the ideological meanings in advertisements. This book will help readers discover the more profound meanings behind the superficial content of Chinese advertisements.

Environmental Protection Policy and Experience in the U.S. and China's Western Regions

Environmental Protection Policy and Experience in the U.S. and China's Western Regions
Author: Sujian Guo
Publisher: Lexington Books
Total Pages: 215
Release: 2010
Genre: China
ISBN: 0739147420
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China is a multiethnic country with a vase territory, a land of diverse ecosystems. With the drive for industrialization in China and the implementation of a western grand development strategy in western regions, both governments and people face great challenges in environmental protection and sustainable use of biodiversity resources as a result of growing interaction between human activities and the natural environment. To meet the challenges, governments in these regions need to adopt a series of important policy measures not only to reduce industrial emissions but also to return farmland to forests and pasture to grasslands and to implement measures of ecological migration to reduce human activities in ecological conservation areas. In this regard, China must not only learn profound lessons from industrialized countries but also search for international cooperation. The United States provides some good comparative case studies on environmental protection, grassroots environmental management, and conservation policies in western regions. This book attempts to address key questions about Chinese and U.S. environmental policies by looking at the historical development of environmental protection and the current environmental policies in the western regions of the two countries. Book jacket.

Evaluation of the Marketing Environment for Private Health Care in the USA and China

Evaluation of the Marketing Environment for Private Health Care in the USA and China
Author: Nicole Burkardt
Publisher: GRIN Verlag
Total Pages: 57
Release: 2010-08
Genre:
ISBN: 3640676513
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Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B (67%), University of Sunderland, course: Marketing (Master), language: English, abstract: The world today is changing faster than ever. Technological developments, financial constraints, expanding markets, restructuring and mergers, new philosophies and government legislation are all putting pressure on organisations to change and stay dynamic (Davenport and Short, 1990; Aijo, 1996). This paper defines the external environment the private healthcare sector is facing in the USA, the world largest economy, and China, one of the biggest emerging markets and third largest trading nation in the world (bpb, 2005). According to Farnham (1999) the PEST-Analysis and Porter's (1980) five forces model provide a useful start for analysing the external environment. Building up on the information gathered it will be discussed what key challenges the private healthcare sector is facing, the significance of these challenges and how they might be overcome. Finally, it will be examined whether strategies of localisation or standardisation should be chosen in the USA and China, respectively.

Chinese Environmental Governance

Chinese Environmental Governance
Author: Bingqiang Ren
Publisher: Springer
Total Pages: 412
Release: 2013-12-05
Genre: Political Science
ISBN: 1137343680
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In this edited volume, leading environmental policy experts from China, USA, and Europe provide a contemporary view of Chinese environmental policy, analyzing current discussions among various actors and agencies. The book covers a wide range of topics including the gap between national policy goals and their local implementation, cultural and social factors shaping political behavior, legal and political systems affecting environmental policy creation and execution, new societal forces participating in environmental policymaking and governance, and local state strategies tasked with navigating a mix of political, legal, and societal forces. Featuring in-depth, empirically-grounded analyses with interdisciplinary approaches, the book is ideal reading for scholars interested in the complex nature of balancing Chinese environmental sustainability and economic growth.

Environmental Trends and Policies in China

Environmental Trends and Policies in China
Author: Pamela Baldinger
Publisher:
Total Pages: 63
Release: 2000
Genre: China
ISBN: 9781929892044
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China's efforts to clean up its environment mean new laws and new market opportunities for foreign firms.