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Entertainment-Education

Entertainment-Education
Author: Arvind Singhal
Publisher: Routledge
Total Pages: 280
Release: 2012-12-06
Genre: Language Arts & Disciplines
ISBN: 1135669430

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Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.


Entertainment-Education and Social Change

Entertainment-Education and Social Change
Author: Arvind Singhal
Publisher: Routledge
Total Pages: 481
Release: 2003-12-08
Genre: Education
ISBN: 1135624569

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Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.


The Oxford Handbook of Entertainment Theory

The Oxford Handbook of Entertainment Theory
Author: Peter Vorderer
Publisher: Oxford University Press
Total Pages: 800
Release: 2021-02-12
Genre: Music
ISBN: 0190072229

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The proliferation of new digital technologies has given rise to an entirely changed media landscape and revolutionized how we seek entertainment. Older entertainment media like novels, radio, and film have been joined by a host of digital media that smartphones allow us to carry almost anywhere and at all times, from video games and social media to video on demand services. This unprecedented ubiquity of entertainment media calls for new and more sophisticated theories that help us understand the fascination that different entertainment media exert on us and how they change the human experience. The Oxford Handbook of Entertainment Theory surveys and furthers the most influential psychology-driven research on media entertainment to illuminate how people are drawn into media experiences. The 41 chapters in this Handbook not only offer fresh perspectives on established theories but also introduce emerging models and highlight the importance of considering the diverse backgrounds of media users when conducting research. They also cover the motivations and reactions of media users in relationship to different types of media, the trend towards interactive media such as video games and virtual reality, and particularly popular media contents like sexuality, violence, sports, and the news. As the most comprehensive overview of psychology-based research on media entertainment available, this Handbook is an invaluable resource for seasoned researchers and those beginning to learn about the field alike.


Entertainment-Education Behind the Scenes

Entertainment-Education Behind the Scenes
Author: Lauren B. Frank
Publisher: Springer Nature
Total Pages: 365
Release: 2021
Genre: Audio-visual education
ISBN: 3030636143

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This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media.


Entertainment-Education and Social Change

Entertainment-Education and Social Change
Author: Arvind Singhal
Publisher: Routledge
Total Pages: 541
Release: 2003-12-08
Genre: Language Arts & Disciplines
ISBN: 1135624550

Download Entertainment-Education and Social Change Book in PDF, ePub and Kindle

Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.


Soap Operas for Social Change

Soap Operas for Social Change
Author: Heidi Nariman
Publisher: Praeger
Total Pages: 190
Release: 1993-05-18
Genre: Education
ISBN:

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In 1975, the Mexican network Televisa broadcast the first entertainment-education soap opera, which was written and produced by Miguel Sabido according to his own theory-based research formula. The soap opera, called Ven Conmigo (Come with Me), promoted a government-sponsored adult literacy program, and its commercial and social success prompted Televisa to produce, broadcast, and research the audience effects of five other Sabido-designed soaps. Development themes treated in these shows included family planning, women's rights, responsible parenthood, and adolescent sexual education. Each of the six entertainment-education soap operas was exported for broadcast in other Latin American nations and achieved high ratings consistent with the ratings of conventional soaps. Subsequent evaluation research indicated that these educational soaps did successfully increase viewers' awareness and acceptance of their respective messages. Nariman examines Sabido's model with particular attention given to communication and behavioral theories that constitute parts of the formula: the hierarchy of effects model by William McGuire, the social learning theory developed by Albert Bandura, the dramatic theory proposed by Eric Bentley, the two-step-flow theory of Paul F. Lazarsfeld, and opinion leadership as articulated by Lazarsfeld, Berelson, and Gaudet. Nariman details the historical, social, and political context within which Sabido's formula emerged in Mexico, and discusses the research and application of the research data in actual soap opera design and production. Nariman discusses results of these evaluations conducted in Latin America, then provides an overview of the diffusion of the Sabido formula to other countries and media in India, Kenya, Zaire, Pakistan, and other developing countries. Each chapter includes lively examples from Sabido's soap operas that are highlighted by sample dialogue, plots, and character profiles. The volume takes an important step towards breaking down the traditional concept of informational or educational campaigns as mutually exclusive from commercial mass media entertainment.


Digital and Media Literacy

Digital and Media Literacy
Author: Renee Hobbs
Publisher: Corwin Press
Total Pages: 233
Release: 2011-07-12
Genre: Education
ISBN: 1412981581

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Leading authority on media literacy education shows secondary teachers how to incorporate media literacy into the curriculum, teach 21st-century skills, and select meaningful texts.


Media Entertainment

Media Entertainment
Author: Allison Eden
Publisher:
Total Pages: 250
Release: 2019-08-16
Genre: Mass media
ISBN: 9781524962739

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The Internet Playground

The Internet Playground
Author: Ellen Seiter
Publisher: Peter Lang
Total Pages: 140
Release: 2005
Genre: Computers
ISBN: 9780820471242

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Based on four years of experience teaching computers to 8-12 year olds, media scholar Ellen Seiter offers parents and educators practical advice on what children need to know about the Internet and when they need to know it. The Internet Playground argues that, contrary to the promises of technology boosters, teaching with computers is very difficult. Seiter points out that the Internet today resembles a mall more than it does a library. While children love to play online games, join fan communities, and use online chat and instant messaging, the Internet is also an appallingly aggressive marketer to children and, as this book passionately argues, an educational boondoggle.


Solar Story

Solar Story
Author: Allan Drummond
Publisher: Farrar, Straus and Giroux (BYR)
Total Pages: 40
Release: 2020-03-17
Genre: Juvenile Nonfiction
ISBN: 1250780977

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In his signature style, Allan Drummond tells the story of the largest solar plant in the world, the Noor Solar Power Plant in Morocco's Sahara Desert, in Solar Story--by relating it to the everyday life of a schoolgirl in a small village next to the plant. As we see on a class field trip, the plant is not only bringing reliable power to the village and far beyond, but is providing jobs, changing lives, and upending the old ways of doing things--starting within the girl's own family. Blending detail-filled watercolors, engaging cartoon-style narration, sidebars, and an afterword, the author showcases another community going green in amazing ways.