Engaging Social Media In China PDF Download
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| Author | : Guobin Yang |
| Publisher | : MSU Press |
| Total Pages | : 238 |
| Release | : 2021-05-01 |
| Genre | : Language Arts & Disciplines |
| ISBN | : 1611863910 |
Download Engaging Social Media in China Book in PDF, ePub and Kindle
Introducing the concept of state-sponsored platformization, this volume shows the complexity behind the central role the party-state plays in shaping social media platforms. The party-state increasingly penetrates commercial social media while aspiring to turn its own media agencies into platforms. Yet state-sponsored platformization does not necessarily produce the Chinese Communist Party’s desired outcomes. Citizens continue to appropriate social media for creative public engagement at the same time that more people are managing their online settings to reduce or refuse connection, inducing new forms of crafted resistance to hyper-social media connectivity. The wide-ranging essays presented here explore the mobile radio service Ximalaya.FM, Alibaba’s evolution into a multi-platform ecosystem, livestreaming platforms in the United States and China, the role of Twitter in Trump’s North Korea diplomacy, user-generated content in the news media, the emergence of new social agents mediating between state and society, social media art projects, Chinese and US scientists’ use of social media, and reluctance to engage with WeChat. Ultimately, readers will find that the ten chapters in this volume contribute significant new research and insights to the fast-growing scholarship on social media in China at a time when online communication is increasingly constrained by international struggles over political control and privacy issues.
| Author | : Xinyuan Wang |
| Publisher | : UCL Press |
| Total Pages | : 238 |
| Release | : 2016-09-13 |
| Genre | : Social Science |
| ISBN | : 191063462X |
Download Social Media in Industrial China Book in PDF, ePub and Kindle
Life outside the mobile phone is unbearable.’ Lily, 19, factory worker. Described as the biggest migration in human history, an estimated 250 million Chinese people have left their villages in recent decades to live and work in urban areas. Xinyuan Wang spent 15 months living among a community of these migrants in a small factory town in southeast China to track their use of social media. It was here she witnessed a second migration taking place: a movement from offline to online. As Wang argues, this is not simply a convenient analogy but represents the convergence of two phenomena as profound and consequential as each other, where the online world now provides a home for the migrant workers who feel otherwise ‘homeless’. Wang’s fascinating study explores the full range of preconceptions commonly held about Chinese people – their relationship with education, with family, with politics, with ‘home’ – and argues why, for this vast population, it is time to reassess what we think we know about contemporary China and the evolving role of social media.
| Author | : Guobin Yang |
| Publisher | : |
| Total Pages | : 275 |
| Release | : 2021 |
| Genre | : LANGUAGE ARTS & DISCIPLINES |
| ISBN | : 9781628964257 |
Download Engaging Social Media in China Book in PDF, ePub and Kindle
"Introducing the concept of state-sponsored platformization, the book shows that, although party-state plays a central role in shaping social media platforms, state-sponsored platformization does not necessarily produce the Chinese Communist Party's desired outcomes"--
| Author | : Luanne Minn |
| Publisher | : |
| Total Pages | : 144 |
| Release | : 2021-07-29 |
| Genre | : |
| ISBN | : |
Download The Chinese Social Media Market Book in PDF, ePub and Kindle
There are one billion active social media users in China. They spend almost two hours per day using social media. And 80% of unplanned e-commerce purchases come from social channels. So if you want to connect with your Chinese customers, social media marketing is indispensable. This book will walk you through the Chinese Internet landscape and then drill down into the social media platforms that marketers need to consider when engaging with a Chinese audience. You will be offered practical, common sense approaches on how to work with Chinese social media sites like Renren, Kaixin, Sina Weibo and many others.
| Author | : Ying Jiang |
| Publisher | : Springer |
| Total Pages | : 147 |
| Release | : 2017-08-09 |
| Genre | : Social Science |
| ISBN | : 113759358X |
Download Social Media and e-Diplomacy in China Book in PDF, ePub and Kindle
As with many spheres of public life, public diplomatic communication is being transformed by the boom of social media. More than 165 foreign governmental organisations in China have embarked on the use of Weibo (a hybrid of Facebook and Twitter in China) to engage with Chinese citizens and reach out to youth populations, one of the major goals of current public diplomacy efforts. This exciting new pivot, based on systemic research of Weibo usage by embassies in China, explores the challenges and the limits that the use of Chinese Weibo (and Chinese social media in general) poses for foreign embassies, and considers ways to use these or other tools. It offers a systematic study of the effectiveness and challenges of using Weibo for public diplomatic communication in and with China. Addressing the challenges of e-diplomacy, it considers notably the occurrence of cyber-nationalism on Weibo and encourages a critical look at its practice, arguing how it can contribute to the goals of public diplomacy.
| Author | : Jacques deLisle |
| Publisher | : University of Pennsylvania Press |
| Total Pages | : 296 |
| Release | : 2016-04-05 |
| Genre | : Political Science |
| ISBN | : 0812223519 |
Download The Internet, Social Media, and a Changing China Book in PDF, ePub and Kindle
The Internet and social media are pervasive and transformative forces in contemporary China. The Internet, Social Media, and a Changing China explores the changing relationship between China's Internet and social media and its society, politics, legal system, and foreign relations.
| Author | : Kelley Gunzelman |
| Publisher | : |
| Total Pages | : 144 |
| Release | : 2021-07-29 |
| Genre | : |
| ISBN | : |
Download Social Media In China Book in PDF, ePub and Kindle
There are one billion active social media users in China. They spend almost two hours per day using social media. And 80% of unplanned e-commerce purchases come from social channels. So if you want to connect with your Chinese customers, social media marketing is indispensable. This book will walk you through the Chinese Internet landscape and then drill down into the social media platforms that marketers need to consider when engaging with a Chinese audience. You will be offered practical, common sense approaches on how to work with Chinese social media sites like Renren, Kaixin, Sina Weibo and many others.
| Author | : Zedong Mao |
| Publisher | : China Books |
| Total Pages | : 328 |
| Release | : 1990 |
| Genre | : China |
| ISBN | : 9780835123884 |
Download Quotations from Chairman Mao Tsetung Book in PDF, ePub and Kindle
| Author | : Kara Alaimo |
| Publisher | : Taylor & Francis |
| Total Pages | : 440 |
| Release | : 2016-08-25 |
| Genre | : Business & Economics |
| ISBN | : 1317425421 |
Download Pitch, Tweet, or Engage on the Street Book in PDF, ePub and Kindle
Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations practitioner in the United Nations and in U.S. President Barack Obama’s administration, this book explains how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. The book begins by explaining key cultural differences which require practitioners to adapt their approaches, before discussing how to build and manage a global public relations team and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. Then, the book takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns – from a public relations "siege" that successfully ended an epidemic of violence in Kenya to the remarkable P.R. strategy adopted by Bordeaux wineries in China that led to a staggering 26,900 percent increase in sales.
| Author | : Ashley Dudarenok |
| Publisher | : Alarice International Limited |
| Total Pages | : 95 |
| Release | : |
| Genre | : Business & Economics |
| ISBN | : |
Download Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media Book in PDF, ePub and Kindle
This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.
